ENGAGING THE

UPWARD MOBILE
A MOBILE POLITICAL BOUQUET
BACKGROUND

In the modern political age, technology is the backbone of any campaign.  Well designed tools
will allow your campaign team to share information easily and efficiently, make well-informed
decisions, and easily expand as you approach Election Day. 

Putting the right tools in place can make building your campaign effort that much easier. This
pitch is designed to educate and demonstrate some of the unconventional but strategic tools
that would enable aspirants to;

Reach and Mobilise More

Engage More while speaking to the Issues
Spend Less
TODAY’S ELECTORATES

In 2004, a national survey was carried out shortly after the presidential election. It was designed to explore
the dynamics of audience engagement, mode preferences, information consumption patterns and political
decision making in the USA.

The result showed that:

65%
electorate under
42% 29%
wanted there voices to be heard hence
sampled opinion online they engaged in some Blogging, forums,

50 consumed political discussion groups and social media com-

content over the ment trail
internet
TODAY’S ELECTORATES

Vocal

Highly
Opinionated Distrusts

Has access to Thinks Wants a

Information Empirically Voice
What demographics says
3%
65- Over

3.8%
55-64 years

NIGERIA 56.2%
Eligible Voting Population

AGE STRUCTURE 30.1% 43.8% 89.9 Million

25-54 years 0-14 years
Eligible Voting Population

19.3%
15-24 years

0-14 years 15-24 years 25-54 years 55-64 years 5th Qtr
0-14 years 15-24 years 25-54 years 55-64 years 65-over
39,127,615 17,201,067 25,842,967 3,016,896 2,390,154

37,334,281 16,451,357 26,699,432 3,603,048 2,840,722

(2013 est.)
TELEDENSITY

1.74%

0.13%

“ Mobile phone penetration

in Nigeria as at April 2014 is
put at 87.06%“
129
Million
Mobile
CDMA
- NCC
Active Fixed Lines
Subscribers

98.1%
WHAT DO WE MAKE OF
THESE NUMBERS?

Verdict!
56.2% 87%
Eligible Voting Population Mobile Penetration Approximately,
every Nigerian
89.9 Million 112 Million adult has access
Eligible Voting Population Own a Mobile Phone to a Phone!
Conversations don’t have
to ONLY happen HERE
The Modern Electorate
is now Engaged and
Mobile.
TODAY’S ELECTORATES CONT’D

“The time has come for a president … who

will LISTEN to you and LEARN from you
even when we disagree.... I will be that presi-
dent for America.”

- Barack Obama (January 1, 2008)

MOBILE DEMOGRAPHY

Over More than

95% 78% 1/3 60%

mobile subscribers Nigerians access Nigerian adult own search from mobile
with text enabled the web on their a smart phone. devices according
phone. mobile devices. to Google Custom-
ers attention span
is only 7 seconds
long
What we have done
Reinvent existing Mobile Technologies in way that
it attends to the need of the Upwardly mobile popu-
lation using VOICE and SMS based Platforms that
enables:

Audience
Feedback
Audience
Collation
Engagement

Follow your
Robust Electorates
reporting 24/7
Mechanism
PRODUCTS BOUQUET
MOBILE CONFERENCING (MC)

Mobile Tele Conferencing is patented

technology that allows users to connect
LIVE with thousands, tens of thousands
PRESELECTED audience through an in-
teractive town hall meeting conducted
over the PHONE at the touch of a button.
MOBILE CONFERENCING (MC)

It is an effective method of wining prospective voter and ambassadors over especially

during a political campaign.

Target audience are invited to participate in an open discussion forum through a non
solicited phone call. During the conference you are able to:

Pose questions LIVE to the Speaker,

Respond in real-time to polling questions without having
to leave the comfort of their own homes.
Its Toll free
Can either be Inbound / Outbound
Live Audio Web broadcast.
Allows Multiple Languages
SMS notification system
MOBILE CONFERENCING (MC)
ELECTED OFFICIALS

Members of Congress can reach out to there en-

tire Congressional District, Political Party or cau-
cus members in one night. You can break up your
call universe into several events in order to con-
centrate on local issues that matter to particular
areas of your district.

Members of Senate and House of Reps: Move

through your state by congressional district or fo-
cus on smaller sub-regions that share common
characteristics.

Depending on your demographics, a conference

can be tailored to engage in any language, target
particular social geographical classification
MOBILE CONFERENCING (MC)
POLITICAL CANDIDATES

Custom design a Mobile Conference program that fits your campaign’s needs and
targets prospective voters with your geographical and demographical segmentation.

Use the results from Mobile Conference events to cost effectively identify key sup-
porters and donors, and build relationships with these individuals by inviting them to
participate in regularly-scheduled events.
MOBILE CONFERENCING (MC)
NON-PROFIT /GOVERNMENTAL ORGANIZATIONS

Mobilize support for your cause and expand the membership of your non-profit or-
ganization. Fundraise, crowd source, and encourage donations from your members .
MATRIX CONTENT DELIVERY
MATRIX CONTENT DELIVERY

Location-based, or Campaign-based marketing has over the

years become an indispensable strategy for Effective Content
distribution. This practice has evolved, taking advantage of
advances in modern technology and the sudden emergence
and penetration of internet enabled Mobile phones (smart
phones).
MATRIX CONTENT DELIVERY CONT’D
The Matrix Code is a 2-Dimensional code system originally designed for tracking parts
in vehicle manufacturing, but now used in much broader context like commercial track-
ing applications and convenience-oriented applications aimed at Mobile phone users
(termed mobile tagging).

