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Feasibility Study Shirt Printing
Feasibility Study Shirt Printing
Paint-TEE
Feasibility Study for T-Shirt Printing
Far Eastern University
Institute of Accounts Business and Finance
2
Introduction
Nowadays, printed shirt are almost seen everywhere: school uniforms with
the school logos printed on it, advertisements printed on shirts, title of an event,
different cartoon characters, quotable phrases and lot more things printed on
printed designs, screen printing process, heat transferred images, and painting
the shirt itself. In these modern days, things are done in faster ways; that is why
computers play varieties of role. Computer printed designs are among the most
common in the market today. One can have his own picture printed in a shirt in
just an hour or he can even personalize a design that he likes to be printed in his
This computer printed shirt is the focus of this feasibility study. We come
addition to computer printed shirts, we also come up with the idea having painted
designs as an art design exclusive for each company. Images add art to the
printed shirts. It livens up the clothing and gives more attraction to those who see
it.
targeting this opportunity for us to give them a uniquely designed t-shirts that will
our exceptional own painted design for some call centers who conduct events
High presence of human labor in Silang, Cavite for production made our
business’s goals possible. It will in fact benefit the Municipality of Silang because
production energy will come from the municipality itself and the municipality
might be known in the future for producing exceptional computer printed shirts
Mission
supplier of computer printed shirts using high quality materials with extra benefits
to the consumers.
Vision
Live and let live company foresees itself as the number one manufacturer
Objectives
To build a good rapport with the consumers and to the people of Silang.
To maintain a good working relationship with all our employees and also to the
suppliers.
To be the favored cooperative company of the Far Eastern University and call
Our company’s objective is to be the leading supplier of the printed shirts for the
next 5 years in Far Eastern University to be used on the General Assembly of the
students of Institute of Accounts, Business and Finance, and also for some call
that will be loved by the Filipinos and eventually we can export our products to
other countries.
To be able to penetrate in the market for a long run, and to defy upcoming
competitors.
SPECIFIC OBJECTIVES
Marketing Aspect
To ensure that the product will be promoted in a very good way in which it can
To guarantee that the chosen promotional campaigns will not only benefit the
company but also the customers that will purchase the product.
Management Aspect
To focused on the employees, their jobs, benefits and salaries, and to their tasks
Technical Aspect
To discuss the benefits of all the stakeholders involved in the operation of the
business.
Financial Aspect
To be able to figure out on how the business deals with the trend of demand and
GENERIC STRATEGY
The strategy that the group will be using is the Cost Leadership Strategy.
The firm sells its product either at average industry price or below average
industry price to gain market share and be affordable to lower class. On the
event of intense competition, our company can produce more inexpensive and
excellent quality printed t-shirts that will remain profitable for a longer period of
time.
since people started twisting and weaving fibers together to make the first
fabrics. Techniques that were used to decorate the body began to be applied to
the earliest fabrics that were developed. Two basic methods emerged: coloring
(directly applying an image with color to the fabric) and patterning (painting or
blocks have been discovered that date back to around 3000 BC! By 327 BC
when Alexander the Great invaded India, colorfully printed and painted fabrics
patterned Indian fabrics were traded throughout Asia, Egypt and Greece. In the
second century AD they made their way to Europe and Africa. At the same time
in China, beautiful block printing on fabric was taking place. The Chinese
introduced resist and stencil techniques to Japan. The Japanese developed this
art into beautiful forms of patterning on fabric. In Peru there have also been
found some very early examples (around 200 BC) of resist techniques. Similar
techniques were developing into unique forms in these different parts of the world
and have evolved into what we know today as batik, tie-dye and shibori.
Cooperative Logo
producer of painted designed shirt in the future and to replace the usual printed
shirts.
We start our business with “Paint-TEE”, painted designed shirts that will
of production and high quality end product differs. The designs are personally
made and manually transferred to the shirt resulting to excellent classy products
Production Concept
University, some call centers in the country. We plan to create the products not
for retail purposes but as a wholesale supply catering to the needs of the
smaller community occasions such as “Barangay Liga” for the athletes’ uniform.
