Team Sugar Rush

Members: Mohammad Akib Nawaz (ZR – 12)

Abu Saleh Md. Faisal (ZR – 16)
Sajid Kamal (ZR – 34)
Rafiz Rayhan Hridoy (ZR – 58)

Our idea is to basically formulate an energy drink that uses direct sugarcane juice and is based
on the extract itself rather than external chemicals and additives.

The energy drink market is extremely large with more and more people demanding a quick fix to
a hectic day's work. Currently the soft drink industry is producing sugar laden drinks however
those drink use chemicals which are harmful for the body when taken in for long periods of time.
Also, the sugar used is processed sugar which has more trans-fats. The sugar from the cane
which is organic is not trans-fat sugar and can be used by the body in a healthier way.

If the idea is accepted then market survey will be carried out for an entire year, and heavily during
the summer months to see how people crave for a natural sugar drink.

Bank loans will be initially taken for the project to start, along with investments from various
partners. Later when the company will go public, shares will be sold to the secondary market to
raise funds.

To expand into the market of local fruit juices, including, coconut, guava, mango and locally grown
strawberries.

The plant will be located in Chittagong near Sugar Cane fields for easy supply of the raw material.
High end machinery will be custom ordered from Denmark to fit the needs of the production.

Sales will be high during summer, so production must be also. The raw materials are perishable
so the production must be done primarily in the harvesting months between May and October.
Storage facilities will house the finished goods for sale later on.

The drink will sell below the price of other drinks competing.

250 ml bottle will be 20 taka, and 500 ml will, be 35 taka.

Returns on investments is expected to be at least 20%.