SMS WEB LINK DOWNLOAD CALLS

 MATRIX CONTENT DELIVERY CONT’D

CALLS

M-Code may be used to initiate any of the following activities

SMS Alert to the user,

Add / Dial a Phone number from user’s device,
Open a Uniform Resource Link(URL)
Compose an e-mail or text message.
Download a file (audio, Video, App or Text)

SMS DOWNLOAD

WEB LINK
WHAT OTHERS ARE DOING

www.williamsmith.com
WHAT WE PROPOSE

Download

Ask Me VOTE

ZAINAB KOLAWOLE
FUNMI ADA
Listen IBRAHIM UCHE
For House of Representatives For Senate
LAGOS EAST CONSTITUENCY
KADUNA SOUTH CONSTITUENCY

Ready to make a difference! “I Promise to LISTEN,

QUESTION, & RESPOND”
Scan to download my audio manifesto

kolawoleIbrahim uche
THE PROCESS

VOTE

KOLAWOLE
KOLAWOLE 2015
IBRAHIM UCHE DOWNLOADS

For Senate VOTE

CLICK ON LINK TO DOWNLOAD
LAGOS EAST CONSTITUENCY

“I Promise to LISTEN, KOLAWOLE

Scan to download my audio manifesto
“I Promise to LISTEN,
QUESTION, & RESPOND”

IBRAHIM UCHE
QUESTION, & RESPOND”
kolawoleIbrahim uche

For Senate KOLAWOLE

IBRAHIM UCHE
VIDEO

LAGOS EAST CONSTITUENCY

“I Promise to LISTEN, Scan to download my audio manifesto Please fill in your details to download
QUESTION, & RESPOND” my manifesto
kolawoleIbrahim uche

Name: AUDIO

Email:
Phone No:

NEXT

STEP 1 STEP 2 STEP 3

SCAN THE CODE FILL DATA CAPTURE DOWNLOAD FILES
ON THE CAMPAIGN PAGE
MATERIAL
ALTERNATIVE USES

With the Matrix code technology you can also initiate a call to a TOLL FREE
LINE for either

Live Help Desk

CALLING
Pre-recorded messages
Question and Answer voice mail services

0700 7368 267

IVR AUDIENCE
ENGAGEMENT
IVR AUDIENCE ENGAGEMENT CONT’D

Our IVR Service provides a MULTI-LINGUAL two way communication platform for aspirants to
share campaign MANIFESTO and listen to questions over a TOLL FREE TELEPHONE LINE.

Calls can either be initiated by the ELECTORATE or by an AUTOMATED OUTBOUND DIALER.

WELCOME TO KOLAWOLE IBRAHIM UCHE CAMPAIGN VOICE DESK

Press 1 To listen in HAUSA

Outbound Press 2 To listen in YORUBA

IVR AUDIENCE
ENGAGEMENT Press 3 To listen in IGBO
Inbound

Press 4 Ask a question End Call

Press 5 Speak to a campaign staff

 OUR DATA

We have ACCESS to a HARMONISED database of over 80Million, drawn from these numbers
are segmented by LGA’s from where our outbound campaign are sourced.

Alternatively, clients can provide us with a pre-qualified database to be used in their choosen
campaign.
THE DEPLOYMENT MODEL

Electorates Campaign Desk

Our Platforms

Mobile Conference

Matrix Content Dist.

IVR Engagement
CONCLUSION
Engaging the Upward Mobile in an increasingly competitive environment demands that we
understand their lifestyle and deploy tools that alings with their lifestyle. In this presentation
we have shared three tools.

MATRIX CONTENT IVR

MOBILE
DELIVERY
CONFERENCING
Mobile Conferencing is
patented technology that
allows users to connect
LIVE with thousands,
tens of thousands PRE-
SELECTED audience
through an interactive
town hall meeting con-
ducted over the PHONE
at the touch of a button.
ENGAGEMENT
Location-based, or Cam-
paign-based marketing
has over the years be-
come an indispensable
strategy for Effective
Content distribution. This
practice has evolved, tak-
ing advantage of advanc-
es in modern technology
and the sudden emer-
gence and penetration of
internet enabled Mobile
phones (smart phones).
Our IVR Service pro-
vides a MULTI-LINGUAL
two way communica-
tion platform for aspir-
ants to share campaign
MANIFESTO and listen
to questions over a TOLL
FREE TELEPHONE LINE.
Calls can either be initiat-
ed by the ELECTORATE
or by an AUTOMATED
OUTBOUND DIALER.
THANK YOU
GREENGO STUDIOS

Address: 34 Sulieman Barau Street

Aso Villa, Abuja.
www.greengo.com.ng
info@greengo.com.ng
www.facebook.com/greengostudio
twitter: @greengo_ng
+234(0)80 7327 2008
+234(0)706 3686633