Computer printed designs though are more modern and has more quality with
Our business oriented and hip designs are popular especially with the
teenagers, students and the young. We come up with this product believing that
we can supply the needs of consumers to have more modernized and likeable
Although we are new in this kind of business, we still can promise the best
outcome and produce very good quality painted designed computer printed shirts
that can be used in events, organizational uniforms, school uniforms and other
more occasions.
The price will be based on the cost used to create the product. Our
painted shirts will surely compete in the market in terms of pricing but we are
Capitalization
province in the south of Metro Manila, but has much yet to be developed. It is
General Mariano Alvarez (GMA) bound it on the south and on the west by
Amadeo. With the continuous expansion of Metro Manila, the municipality is now
included in the Manila built area which spans southward toward Lipa City.
According to the National Statistics Office Census 2007, Silang has a total
side of Silang. Bulihan is 20 minutes drive away from Carmona Exit of South
Luzon Expressway via Aguinaldo Highway and 20 minutes drive away from
Silang Town Proper via Maguyam. Bulihan is the most populated barangay in the
whole of Silang Municipality. Its population based on the 2007 NSO Census is
19,192.
Telephone 2 Php SM
500.00 Appliance 1,000.00
Center
Office Supplies
Cleaning Equipments
Production Flowchart
Production Process
1. Creating the Design. This is the first step in producing the painted shirt.
The design must first be done and drafted for the next step to continue. In
this step, the consumers must agree with the design being suggested or
enumerated.
3. Printing the Shirt Design. This is the main step of this process; this is
4. Drying. Drying is very important in this process because once the painted
design is not dry, it might be ruined and the shirt will not be used at all.
5. Checking of Shirts. This step is done to ensure that all the painted shirts
6. Packaging. This is the last step of the production process where in the
finished painted shirts are placed in a cloth bag as it packaging. After this,
Production
The process of production was practiced very well and perfected to have a
product with a high standard and quality that will be best suited for its consumers.
on how the process of production goes as well as the proper use of facilities and
equipments.
Materials come from reliable sources with their own safety measures to have a
The business also sees to it that there are enough materials so as not to delay
Packaging
Quality Control
Our business ensures the quality and unique prints of the shirts to meet the
worth to be paid for, we set our guidelines and policies for the workers to follow in
Map of Location
Introduction
strategies that will be used for the improvement of its employees. This can be
done through proper hiring and training of workers. Every employees or workers
trained properly even before the business starts. There will be a designated work
and section for each of them in a period of time. A shuffle of assigned tasks is
expected for the employees’ versatility and for them to be very much
knowledgeable about their jobs. A supervisor will look after the employees and
see to it that they meet the standards of the business. When the business has
plans to have such occasion as a form of incentive for the personnel. Occasions
such as Christmas party will also be held to create lighter atmosphere in the
business. This will also help in closer bond and build positive relationship
Organizational Chart
Type of Organization
end, making equitable contributions to the capital required and accepting a fair
share of risks and benefits of the undertaking in accordance with the universally
2. Democratic control
4. Cooperative education
Manpower Requirement
business.
o Must plan out various developments for maximum profitability of the business.
o Must render wise decisions for the changes and improvement s of the business
operation.
o Must assure to every customer that they can produce quality products they
needed.
following matters:
o Attending training for the business development, particularly when the General
o Must see to it that the company is complying with the BIR(Bureau of Internal
o Must see to it that each sections of the business are doing good.
the original design from the business or personalized design from the customers.
He is responsible for the designs. He makes the designs of the shirts for
each company.
They are the ones responsible for transferring the designs to the
computer, printing the shirt, drying, and packaging of the products. They deal
with the whole process of producing the best paint designed computer printed
shirts.
the area. They make sure that everyday after work, the whole place is clean.
They also stay in the business location guard the place at night.
The driver is responsible for transferring the employees from the business
location to the customer. He also accompanies the delivery boy and the
we will post first the job vacancies for the public to be inform. Major procedures
are as follows:
The company will scan the entire resume passed by all the aspiring workers. This
will help the company to select applicants according to their background and
Preliminary Interview- in this process, the company will call all the
applicants they think fit to the job vacancies. They will check all the information
Mental Test- this will help the company to know if the following applicants
is literate and in good condition. And it will give them idea on how they will handle
selecting workers because this will give assurance to the company that the
company will do a final interview to the applicants who passed the first
processes. This will assure the applicants that they are in process and under
medical to test their physical fitness and medical condition. This will give
assurance to the company that the applicant are in good health and not medically
ill.
Applicants who will fail in any if the steps in the process in recruiting and
selecting workers will be rejected. On the other hand, after passing all the steps
in recruiting and selecting workers, the company will hire the applicants made it
programs to be able to enhance their knowledge and skills, and also to know
their rights in terms of their benefits and compensation. We will also conduct
employee orientation for them to know their duties, responsibilities, and the rules
Training will also be required for them to perform their jobs and
responsibilities as well. It is also for them to know the proper usage of the
different machineries and equipments that they will be using. A program will be
conducted before they will start working, and after 5 months for the workers to
Social Security System (SSS), Philhealth, such benefits will be grated to all the
The salary will be given every 15th and 30th day of the month.
Additional incentives like bonuses (Christmas) will also be given as part of their
incentives.
Employees that will work during paid holidays like New Years Day, All Souls Day,
Survivor benefits if in case the employee die, will be given to the spouse and
children.
The company will also support the hospitalization, health care of the employees.
employees in which the supervisor evaluates their performance; the result of the
evaluation will be given to the employees indicating the level of their performance
areas of improvement. This evaluate will be the basis for the increase of their
1. A manager and employee shall hold formal appraisal meetings at least twice a
developments
incident specific situation, task, action and result negative and positive.
General Policies
The business does not require any uniform. Casual clothing can be worn
presentable.
expected that this privilege will not be abused and not practiced during working
Logging In
Overtime
Overtime of workers will be noted if necessary and if there are rush works
to be done.
Tardiness
daily salary.
Absences
Employees must immediately inform their superiors in case they will not
Three (3) consecutive absences with failure to give notice to the superiors
dismissal.
The following are rules are prohibited in side the business premises:
7. Leaving the working premises during working hours without a valid reason
10. Tardiness.
The operation of business starts at 8:30 AM and ends at 4:30 PM, Monday to
Saturday. There is a one hour lunch break and 20 minutes resting time.
WORKING SCHEDULE
Mon Tue Wed Thu Fri Sat Sun
Employees
General Manager 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs Non Working Day
Assistant Manager 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs Non Working Day
Production Supervisor 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs Non Working Day
Sales Supervisor 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs Non Working Day
Office Supervisor 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs Non Working Day
Artist 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs Non Working Day
Production Workers 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs Non Working Day
Maintenance 24 Hrs 24 Hrs 24 Hrs 24 Hrs 24 Hrs 24 Hrs 24 Hrs
Sales Representative 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs Non Working Day
Delivery Boy 8 Hrs Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs Non Working Day
Driver 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs Non Working Day
Accountant 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs Non Working Day Non Working Day
Clerk 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs Non Working Day Non Working Day
Production
Distribution of Finish Product
Far Eastern University
Institute of Accounts Business and Finance
53
June
2009
2009
July
August
2009
September
2009
October
2009
November
2009
December
2009
The range of the said period is appointed for the research done by our
team to be able to produce a product that will be the market or will be the
potential best buy to the consumers. The research includes if it will be feasible to
Time Allocated: 2nd Week of November 2008 – 2nd Week of March 2009
this capital without obliging us to bring out a big amount of money all at once, our
team decided to contribute Php 100.00 twice a week in five months. We also
obliged each member to pay for the violations such as meeting absences and
late arrivals to add in the sum of the contribution. With this, our team will come up
exact location will be rented out and will be based on matters like the price,
After finishing the gathering of permits and legal requirements, setting the
location of the business will be done. Since the place will only be rented out,
office area and production area, constructions of artificial room divisions, and
Since the business is just starting and not yet big, only few employees are
needed. The recruitment and hiring process will only consume 2 weeks of the
Following the setting of the location along with the recruitment and hiring
enough to fill the business place with the necessary supplies, furniture,
After all the preparations for the business place and hiring of employees,
we will develop the employees ‘ skills by training them for the accuracy of their
works.
Promotional Actvities
Cooperative Members
(046)8901128 Cavite
(046)8901156
Age: 42
Gender: Male
Silang, Cavite
(046)8902065
To help increase the employment because the high school graduates can apply
Managerial and higher position applicants can apply as long as they are
competent enough for the position and meet the requirements regardless of what school
they graduated.
Employment Generation
Poverty is one of the major problems that our country faces today. One cause of
poverty is the growing numbers of unemployed Filipinos. The support of the government
is not enough to lessen the issue of unemployment. The Paint-TEE products will help
lessen this problem by providing job opportunities to the people, most especially to the
We are going to recruit, employ and train employees for them to perform the jobs
needed. We are looking forward to help the municipality of Silang, and the government
Our company also aims to give emphasis on how our workers will attain new
skills through trainings that they can relate to their independent living, their preparation
Environmental Considerations
Global warming is one of main issues on our environment today. Most of the
pollution came from industries, factories and corporations that use machineries and
equipments. Live and Let Live Cooperative will assure that the production of our shirts
will not damage or harm the environment. The equipments are environmental friendly
wherein they are used manually, excess paints will not be disposed, instead it will be
The company makes sure that our garbage’s and other wastes are properly
All the activities that the company will perform are not just about quality check but
also for environmental reasons. We aim to develop and produce product which do not
communities. We are much more focusing on the quality and safety of the product we
produce rather than its quantity. The major goal of our company is to achieve a good
MARKETING ANALYSIS
There are certain factors affecting the market that may or may not be difficult to
quantity and/or predict. The demand may be significantly affected by population growth.,
products, and such marketing tools as advertising, promotions, credit policy, etc. supply
technology, etc. The prices may be affected by production costs, price controls,
inflations, etc.
the industry and gauge their respective Draw up a marketing plan that identifies the
target market, the selling price, the design of the product, the distribution network, the
sand the advertising and promotions program. The important components of the
marketing program may best be summarized by the four P’s: product, price, place, and
promotions. The firm must design the marketing organization which will implement the
Market Demographic
Our study focused on satisfying the needs of our dear consumers, the students,
employees, and local citizens and also serve as an instrument to their consciousness
on how to save money for clothing and also the uniqueness, quality and comfortability.
We all know that most of them wanted to have a nice and proper kinds of clothes by
buying and using the different trends for “GIMIK’ purposes. Most of the employees,
students and especially call center agents they would prefer using company shirt/org
shirts because it is much less cheaper rather than using much more expensive cloths
that can be more useful in other occasion and it also helps them to be easily recognized
POSITIONING STRATEGY
Compare to other printed shirts our product is unique because our design are in
a form of hand painting. We position our product as the primary manufacturer of shirts
COMPETITOR’S PROFILE
The country has many leading shirt printing companies in the marketing field
existing today. There is the Sorbetes Company which produces the tie-dye clothing,
Dave Company who produces the funny shirts, MailBoxTees that produces super stylish
tees with color combination that rocks, and Universidad that produces athletic printed
shirts.
Industry Analysis
PRODUCT Emerge of
Price
affordable price Price of production
Materials
Limited
School, Call Limited
PLACE distribution Virgin Marke
Center Distribution
Acceptability
Frugal budget
Use internet Use cost
for promotion Limited
PROMOTION promotion through effective direct
Effectiveness Budget
websites market
of Promotion
SWOT ANALYSIS
People who
Provenly Change in Awareness of
PEOPLE perceived that Shirts
Beneficial Fashion Consumers
are all the same
Far Eastern University
Institute of Accounts Business and Finance
Affordable
You can enjoy our product through its benefits and can be bought at a very low price
Environmental Friendly
Live and Let Live company’s production packaging process means no harm for the
are using cloth bags for our packaging that can be use over and over, for us to serve as
Beneficial
The 10% of the income from Paint-TEE shirts that will be bought by the companies will
be given to their chosen charity institutions. At same time, it will help the manpower of
Silang, Cavite.
