Organization  Contact  Information  
Orchesis  -­‐  Goucher  Dance         Sarah  Pacheco  –  Treasurer  
1021  Dulaney  Valley  Rd         email:  sapac001@mail.goucher.edu  
Baltimore,  MD  21204         tel:  (805)  637  -­‐  2504  
   
Request    
Goucher  Dance  Orchesis  requests  that  Goucher  College  forms  an  athletic  apparel  contract  
with  Under  Armour  for  the  Goucher  Dance  Department  in  order  for  dancers  to  properly  
and  professionally  represent  their  institution.  
   
About  Under  Armour  and  Goucher  Athletics  
Founded  in  1996  by  former  University  of  Maryland  football  player  Kevin  Plank,  Under  
Armour  is  the  originator  of  performance  apparel  -­‐  gear  engineered  to  keep  athletes  cool,  
dry  and  light  throughout  the  course  of  a  game,  practice  or  workout.  The  technology  behind  
Under  Armour's  diverse  product  assortment  for  men,  women  and  youth  is  complex,  but  the  
program  for  reaping  the  benefits  is  simple:  wear  HeatGear®  when  it's  hot,  ColdGear®  
when  it's  cold,  and  AllSeasonGear®  between  the  extremes.  Under  Armour’s  mission  is  to  
make  all  athletes  better  through  passion,  design  and  the  relentless  pursuit  of  innovation.  
   
As  of  Fall  of  2016,  Goucher  College  Athletics  have  gone  through  a  significant  change  with  
the  unveiling  of  a  new  Gopher  logo  and  the  announcement  of  a  three-­‐year  partnership  with  
Baltimore-­‐based  Under  Armour.  "We  are  excited  to  be  able  to  build  our  relationship  with  
Under  Armour,"  says  Goucher's  Director  of  Athletics  Geoffrey  Miller  in  the  “Game  
Changers”  article  on  the  Goucher  College  Athletics  webpage.  "With  Goucher  being  
recognized  as  one  of  the  top  ten  innovative  schools  in  the  country,  it  makes  sense  for  us  to  
partner  with  a  very  innovative,  progressive,  and  international  company."  The  contract,  a  
three-­‐year  commitment,  not  only  helps  the  Gophers  rebrand  their  athletics  uniforms,  but  it  
also  grants  Goucher  athletes  the  ability  to  use  the  Under  Armour  gym  and  other  facilities.  
   
Under  Armour  has  recently  impressed  the  dance  community  with  their  newest  athlete  
partnership  with  Misty  Copeland,  the  first  African-­‐American  Principal  Ballerina  with  
American  Ballet  Theater.  Previous  to  this  partnership,  Under  Armour  had  not  partnered  
with  professional  dancers,  thus  sparking  a  huge  interest  in  the  dance  community.  They  
have  collaborated  with  Misty  on  multiple  commercial,  showcasing  her  incredible  
athleticism  and  artistry  in  Under  Armour  gear  such  as  sports  bras,  spandex,  and  leggings.  
They  have  also  collaborated  in  creating  a  Misty  Copeland  Collection  that  includes  colorful  
and  sleek  leggings  and  sports  bras.  
 
We  include  the  information  above  in  order  to  debunk  the  idea  that  dancers  only  require  
ballet  attire  such  as  leotard  and  tights.  Although  this  is  what  is  primarily  worn  in  a  
traditional  classical  ballet  setting,  dancers  still  use  basic  workout  clothing  when  working  
on  their  craft.  For  example,  many  Goucher  dancers  are  involved  heavily  in  rehearsals,  clubs,  
independent  projects  that  require  dance,  and  cross-­‐training  activities  outside  of  the  
classroom  where  the  requirements  for  their  attire  is  more  relaxed  than  what  is  expected  in  
class.  The  students  often  dance  everyday,  which  requires  them  to  have  far  more  athletic  
attire  than  is  expected.  There  is  clearly  a  need  for  dance  wear  past  tights  and  leotards,  so  
we  ask  that  the  Administrators  at  Goucher  College  consider  this  petition.  
 
