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3 Decision Tree
3 Decision Tree
Decision alternative 2
Decision to be made
Decision Tree 2nd Element
Circle : Chance event
Branches coming out from are all
possible outcomes of a chance event (states
of nature)
State of nature 1
State of nature 2
Chance event
Decision Tree 3rd Element
Payoffs of states of nature from chance event
K1 Payoff A1/K1
A1
K2 Payoff A1/K2
K1
Payoff A2/K1
A2
K2
Payoff A2/K2
WHAT NEED TO KNOW AND
UNDERSTAND WHEN
CONSTRUCTING THE
DECISION TREE
Visit brother
Visit sister
Visit both
A decision must be
made in anticipation of
the chance events
Product Successful
p=0.6
Product Unsuccessful
p=0.4
Suppose NATE Cosmetics Corp. is producing a new
anti-aging cream. Historical records showed that similar
anti-aging creams in the past have been successful 60%
of the time. If NATE markets the cream and it is
successful, NATE will earn a profit of RM50,000; but will
lose RM35,000 otherwise. NATE needs to test the
effectiveness of the new cream first and it will cost
NATE RM5,000. If the test result is favorable, the new
cream will be successful with a probability of 0.80;
otherwise, the new cream will be successful with a
probability of only 0.30. NATE thinks it is reasonable to
say that there is a 60% chance that the test result is
favorable.
Suppose NATE Cosmetics Corp. is producing a new
anti-aging cream. Historical records showed that similar
anti-aging creams in the past have been successful 60%
of the time. If NATE markets the cream and it is
successful, NATE will earn a profit of RM50,000; but will
lose RM35,000 otherwise.
RM50,000
Market
Product successful
p = 0.6
-RM35,000
Do not
Market Product unsuccessful
RM0 p = 0.4
Suppose NATE Cosmetics Corp. is producing a new
anti-aging cream. Historical records showed that similar
anti-aging creams in the past have been successful 60%
of the time. If NATE markets the cream and it is
successful, NATE will earn a profit of RM50,000; but will
lose RM35,000 otherwise. NATE needs to test the
effectiveness of the new cream first and it will cost
NATE RM5,000. If the test result is favorable, the new
cream will be successful with a probability of 0.80;
otherwise, the new cream will be successful with a
probability of only 0.30. NATE thinks it is reasonable to
say that there is a 60% chance that the test result is
favorable.
2 Product successful
Unfavorable Market p = 0.3 RM45,000
result, Product
8
unsuccessful
5 p = 0.7
Do not -RM40,000
Market
-RM5,000
Suppose NATE Cosmetics Corp. is producing a new
anti-aging cream. Historical records showed that similar
anti-aging creams in the past have been successful 60%
of the time. If NATE markets the cream and it is
successful, NATE will earn a profit of RM50,000; but will
lose RM35,000 otherwise. NATE needs to test the
effectiveness of the new cream first and it will cost
NATE RM5,000. If the test result is favorable, the new
cream will be successful with a probability of 0.80;
otherwise, the new cream will be successful with a
probability of only 0.30. NATE thinks it is reasonable to
say that there is a 60% chance that the test result is
favorable.
NATE thinks it is reasonable to say that there is a 60%
chance that the test result is favorable.
Product successful
p = 0.8 RM45,000
Market
7 Product
Favorable result, unsuccessful
4 p = 0.2 -RM40,000
Do not
Market
Do test -RM5,000
2 Product successful
Unfavorable Market p = 0.3 RM45,000
result Product
8
unsuccessful
5 p = 0.7
Do not -RM40,000
Market
-RM5,000
NATE thinks it is reasonable to say that there is a 60%
chance that the test result is favorable.
Product successful
p = 0.8 RM45,000
Market
7 Product
Favorable result, unsuccessful
4 p = 0.2 -RM40,000
Do not
Market
Do test -RM5,000
2 Product successful
Unfavorable Market p = 0.3 RM45,000
result Product
8
unsuccessful
5 p = 0.7
Do not -RM40,000
Market
-RM5,000
NATE thinks it is reasonable to say that there is a 60%
chance that the test result is favorable.
