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  • Focus Group Merca

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    Josue Acabal Rodas
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    The document summarizes the results of a focus group held to analyze the profitability of a new stress-relieving soap product for the market. Most participants believed the stress-relieving soap could be profitable. They preferred the soap be packaged in plastic or nylon and sold in pharmacies or supermarkets. Participants considered the product's quality to be good or excellent. The soap's aroma, price, packaging, and advertising were cited as potential attractions.

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    Merca2

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    The document summarizes the results of a focus group held to analyze the profitability of a new stress-relieving soap product for the market. Most participants believed the stress-relieving soap could be profitable. They preferred the soap be packaged in plastic or nylon and sold in pharmacies or supermarkets. Participants considered the product's quality to be good or excellent. The soap's aroma, price, packaging, and advertising were cited as potential attractions.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    6 views2 pages

    Focus Group Merca

    Uploaded by

    Josue Acabal Rodas
    The document summarizes the results of a focus group held to analyze the profitability of a new stress-relieving soap product for the market. Most participants believed the stress-relieving soap could be profitable. They preferred the soap be packaged in plastic or nylon and sold in pharmacies or supermarkets. Participants considered the product's quality to be good or excellent. The soap's aroma, price, packaging, and advertising were cited as potential attractions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    FOCUS GROUP

    Análisis de un nuevo Producto para ver qué tan rentable puede ser en el mercado.

    Fecha: __________________________________________________________________________
    Lugar: ___________________________________________________________________________
    Actividad: ________________________________________________________________________
    Tema: ___________________________________________________________________________
    Nombre del moderador: ____________________________________________________________
    Participantes: ____________________________________________________________________
    ___________________________________________________________________
    ___________________________________________________________________
    ___________________________________________________________________
    ___________________________________________________________________

    Preguntas

    1. ¿Cree que el jabón anti estrés puede ser muy rentable en el mercado?
    Sí ______ No__________

    2. ¿Cómo le gustaría que fuera el empaque del jabón anti estrés?


    En caja ___
    Nylon ___
    Plástico ___

    3. ¿Dónde le gustaría comprar el jabón anti estrés?


    Farmacia ___
    Supermercado ___
    Tienda de Barrio ___

    4. ¿Cómo considera la calidad de nuestro producto?


    Excelente ___
    Bueno ___
    Regular ___
    Malo ___

    5. ¿Qué cree usted que le puede atraer de nuestro producto?


    Aroma ___
    Precio ___
    Empaque ___
    Publicidad ___

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