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Digital Marketing Course Content: Chapter #1 Advanced Search Engine Optimization (SEO) # Module 1
Digital Marketing Course Content: Chapter #1 Advanced Search Engine Optimization (SEO) # Module 1
www.promozseo.com - info@promozseo.com
CHAPTER #1
-------------------
Advanced Search Engine
Optimization (SEO)
# Module 1
Introduction to SEO
What is SEO.
How Do Search Engines work.
Content updating.
Content creation.
Onpage SEO and Offpage SEO.
Ethical SEO and Unethical SEO (White-hat & Black-hat).
Search Engine Results Page (SERP).
SERP set elements.
# Module 2
Keyword Analysis
# Module 3
Onpage Optimization
Types of Links.
Understanding Onpage SEO factors.
Optimization of page title, Meta description, headers, content and image.
# Module 4
Advanced Onpage SEO
# Module 5
Landing page optimization
# Module 6
Structured Data implementation
# Module 7
Competition Analysis
Types of competition.
Competition analysis tools.
Competition analysis techniques.
Competition data analysis.
Competition analysis decision.
# Module 8
Offpage Link Building
# Module 9
Advanced Inbound Link Building
Backlink metrics.
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# Module 10
Website Speed Optimization
# Module 11
Technical Search Engine Optimization
Cannibalization error.
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# Module 12
Advanced Onsite Technical SEO
# Module 13
Conversion Rate Optimization (CRO)
# Module 14
Ecommerce Search Engine
Optimization
# Module 15
Search Engine Algorithms
# Module 16
Backlink Audit
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Backlink analysis.
Backlink quality parameters.
Backlink analysis data and tools.
Backlink analysis techniques.
Backlink disavow process.
# Module 17
Site Recovery
CHAPTER #2
-------------------
Complete Search Engine Marketing
(SEM)
# Module 18
Introduction to SEM PPC
SEM techniques.
SEM tools.
What is PPC.
# Module 19
SEM Keyword Analysis
# Module 20
AdWords Campaign Creation
Bidding strategy.
Manual CPC.
AdWords optimized CPC.
Standard delivery methods.
Accelerated delivery methods.
# Module 21
Ad Extensions
What is ad extensions.
Types of ad extensions.
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Location ad extension.
Sitelinks ad extension.
Call ad extension.
App ad extension.
Reviews ad extension.
Callouts ad extension.
Structured snippets ad extension.
# Module 22
Advanced Full Feature AdWords
Campaign Settings
Ad extensions optimization.
Ad scheduling techniques.
Ad delivery and ad rotation techniques.
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# Module 23
Types of ads
# Module 24
Ad Groups and Ad Copy
# Module 25
Keyword Selection
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# Module 26
Optimizing Maximum Cost Per Click
# Module 27
Advanced Settings
Ad Group URL.
Tracking Template Custom Parameters.
# Module 28
Google AdWords Display Network
Marketing
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# Module 29
Ad Delivery
# Module 30
Frequency Capping
# Module 31
Additional Settings
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Dynamic ad settings.
Device targeting.
Location targeting.
# Module 32
Targeting Ads
# Module 33
Image Types
Image dimensions.
Image quality optimization.
Copyright free image sources.
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Copyright free image search tools & techniques.
# Module 34
AdWords Reporting and Data Analysis
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CHAPTER #3
-------------------
Modern Social Media Optimization
(SMO)
# Module 35
Introduction to Social Media
Optimization and Management
# Module 36
Facebook Optimization & Account
Management
# Module 37
Google Plus Optimization and Account
Management
# Module 38
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# Module 39
Linkedin Optimization and Account
Management
# Module 40
Pinterest Optimization and Account
Management
CHAPTER #4
-------------------
Social Media Marketing (SMM)
# Module 41
Introduction to Social Media Marketing
What is SMM.
How does SMM work.
What is interest based marketing.
# Module 42
Facebook Ad Campaign
Campaign objective.
Types of campaign objective.
Awareness campaign.
Consideration campaign.
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Conversion campaign.
Brand awareness campaign.
Traffic campaign.
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# Module 43
Facebook Ad Set Audience Targeting
Location targeting.
Location excluding technique and importance.
Age group targeting.
Gender targeting.
Language targeting.
Connections.
# Module 44
Facebook Detailed Targeting
# Module 45
Ad Placements
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Automatic ad placements.
Custom ad placements.
Facebook feed ads.
Instant articles ads.
In-stream video ads.
Right column ads.
Instagram ads.
# Module 46
Device targeting and Category
Exclusion
# Module 47
Device targeting and Category
Exclusion
Budget types.
Daily budget.
Lifetime budget.
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Scheduling ads.
Ad delivery optimization.
Bid amount optimization.
# Module 48
Ad Formats
Carousel ads.
Single image ads.
Single video ads.
Slideshow ads.
Canvas ads.
# Module 49
Facebook Ad Image
# Module 50
Facebook Ad Copy
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# Module 51
Facebook Ad Tracking and Reporting
Facebook ad pixel.
Ad pixel integration and tracking.
Data analysis and ad optimization.
Facebook insights.
CHAPTER #5
-------------------
Local Optimization
# Module 52
Google My Business Tool
CHAPTER #6
-------------------
Web Analytics
# Module 53
Google Webmaster tool or Google
Search Console
# Module 54
Google Analytics
CHAPTER #7
-------------------
Content Marketing
# Module 55
Content Marketing
CHAPTER #8
-------------------
Personal and Business Blogging
# Module 56
Digital Marketing and Blogging
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Blogging platforms.
WordPress blog content optimization.
Blogging calendar.
Blog promotion tools.
Blog aggregating sites.
CHAPTER #9
-------------------
Influencer Marketing
# Module 57
Influencer Marketing
Marketing outreach.
Skyscraper Technique.
Measuring reach of an influencer.
Influencer marketing tools.
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Influencer marketing rules and best practises.
CHAPTER #10
-------------------
Email Marketing
# Module 58
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Email Marketing
CHAPTER #11
-------------------
Affiliate Marketing
# Module 59
Affiliate Marketing
CHAPTER #12
-------------------
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CHAPTER #13
-------------------
Machine Learning, Artificial
Intelligence and Marketing
Automation
# Module 61
Machine Learning, AI and Marketing
Automation
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CHAPTER #14
-------------------
Digital Marketing Tools
# Module 62
Digital Marketing Tools
CHAPTER #15
-------------------
Digital Marketing Audits
# Module 63
Marketing and Website Audit
Types of audits.
Marketing audit tools.
Marketing audit template and reports.
CHAPTER #16
-------------------
Digital Marketing ROI
# Module 64
Digital Marketing Return on Investment
(ROI)
CHAPTER #17
-------------------
Digital Marketing Reports
# Module 65
Digital Marketing Reporting