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"Germany's Biggest Pop Star and World-Renowned DJ Goes by The Name of Robin Schulz." - Stern "Whatever He Touches Turns Into Gold, Literally!" - BILD
"Germany's Biggest Pop Star and World-Renowned DJ Goes by The Name of Robin Schulz." - Stern "Whatever He Touches Turns Into Gold, Literally!" - BILD
Black sunglasses, a baseball cap flipped backwards, and his amazingly strong
sense for hits that generate 9-digit streams and move crowds across the globe
is what distinguishes him as an extremely talented and one of the most
successful German artists: Robin Schulz. The Lower Saxony native is actually
more the reserved type, who would much rather stand behind his decks and let
his music speak for itself. Robin Schulz: a picture-perfect career. Making his
way from a local insider to the nation’s “next big thing” and eventually to an
internationally acclaimed mega star. At only 30 years of age, the producer and
DJ has already established himself as the most successful German artist of the
past two decades.
Within his second album “SUGAR”, Robin Schulz once again presents a
uniquely delicate balancing act between electronic and pop music, like few of
his peers. Schulz embodies the zeitgeist of the worldwide club scene which has
now outgrown dance culture in its pure form and evolved into a hybrid, at home
in specialized press and arts sections alike. Whatever passes through his hands
is turned into precious metal in record time. Robin Schulz has created his very
own, genre-transcending and highly recognizable sound: Deep house with
organic instruments that always resonates with a certain touch of melancholy.
However Schulz doesn’t actually see himself as much of a melancholy type of
guy. While his debut “Prayer” featured various remakes of songs by other
artists, “SUGAR” is solely composed of his own productions.
Once again, the success wasn’t long in coming. The first album outtake
“Headlights (feat. Ilsey)” already entered the German singles charts at #1 as
well as topping the streaming charts, airplay charts, and iTunes charts alike,
generating several million Spotify streams and earning numerous international
platinum awards. The song’s unforgettable music video with the crazy police
officer was instantly voted one of the “5 Best Dance Videos Of The Week” by
Shazam, won the “Grand Prix” of the jury at the prestigious International Music
Video Festival in Paris, and made it into the official selection of best videos of
the year at Austin’s South By Southwest Festival. “Sugar” crashed the charts
and went on to become one of THE dance anthems of 2015/2016. It should
come as no surprise that the streaming giant Spotify also awarded the song
with the title “Most Viral Track of the Year”.
And 2017? Had yet another novelty in store for Robin Schulz. At the end of
February – only a couple of days after returning from Mexico City, where he
played support shows for global pop icon Justin Bieber – the first movie about
the DJ and producer premiered in movie theatres across Germany. Titled
“Robin Schulz – The Movie”, the 90-minute film retraces Robin Schulz’s rapid
rise to fame, from talented hometown hero to internationally acclaimed
superstar, offering exclusive views into his life behind the scenes. The movie is
a collaboration with fashion brand Q/S designed by and also previewed his very
own Robin Schulz Capsule Collection, released in March and followed by a
second line in September. “I’ve always been into fashion and I’ve always
wondered, what it would be like to have a personal signature collection”, says
Schulz on fulfilling yet another of his personal dreams.
It’s safe to say that 2017 has been very much “OK“ for Robin Schulz so far –
and this also happens to be the title of his next single, a collaboration with
British pop sensation James Blunt. Looming on the horizon with a beautiful
piano riff at first, the melodic song slowly approaches and transforms into an
airy deep house anthem, carried by James Blunt’s distinctive voice. Following
“Shed A Light”, the new single is the second offering from his upcoming album
“Uncovered”, coming out on 8th September.
And Robin Schulz himself? Stands firmly with both feet on the ground, despite
his success and countless air miles. That’s Osnabrueck tradition for him. When
he is asked what he’s most proud of, Robin Schulz responds: “I’m proud that I
still have the same friends and that I’m able to show that with music, everything
is possible. There’s so much to accomplish still. So many exciting paths to walk
and goals to reach. As long as you work hard and make sure not to lose the fun
along the way, I’m quite confident there’s going to be some more success
ahead.”