Product successful
p = 0.8 RM45,000
Market
7 Product
Favorable result, unsuccessful
p = 0.6 4 p = 0.2 -RM40,000
Do not
Market
Do test -RM5,000
2 Product successful
Unfavorable Market p = 0.3 RM45,000
result, p = 0.4 Product
8
unsuccessful
5 p = 0.7
Do not -RM40,000
Market
-RM5,000
Product successful
p = 0.8 RM45,000
Market
7 Product
Favorable result unsuccessful
p = 0.6 4 p = 0.2 -RM40,000
Do not
Market
-RM5,000
2 Product successful
Unfavorable Market p = 0.3 RM45,000
Do test
result, p = 0.4 Product
8
unsuccessful
5 p = 0.7
Do not -RM40,000
1 Market
-RM5,000
RM50,000
Market
Product successful
Don’t 6 p = 0.6
do test
3 Do not
-RM35,000
Market Product unsuccessful
RM0 p = 0.4
Suppose you are planning a party. An
outdoor BBQ would be best, but only if the
sun shines; otherwise rain would spoil the
BBQ. On the other hand, an indoor party is
good too. Although an indoor party would
not be as nice as an outdoor party in the
bright sunshine, but definitely better than a
BBQ drenching in the rain. Surely, foregoing
the party altogether is also a possible
choice.
DECISION STRATEGY
Step 1:
Calculate the expected value for all
branches coming out of chance event nodes
Product successful
p = 0.8 RM45,000
Market
7 Product
Favorable result unsuccessful
p = 0.6 4 p = 0.2 -RM40,000
Do not
Market
-RM5,000
2 Product successful
Unfavorable Market p = 0.3 RM45,000
Do test
result, p = 0.4 Product
8
unsuccessful
5 p = 0.7
Do not -RM40,000
1 Market
-RM5,000
RM50,000
Market
Product successful
Don’t 6 p = 0.6
do test
3 Do not -RM35,000
Market Product unsuccessful
RM0 p = 0.4
Node 7:
◦ EV(Node 7) = 0.8(RM45,000) + 0.2(-RM40,000)
= RM28,000
Node 8:
◦ EV(Node 8) = 0.3(RM45,000) + 0.7(-RM40,000)
= -RM14,500
Node 6:
◦ EV(Node 6) = 0.6(RM50,000) + 0.4(-RM35,000)
= RM16,000
Node 2:
◦ EV(Node 2) = 0.6EV(Node 4) + 0.4EV(Node 5)
Step 2:
Select the decision branch that leads to the best
expected value
Product successful
p = 0.8 RM45,000
Market
7 Product
Favorable result unsuccessful
p = 0.6 4 p = 0.2 -RM40,000
Do not
Market
-RM5,000
2 Product successful
Unfavorable Market p = 0.3 RM45,000
Do test
result, p = 0.4 Product
8
unsuccessful
5 p = 0.7
Do not -RM40,000
1 Market
-RM5,000
RM50,000
Market EV(7) =
Product successful
6 RM28,000
Don’t p = 0.6
do test
3 Do not -RM35,000 EV(8) =
Market Product unsuccessful -RM14,500
RM0 p = 0.4
EV(6) =
RM16,000
Node 4:
◦ EV(Node 4) = max( RM28,000 , -RM5,000)
= RM28,000
Node 5:
◦ EV(Node 5) = max( -RM14,500 , -RM5,000)
= -RM5,000
Node 3:
◦ EV(Node 3) = max( RM16,000 , RM0)
= RM16,000
Node 1:
◦ EV(Node 1) = max( EV(Node2) , EV(Node 3))
2 Product successful
Unfavorable Market p = 0.3 RM45,000
Do test
result, p = 0.4 Product
8
unsuccessful
5 p = 0.7
Do not -RM40,000
1 RM16,000 -RM5,000 Market
-RM5,000
-RM14,500
RM50,000
Market
Product successful
Don’t 6 p = 0.6
do test
3 Do not -RM35,000
NOTE:
Market Product unsuccessful
RM16,000 p = 0.4
RM0 Don’t forget
RM16,000 the “//”
symbol
RM28,000 Product successful
p = 0.8 RM45,000
RM28,000 Market
7 Product
Favorable result unsuccessful
p = 0.6 4 p = 0.2 -RM40,000
Do not
Market
RM14,800 -RM5,000
2 Product successful
Unfavorable Market p = 0.3 RM45,000
Do test
result, p = 0.4 Product
8
unsuccessful
5 p = 0.7
Do not -RM40,000
1 RM16,000 -RM5,000 Market
-RM5,000
-RM14,500
RM50,000
Market
Product successful
Don’t 6 p = 0.6
do test
3 Do not -RM35,000
NOTE:
Market Product unsuccessful
RM16,000 p = 0.4
RM0 Don’t forget
RM16,000 the “//”
symbol
Find the optimal decision strategy for NATE
Cosmetics Corp if NATE is risk-neutral.
