This document contains questions for assignments across 10 courses related to specialization in retail management for an MBA program. The courses cover topics such as group dynamics, retail marketing management, product and brand management, purchasing and store keeping, logistics management, retail sales techniques and promotion, and direct and network marketing. For each course, 5 questions are provided that students must answer as part of their compulsory assignments.
This document contains questions for assignments across 10 courses related to specialization in retail management for an MBA program. The courses cover topics such as group dynamics, retail marketing management, product and brand management, purchasing and store keeping, logistics management, retail sales techniques and promotion, and direct and network marketing. For each course, 5 questions are provided that students must answer as part of their compulsory assignments.
This document contains questions for assignments across 10 courses related to specialization in retail management for an MBA program. The courses cover topics such as group dynamics, retail marketing management, product and brand management, purchasing and store keeping, logistics management, retail sales techniques and promotion, and direct and network marketing. For each course, 5 questions are provided that students must answer as part of their compulsory assignments.
This document contains questions for assignments across 10 courses related to specialization in retail management for an MBA program. The courses cover topics such as group dynamics, retail marketing management, product and brand management, purchasing and store keeping, logistics management, retail sales techniques and promotion, and direct and network marketing. For each course, 5 questions are provided that students must answer as part of their compulsory assignments.
Q-1. Describe the Characteristics of a Group? Q-2. What is group cohesiveness? Q-3. What is classical approach of group cohesiveness? Q-4. Discuss about various Stages of Team Development. Q-5. Describe Expectancy Theory of Motivation. What is the role of Behavior modification in job performance?
MBA 537 (RETAIL MARKETING MANAGEMENT)
Q-1. Discuss the salient characteristics features of retailing. Q-2. What are the key issues facing the Indian retailers? Q-3. Discuss the different types of stores layout and explain where it is suitable. Q-4. Elucidate the strategies available to the retailer to manage service quality. Q-5. Explain the role of supply chain and logistics in enhancing the customer satisfaction.
MBA 538 (PRODUCT AND BRAND MANAGEMENT)
Q-1. Discuss how sales forecasting is helpful for new or old business. Q-2. What is product life cycle? What are its characteristics? Q-3. What is Brand Extensions? Discuss Brand Extension is important. Q-4. What are brand extensions? Discuss Brand Extension is important. Q-5. What is brand positioning? How are particular brands positioned in the Indian market?
MBA 539 (PURCHASING AND STORE KEEPING)
Q-1 Define storekeeping. What are the objectives of storekeeping? Q-2. What are Consequences of Poor Storekeeping? Q-3. What are the functions involve in purchasing? Q-4. What are the advantage and disadvantage of Centralization of purchasing? Q-5. What is Purchasing and Manufacturing collaboration?
MBA 540 (LOGISTIC MANAGEMENT)
Q-1. Discuss about the marketing perspective of logistic management? Q-2. Explain the process of measuring service quality in logistic. Q-3. Explain what is meant by the term value in a supply chain? Q-4. What are the Advantages and Disadvantages of Partnerships? Q-5. What should be the characteristics of supply chain manager of the future?
MBA 541 (RETAIL SALES TECHNIQUES & PROMOTION)
Q-1. Describe the process of measuring effectiveness of advertising. Q-2. What are the marketing objectives of FMCG firms? Q-3. What are the major elements of promotion mix? Q-4. Explain the meaning and importance of Customer relationship management (CRM)? Q-5. Explain the different tools of price promotions
MBA 542 (DIRECT AND NETWORK MARKETING)
Q-1. Discuss the scope of direct marketing business? Q-2. Discuss about causes of development in direct and digital marketing? Q-3. Discuss in detail the six market models of network marketing. Q-4. Describe the process of Measuring and Managing customer Satisfaction. Q-5. Discuss about the importance of Data Protection and Privacy.