Project  Description  
We  propose  that  the  Dance  Department  be  offered  a  training  apparel  package  including  the  
following  items  
 
• 2  Goucher  Dance  Cotton  T-­‐Shirts  ($5  each)  
• 1  Goucher  Dance  UA  Tech  –  Twist  Tank  Tops  ($15)  
• 1  Pair  of  Goucher  Dance  Spandex  ($10)  
• 1  Pair  of  Goucher  Dance  Leggings  ($30)  
• 1  Goucher  Dance  Warm-­‐Up  Track  Jacket  ($30)  
Total  Cost:  $95  
 
Each  item  in  the  package  was  purposefully  thought  out  for  the  dancer’s  interest.    
 
• The  cotton  t-­‐shirt  is  a  classic  and  inexpensive  item  for  people  to  work  out;  we  see  
dancers  primarily  using  this  item  in  rehearsals  as  well  as  modern  dance  classes.    
• The  UA  Tech  –  Twist  Tank  Top  is  great  for  dancers  who  wish  to  wear  a  shirt  while  
working  and  still  be  able  to  see  the  lines  of  their  body  because  of  the  form  fitting  
material;  we  see  dancers  using  this  item  again  primarily  in  rehearsals  and  in  classes  
where  the  professor  requires  more  form  fitting  wear.    
• Spandex  and  leggings  are  must  have  items  in  a  dancer’s  wardrobe;  the  flexible  and  
breathable  material  allows  for  the  dancer  to  move  freely  and  wick  away  sweat.  The  
tight  form  fitting  wear  also  compliments  the  dancer’s  lines  and  allows  for  the  
professors  and  viewers  to  clearly  see  the  dancer’s  body.  These  items  can  be  worn  in  
any  setting  from  class  to  rehearsal.  
• The  Warm-­‐Up  Track  Jacket  can  be  used  both  in  and  outside  of  the  studio  
environment;  dancers  often  wear  warm-­‐up  apparel  like  jackets  and  sweatpants  
when  beginning  class  or  rehearsal  in  order  to  get  the  muscles  warm  and  
comfortable.  This  jacket  is  also  a  great  way  for  students  to  represent  their  craft  and  
school  spirit  throughout  campus.    
 
Please  find  visuals  of  the  UA  Tech  –  Twist  Tank  Top,  Track  Jacket,  and  Spandex  items  
below.  
 
 
 
 
 
 
 
 
It  is  also  important  to  note  that  all  of  these  items  can  be  worn  outside  a  dance  setting.  Many  
dancers  in  the  field  cross  train  in  order  to  keep  their  bodies  conditioned;  our  SRC  facilities  
are  great  for  the  dancers  to  cross  train  through  cardio  work  as  well  as  weight  lifting.  The  
items  in  the  apparel  package  allow  for  the  dancer  to  wear  in  multiple  setting  both  in  dance  
and  traditional  workout  regiments.  
 
We  propose  that  each  item  be  engraved  with  the  Goucher  Gopher  Logo  and  be  offered  in  
both  blue  and  black  options.  These  are  details  that  can  be  discusses  upon  further  
development.  
 
This  package  would  be  available  for  Goucher  students  involved  in  the  Dance  Department  
before  each  academic  year  begins,  however  it  would  not  be  mandatory  for  purchase.  We  
understand  this  may  create  a  problem  for  orders  to  come  in,  but  we  are  confident  students  
who  are  heavily  involved  in  the  department  through  classes,  performances,  and  clubs  
would  purchase  the  apparel  package.  We  are  confident  because  many  students  have  
spoken  up  about  this  proposal  throughout  our  time  at  Goucher,  so  we  are  aware  that  the  
interest  in  there.  We  estimate  there  will  be  roughly  50  to  60  confirmed  orders;  this  number  
is  estimated  from  the  average  number  of  students  who  declare  Dance  as  their  major  as  well  
as  the  average  number  of  students  involved  in  the  Dance  Concerts.  
 
