1.

0 Company Background

The Eng Hong Sdn Bhd Company is established in 1980 by Dato’ Ng Eng Hong in Kuantan. Eng
Hong Sdn Bhd Company has 6 branches, 5 branches at Kuantan and 1 branch at Pekan, for the
first outlets is opened at Jalan Lim Kok Lim, Kuantan. Then, Gedung Eng Hong Sdn Bhd Pekan
is the latest branch. The main business operation for Eng Hong Sdn Bhd Company is
supermarket. The companies not have primary and secondary buyers of Eng Hong. The company
has hooker as a wholesaler and household as a retailer. The type of buying behavior has a
positive and negative behavior. The competitor use the price for competes with this company and
secondly the competitor uses a good customer service.

2.0 Product and Service

Gedung Eng Hong Sdn Bhd supermarket typically comprises meat, fresh produce, and dairy and
baked goods aisles, along with shelf space reserved for canned and packaged goods as well as for
various non-food items such as kitchenware, household cleaners, pharmacy products and pet
supplies. The Eng Hong Sdn Bhd Company is a traditional supermarket that occupies a large
amount of floor space, usually on a single level. It is usually situated near a residential area in
order to be convenient to consumers. The basic appeal is the availability of a broad selection of
goods under a single roof, at relatively low prices. Other advantages include ease of parking and
frequently the convenience of shopping hours that extend into the evening or even 24 hours of
the day. Supermarkets usually allocate large budgets to advertising, typically through
newspapers. They also present elaborate in-shop displays of products. The shops are usually part
of corporate chains that own or control other supermarkets that located nearby thus increasing
opportunities for economies of scale. Gedung Eng Hong Sdn Bhd are not specified for any
products because the supermarket will get some products for what customers’ needs or known as
a one stop center. The features that Gedung Eng Hong Sdn Bhd it has to meet is a more for a
customer service.

3.0 Location

Gedung Eng Hong (Pekan) Sdn Bhd is located in 2233 Kawasan Perindustrian Peramu Jaya
26600 Pekan Pahang Malaysia, Malaysia. Company is working in General business activities.