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  • Task Schedule - Press M+A Expoorganiser: Task Deadline Completed Responsible Hint

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    The document outlines a press task schedule for an expo with over 30 individual tasks ranging from 6-12 months prior to 1 week prior to the event. It includes defining press contacts, compiling press lists, planning press conferences, sending press releases, arranging translations, photos, press kits, invitations, and follow ups. The goal is to inform the trade press and media about the expo in a timely manner through various communications using clipped, precise information without promotional content.

    Original Description:

    scheduling

    Original Title

    Task Schedule Press

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    The document outlines a press task schedule for an expo with over 30 individual tasks ranging from 6-12 months prior to 1 week prior to the event. It includes defining press contacts, compiling press lists, planning press conferences, sending press releases, arranging translations, photos, press kits, invitations, and follow ups. The goal is to inform the trade press and media about the expo in a timely manner through various communications using clipped, precise information without promotional content.

    Copyright:

    © All Rights Reserved
    Download as XLS, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xls, pdf, or txt
    2 views3 pages

    Task Schedule - Press M+A Expoorganiser: Task Deadline Completed Responsible Hint

    Uploaded by

    MLastTry
    The document outlines a press task schedule for an expo with over 30 individual tasks ranging from 6-12 months prior to 1 week prior to the event. It includes defining press contacts, compiling press lists, planning press conferences, sending press releases, arranging translations, photos, press kits, invitations, and follow ups. The goal is to inform the trade press and media about the expo in a timely manner through various communications using clipped, precise information without promotional content.

    Copyright:

    © All Rights Reserved
    Download as XLS, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xls, pdf, or txt
    of 3

    www.expodatabase.

    com

    Task schedule - press m+a ExpoOrganiser

    Task Deadline Completed Responsible Hint


    define press contact
    recommended: 6 to 12 months prior show
    person on-site
    check/compile press
    recommended: 6 to 12 months prior show
    distribution list

    plan press conference recommended: 6 months prior show

    send press releases to recommended: 3 months prior show


    trade press clipped and precise information, no promotion

    inform organiser about


    press conference and recommended: 3 months prior show
    name of press officer

    book press compartments


    recommended: 2 to 3 months prior show
    by organiser
    recommended: 2 to 3 months prior show
    compile novelties report novelties only

    define press kit content recommended: 2 to 3 months prior show

    arrange translation of press


    recommended: 2 to 3 months prior show
    releases

    arrange photos/pictures for recommended: 2 to 3 months prior show


    the press printable photos (minimum size 13x18 cm)

    send press releases to


    recommended: 4 to 6 weeks prior show
    daily press

    press invitation mailing recommended: 4 weeks prior show

    check all documents (press


    recommended: 2 weeks prior show
    kit etc.)

    follow up (press invitation) recommended: 2 weeks prior show

    inform organiser about


    optical attractions at your
    recommended: 2 weeks prior show
    booth interesting for the
    pre-show press photo tour
    2nd follow up (press
    recommended: 1 week prior show
    invitation)
    inform organiser about
    expected VIPs and special recommended: 1 week prior show
    events at your booth
    book organiser's press
    service
    press material only, no promotional brochures
    supply press compartments or photos

    Follow up
    www.expodatabase.com

    Task schedule - press m+a ExpoOrganiser

    monitoring media coverage e. g. via a press clipping service

    send information package


    press kits incl. photos of the booth (empty
    to all "no show" press and busy) as well as tradeshow report
    representatives
    send final tradeshow report
    to press
    thank you mailing to all
    press representatives

    Bemerkung
    www.expodatabase.com

    Task schedule - press m+a ExpoOrganiser

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