ANSWER ??
Since the expected value at Node 1 is
RM16,000, which is the MAXIMUM profit
that NATE can achieve, that means NATE
Cosmetics Corp should just market the new
anti-aging cream without doing the test.
DECISION STRATEGY
FOR A
RISK-AVERSE
DECISION MAKER
2 Product successful
Unfavorable Market p = 0.3 RM45,000
Do test
result, p = 0.4 Product
8
unsuccessful
5 p = 0.7
Do not -RM40,000
1 Market
-RM5,000
RM50,000
Market
Product successful
Don’t 6 p = 0.6
do test
3 Do not
-RM35,000
Market Product unsuccessful
RM0 p = 0.4
Product successful
p = 0.8 RM45,000
Market
7 Product
Favorable result unsuccessful
p = 0.6 4 p = 0.2 -RM40,000
Do not
Market
-RM5,000
2 Product successful
Unfavorable Market p = 0.3 RM45,000
Do test
result, p = 0.4 Product
8
unsuccessful
5 p = 0.7
Do not -RM40,000
1 Market
-RM5,000
RM50,000
Market
Product successful
Don’t 6 p = 0.6
do test
3 Do not
-RM35,000
Market Product unsuccessful
RM0 p = 0.4
Recall from the decision tree that if NATE do not do
the test, and market the new anti-aging cream, and
it turns out that the cream is unsuccessful, NATE
will lose RM35,000 with a probability of this
happening to be 0.40.
Example:
◦ product testing, raw materials sampling, market research
studies
OR
YOUR TASK:
Calculate the EVSI for NATE Cosmetics Corp.
and comment on the EVSI value.
RM28,000 Product successful
p = 0.8 RM45,000
RM28,000 Market
7 Product
Favorable result unsuccessful
p = 0.6 4 p = 0.2 -RM40,000
Do not
Market
RM14,800 -RM5,000
2 Product successful
Unfavorable Market p = 0.3 RM45,000
Do test
result, p = 0.4 Product
8
unsuccessful
5 p = 0.7
Do not -RM40,000
1 RM16,000 -RM5,000 Market
-RM5,000
-RM14,500
RM50,000
Market
Product successful
Don’t 6 p = 0.6
do test
3 Do not -RM35,000
Market Product unsuccessful
RM16,000 p = 0.4 With product test
RM0
RM16,000 No product test
From decision tree,
EVwSI =EVMSO + MS Cost
= RM14,800 + RM5,000 = RM19,800
OR
2 Product successful
Unfavorable Market p = 0.3 RM45,000
Do test
result, p = 0.4 Product
8
unsuccessful
5 p = 0.7
Do not -RM40,000
1 Market
-RM5,000
RM50,000
Market
Product successful
Don’t 6 p = 0.6
do test
3 Do not
-RM35,000
Market Product unsuccessful
RM0 p = 0.4
Develop the decision strategy. Consider the
perfect test.
Market
Product successful RM50,000
p = 0.6
Do not
Market
RM0
Market -RM35,000
Product unsuccessful
p = 0.4
RM0
Do not
Market
Market
Product successful RM50,000
p = 0.6
RM50,000 RM0
Do not
Market
RM30,000 EVwPI =
RM30,000
Market -RM35,000
Product unsuccessful
p = 0.4 RM0
RM0
Do not
Market
RM28,000 Product successful
p = 0.8 RM45,000
RM28,000 Market
7 Product
Favorable result unsuccessful
p = 0.6 4 p = 0.2 -RM40,000
Do not
Market
RM14,800 -RM5,000
2 Product successful
Unfavorable Market p = 0.3 RM45,000
Do test
result, p = 0.4 Product
8
unsuccessful
5 p = 0.7
Do not -RM40,000
1 RM16,000 -RM5,000 Market
-RM5,000
-RM14,500
RM50,000
Market
Product successful
Don’t 6 p = 0.6
do test
3 Do not -RM35,000
Market Product unsuccessful No product
RM16,000 p = 0.4 test/No perfect
RM0
RM16,000 information
EVwoPI
EVPI = EVwPI – EVwoPI
= RM30,000 – RM16,000 = RM14,000
YOUR TASK:
SAMPLE EFFICIENCY
EVSI
E= × 100
EVPI
LOW E decision maker might want to look
for other types of information
RM3,800
E= × 100 = 27.14%
RM14,000