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    Pablo Sanchez Segovia
    8 views3 pages
    The document outlines a 3 step plan to analyze and improve a content strategy. Step 1 involves marking current content formats. Step 2 identifies gaps. Step 3 selects new formats to incorporate based on strategic criteria. A template is provided to track current and planned formats across categories like inspire/entertain, emotional/rational, and discovery/decision. The goal is to give content more freshness and align with strategy.

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    The document outlines a 3 step plan to analyze and improve a content strategy. Step 1 involves marking current content formats. Step 2 identifies gaps. Step 3 selects new formats to incorporate based on strategic criteria. A template is provided to track current and planned formats across categories like inspire/entertain, emotional/rational, and discovery/decision. The goal is to give content more freshness and align with strategy.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    8 views3 pages

    Branded Content

    Uploaded by

    Pablo Sanchez Segovia
    The document outlines a 3 step plan to analyze and improve a content strategy. Step 1 involves marking current content formats. Step 2 identifies gaps. Step 3 selects new formats to incorporate based on strategic criteria. A template is provided to track current and planned formats across categories like inspire/entertain, emotional/rational, and discovery/decision. The goal is to give content more freshness and align with strategy.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 3

    Plan de Contenidos

    Paso 1:

    Marca con una X los formatos de contenido que actualmente usa tu estrategia en la casilla "Actual".

    Paso 2:

    Una vez que hagas este ejercicio, podrás visualizar todas las brechas de contenido existentes. Verás que se te abr
    posibilidades nuevas de contenido.

    Paso 3:
    Por último, marca con una X los formatos de contenido a incorporar en la nueva estrategia. ¡Es muy sencillo! Te da
    general muy visual, y puedes cambiar los textos y agregar filas si lo que quieres es hacer un análisis de competenc
    incluso incorporar nuevos formatos si alguno no está contemplado.

    Una vez que tengas lista esta plantilla, podrás darle mayor frescura a tu contenido e
    de criterios estratégicos.
    Branded Content Social Media

    Inspirar / Emocional / Decisión


    Widgets RS Blog Recomendaciones Influencers Eventos Valoraciones

    Actual

    Nueva

    Entretener / Emocional / Descubrimiento


    Cuestionarios Vídeos Virales Juegos Widgets RS Competiciones

    Actual

    Nueva

    Educar / Racional / Descubrimiento


    Artículos Ebooks Infografías Notas de prensa Guías Tendencias

    Actual

    Nueva

    Convencer / Racional / Decisión


    Vídeo demos Reportes Invitados Noticias Eventos Valoraciones

    Actual

    Nueva
    Noticias

    Artículos Ebooks Noticias

    Reportes Invitados Vídeo demos Noticias

    Vídeo producto Demos interactivas Checklist Lista de precios Casos de éxito Valoraciones

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