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Figure 4.

Generated Traffic and Induced Traffic

Generated Traffic Due to Decrease in Transport Costs Induced Traffic Due to Local Economic Development
Transport Costs Transport Costs

Consumer Consumer
Surplus Surplus

COST1 COST1

COST2 COST2

d2

d1 d1

ADT1 ADT2 Traffic ADT2 ADT3 Traffic

Normal Generated Traffic Induced Traffic


Traffic Due to Decrease in Due to Local Economic
Transport Costs Development

User enters: User enters:


- Percent of normal traffic or - Amount of induced traffic due to local economic development
or
- Price elasticity of demand = Percent Increase in Traffic
Percent Decrease in Transport Cost

The RED Software User Guide - 42

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