serro1e "Wal-Mart's New Tack: Show Em the Payoff ‘Wal-Mart's New Tack: Show ‘Em the Payoff Aironet By Yue se lS Ron ‘Monch Smet ‘Wa Mart is shelving "Always Law Pcs” slop ter 19 years and ncn an avetsng cpg hat ays p iil pene over oils pracsty ‘The new ma ~ "Saye Money Lie Bete will show’ up as everyting om soe recis plc bogs Acunpunyeg 3second TV spots were ccae bythe Maria Azeey, ‘Stphen Quinn, WaMan’ chief muhesing of sid he campaign ame st personalizing the cue ow pies. nthe wo Kiko as for exampe the copany/s ame $line! for sene of vacant amie od fer anon bonding whe browsing loca. Te comes cena hat shopping Wal Ma ses Elie an ater of S200 year, making sch qperences possible People knw they can save money by shopping al Wal-Mart” Quin si, “The emotional connection... What tos savings alowed then: do 8 a aly ‘Wal-Mart as been searching for ways o epson ise to comb slowing sles grow ais sores sate he ations seg had fog been o open in sl towns and sbarbs ‘uch kes beadgures of Beatie Ack Bu Wik ean 3.300 US. stores ada oughly 127 alin sbopper each Wee, i ass cto om 1 gO ‘Mar ow tying t permet mareafsent asomers ts «dination fr more han let pape and nun degen. third mis sabres rch as RAB gi up Destiny's Cl and cou eroner Gath Books oa Hai capa two Yous go Tran asia Vogue magazio forts ore home lob le, MebOT. A Butte epsimeat bakfid afer anu iration with an cdgy New York advertising gsny. wish he company dropped fave ofthe Main Ageney and its sa-ofsbe-ath seri Marin cet the cain wk Meds Ves, Claas, be W Grup apd Lopes Negrete “Marin isthe ageney shind Gris sess an longstanding comeon ine: "Fen minutes cold save yo 1S percent mre on cr insane." In Wa Mar css, the ageney Inthe oo tnd by the cponc research fe Cal ait a found the eae low prices saved cates $24 bles at eer $2500 pr bowed ‘The agency crag the two kckoF ads round tat pmb. ach nds wt ee hogan an a guest, "Wal-Mart sas the averge fil S200 pe ear, What wl you wth our anings In one commer man an hie on dive = ued. The on spot = spot re ar Theft tos him a eho check it ot. Ashe on rine hie ings scot Aetoed, ev waive ‘theo, elsif fay eve Wal-Mart parking lt i hi inva a isthe aad fora vacation, They stay st tiny olel-The kids jrpom he bd. They wn i poo, cat ice ca abd license Beach Thea the wa sora beaded Jon the hgh, asin uberenh 2 ign pong toward Ondo, Coe wine promis thai backed up by amumber thas prety impressive ‘Bt beandng constant Rob Fane! aid Wal-Mart should move sway fom i fcus o rice. Most oft casemer sil shop here cae hey have wo ei, Wal Mt hou {ive them aoter reson o walk tough he doe ‘What they've ely dae ain oeaangng deck ison the Titan" Franke id. "This it ante comport stroke Ua completly otf ouch with what Wal-Mart sboppee ect se fel dbo mm WAL Man nad stay las year by the Economie Pole astute, enuapatisa tisk ak, qustoned the metodaiogy ofthe stay by Global sigh, coeduted is 200 at Wal Mars ‘suet Il eportdthat he eta saved consumes $25 ilo th ya, $2,350 por oul, hop slowed powth wags, WalMart cen spe at are fe se JoBsina community wen a Wal Mar soe opens “What wos teling peopl is hath it hing ht hey dol year wt Wal-Mart ~ th as ty by, he ppl lhe things they buy ~ tht uta up osmething” a http:twaew.aashingtonpost comwp-dynicontentartcle!2007/09/12/AR2007091202613_pt.himl mn