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Social Media and Human Behaviour
Social Media and Human Behaviour
2. Literature review:
Durukan et. al. - influencing customers and being influenced by
others consumption related to social media.
The Role of Media Violence in Violent Behaviors (2006), a
research by L. Rowell Huesmann from Institute for Social
Research, University of Michigan and Laramie D. Taylor from
Communication Department, University of California.
Nadkarni and Hoffman - Facebook use is motivated by two
primary needs to belong and need for self-presentation.
Cheung et. al. - explores the factors that drive students to use
online social networks.
Kim et. al. - self-construal construct provides a good instrument
for measuring the relationship between people's understanding
of self as a predictor of social computing (Facebook use) and
satisfaction.
3. Method:
This study will focus on the human behaviour and look at the
question of “How social media impact on human behaviour”.
To answer this question , it require feedbacks from samples
collected.The responses have to come from univeristy or
college where many people use social media in a different
purpose. For these reason, it is appropriate to use a quantitative
research approach.
3.2. Research methodology:
A quantitative research survey will be conducted through
questions form that will give surveys that are sent to the
randomly 100 selected students in this university. This survey
are run to find the impact of usage of social network on human
behaviour .
3.3. Description of population and sample: