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    Jhesennia Gago Morales
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    Pardos Chicken is a Peruvian chicken restaurant chain that aims to expand internationally. It has key partnerships with poultry farms and suppliers. Its value proposition includes delivery, a pleasant atmosphere, and tradition. Its target segments are families, especially in Peru, families abroad, and employees and students. Key resources include good locations, a music selection, and affordable costs. Revenue comes from Peruvian and international franchises. The strategy is to emphasize the company's attributes and focus on customer needs like fun and socializing.

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    EJEMPLO DE MODELO CANVAS

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    Pardos Chicken is a Peruvian chicken restaurant chain that aims to expand internationally. It has key partnerships with poultry farms and suppliers. Its value proposition includes delivery, a pleasant atmosphere, and tradition. Its target segments are families, especially in Peru, families abroad, and employees and students. Key resources include good locations, a music selection, and affordable costs. Revenue comes from Peruvian and international franchises. The strategy is to emphasize the company's attributes and focus on customer needs like fun and socializing.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    84 views3 pages

    Lienzo Canvas 1

    Uploaded by

    Jhesennia Gago Morales
    Pardos Chicken is a Peruvian chicken restaurant chain that aims to expand internationally. It has key partnerships with poultry farms and suppliers. Its value proposition includes delivery, a pleasant atmosphere, and tradition. Its target segments are families, especially in Peru, families abroad, and employees and students. Key resources include good locations, a music selection, and affordable costs. Revenue comes from Peruvian and international franchises. The strategy is to emphasize the company's attributes and focus on customer needs like fun and socializing.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
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    LIENZO CANVAS

    https://es.shopify.com/enciclopedia/mercado-objetivo
    http://www.pardoschicken.pe/nosotros/
    http://www.pardoschicken.pe/nosotros/#mision
    https://elcomercio.pe/economia/dia-1/pardos-chicken-superaria-45-pollerias-peru-2021-
    245509
    https://prezi.com/pcevhc-6j-22/plan-estrategico-de-pardos-chicken/
    Aliados Clave Actividades Clave Propuesta de Valor Relación con el Segmentos de Clientes.
    -Exportar la marca. Cliente.
    -Hacer el mejor pollo a Tradición. -Familias principalmente
    -Granjas Polleras las brasas. -Buen trato. de Perú.
    -Proveedores -Ser una empresa -Buen sabor. -Familias en el extranjero.
    -Ayuntamiento netamente peruana. -Delivery. -Ambiente familiar. -Empleados con trabajo
    -Idea de negocio de -Ambiente agradable y estable, estudiantes y
    emprendedores. moderno. jubilados.
    Recursos Clave -Premios Canales
    -Tiendas en gran parte
     Buena ubicación. de Perù.
     Amplia cartera -Abrir el mercado al
    musical. extranjero.
     Costos -Voceo.
    accesibles. -Volantes.
    -Reportajes.
    -Páginas en redes
    sociales.
    Estructura de Costes Estructura de Ingresos

    Compra de los pollos. Franquicias peruanas.


    -Pago de los empleados. -Franquicias en el extranjero.
    -Pago de servicios.
    -Renta de los locales.

    Posicionamiento de nuestro producto


    Estrategia:
    Resaltaremos nuestros atributos como empresa y vendedores de este servicio.

    Tipo de posicionamiento:
    Nosotros nos enfocaremos en la necesidad que vamos a satisfacer de diversión, tiempo compartido con los amigos.

    Proceso de posicionamiento:
    A través de la publicidad, comunicar al mercado el posicionamiento del producto.
    Crear nuestro FODA conscientemente.
    Esperaremos que nuestro cliente llegue a tener en gran estima nuestra marca, principalmente porque seremos el primer establecimiento
    con esta temática por la zona.

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