Project  Budget  and  Funding  Request  
Below  please  find  the  breakdown  of  the  costs  of  the  attire  
 
Goucher  Dance  Cotton  T-­‐Shirts  (2)   $5  each  
Goucher  Dance  UA  Tech  –  Twist  Tank  Top   $15  
Goucher  Dance  Spandex   $10  
Goucher  Dance  Leggings   $30  
Goucher  Dance  Warm-­‐Up  Track  Jacket   $30  
TOTAL   $95  (per  student)  
 
Total,  the  orders  would  come  out  to  $95  per  student  to  a  six-­‐item  package;  meaning  the  
department  will  be  spending  roughly  $4,750  to  $5,700  for  50  to  60  students.  However,  we  
understand  that  some  may  not  be  financially  capable  of  affording  this  package,  therefore,  
we  plan  to  help  lower  the  cost  by  seeking  funding  from  grants  and  organizations  that  have  
helped  the  department  in  the  past  such  as:  
 
• The  Office  of  Student  Engagement  
• Friend’s  of  Goucher  Dance  Foundation  
• Annual  Fall  Semester  Fundraiser  –  Fall  Into  Goucher  Dance  
 
We  can  petition  to  the  Office  of  Student  Engagement  as  well  as  the  Friend’s  of  Goucher  
Dance  Foundation  for  funds  to  help  lower  the  costs,  as  well  as  raise  money  for  our  budget  
through  a  special  donation  section  in  our  Annual  Fall  Semester  Fundraiser.  We  would  like  
to  hopefully  reduce  the  price  of  the  package  to  $75  per  student.  We  calculated  this  price  
from  the  average  cost  of  the  athletic  wear  packages  the  athletes  purchase  for  their  sports  
teams.  
  
Coming  Together  –  The  Importance  of  the  Proposal  
There  is  a  sense  of  disconnect  between  the  dancers  on  campus  and  the  rest  of  the  Athletic  
department  on  Goucher’s  campus.  Even  though  the  dancers  and  athletes  are  located  within  
the  same  building,  their  paths  rarely  cross.  The  dancers  also  often  feel  overlooked  by  the  
college  when  it  comes  to  benefits  like  facilities,  resources  such  as  physical  therapy,  and  
attire  when  compared  to  the  Athletics  when  it  is  clear  that  they  are  just  as  involved  in  
physical  activity  by  their  sport  counter  parts.  By  offering  the  same  benefits  to  both  the  
dancers  and  athletes,  we  hope  that  it  will  relieve  the  sense  of  disconnect,  help  bring  the  two  
communities  together,  and  continue  to  uphold,  and  properly  and  professionally  represent  
Goucher  College’s  incredible  movers.  
 
Conclusion  
We  would  like  to  thank  you  for  taking  the  time  to  consider  our  proposal  for  the  college  to  
form  an  athletic  apparel  contract  with  Under  Armour  for  the  Goucher  Dance  Department.  
We  believe  this  will  be  a  great  step  forward  for  Goucher  Dance  that  will  bring  even  more  
respect  to  the  program,  the  college,  and  the  dancers  who  work  so  hard  and  represent  this  
institution  so  well.  If  you  have  any  questions,  please  do  not  hesitate  to  contact  me  by  email  
(sapac001@mail.goucher.edu)  or  by  phone  number  (805)  637-­‐2504;  I  would  be  happy  to  
discuss  the  petition  in  further  detail.  On  behalf  of  Goucher  Dance  Orchesis,  we  hope  to  hear  
from  you  soon.  
 
Best,  
 
 
 
 
 
Sarah  Pacheco  
Treasurer  of  Goucher  Dance  Orchesis  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Works  Cited  

“Game  Changers:  Goucher  College  Unveils  New  Brand/Partnership  with  Under  Armour.”  

Game  Changers:  Goucher  College  Unveils  New  Brand/Partnership  with  Under  Armour,  

Goucher  College,  31  Aug.  2016,  athletics.goucher.edu/general/2016-­‐

17/releases/20160831u1s3gz.  

“Under  Armour®  Official  Store  –  FREE  Shipping  Available.”  Under  Armour®,  5  Mar.  2015,  

www.underarmour.com/en-­‐us.