An Innovative product
Graffi-TEE shirts have hand painted designs with glow in the dark prints that suits to the
MARKET STRATEGY
I. PRODUCT
PRODUCT DESCRIPTION
As Live and Let Live enters the market, nobody knows what will be the outcome, and
everything may possibly happen. But one thing is for sure, the Live and let Live Company will
be one of the leading company that will manufacture a high-quality shirt that will soon be
environmental care
Packaging is one of the most important factors in the marketing field of production,
because it covers what is inside, meaning the first impression from outside may reflect also
from the inside. And it is very important that we must consider our customer’s here because,
II. PRICING
PRICING STRATEGY
Let and Let Live Corporation placed Graffi-TEE shirts at a price range which is cost
effective and considering wholesaler as our major target market. The average price of a shirt is
Php160.00, this is more affordable than expected though it has many benefits, and price will
PIECE
Sorbetes Php180.00
Unibersidad Php210.00
Dave Php175.00
MailBox Php180.00
DIRECT COMPETITORS
III. PLACE
DISTRIBUTION STRATEGY
Live and Let Live Company will distribute the product, Graffi-TEE, in its distribution
channel, to control and monitor the circulation of our product we will distribute according to our
target market, (small Companies in Silang, call centers, FEU organizations) then it will go to
our consumers.
CHANNEL OF DISTRIBUTION
GRAFFI-TEE
SCHOOL
(FEU
IABFORGANIZA
TION) CALL
CENTERS
C O N S U M E R S
IV. PROMOTION
a. PROMOTION STRATEGY
The main objective of the business is to promote a new substitute for the expensive
shirts in the market. To encourage the target market to purchase and use our very own Graffi-
TEE shirts.
To achieve this objective, we decided to have the call centers, company and FEU
organizations as our main target market for 6 months, in these months, we were going to focus
on our captured market to give them sympathy and became our loyal customer, we will give
the 10% of the profit from the Graffi-TEE t-shirts that they will purchase from us to their chosen
charity institutions. And also, in every bulk orders, we will offer them each t-shirt Php150.00
only.
b. SALES PLAN
market benefits
product
TOTAL :
Php 17,000.00
c. ADVERTISING PLAN
customer Schools
It is important that for the objectives of this marketing plan to be realized, a constant
monitoring of the plan will be done. Weekly meetings will be conducted to ensure that the plan
is properly communicated to all personnel, implemented to the fullest and sales targets and
budgets realized. A quarterly marketing briefing will be done to determine the profitability of
each project. The management will ensure that sales targets are achieved on a monthly basis.
At the end of the year, an evaluation of the plan will be done to determine areas for
improvement.
Survey Questionnaire
Dear Respondents;
We, the students of Far Eastern University, are presently conducting a feasibility study of a shirt printing
business. Our company is named Live and Let Live Company. We are respectfully requesting for your answers
in the following items below to facilitate us to gather the necessary information we needed for our research.
Direction: Kindly put a check () on the blanks provided after each questions or pecify your answers if
necessary.
1. What month of the year do you usually order 4. Who are your printed shirts suppliers?
printed shirts? __ Sorbetes __Dave
____________________________________ __ Universidad __
__ others, please specify _______________
For what reason/occasion?
____________________________________ 5. How much do you usually pay per printed
shirt in your supplier?
2. How many printed shirts do you usually __ P 100.00-150.00
order? __ P 201.00-250.00
___ 100-200 ___ 501-600 __ P 151.00-200.00
___ 201-300 ___ 601-700 __ P 251.00-300.00
___ 301-400 ___ 701-800 __ Others, please specify ____________
___ 401-500 ___ Others, Please specify
_____________________ 6. Are you willing to pay us 50% down payment
and 50% cash on delivery?
__ Yes __ No
3. What are your shirt color preferences?
7. (Refer to #6) If No, what mode of payment do
__ Blue __ White
you want to use?
__ Red __ Yellow
__ COD
__ Green __ Others, please specify
__ 30 Days
_________________
__ 15 Days
__ others, please specify
_________________________________