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Bachelor of Business Administration, or BBA, is a three-year fulltime course that is designed to give rise to future
professionals, rather than mere µdegree holders¶. This course keeps in mind the needs of the industry where the
students would ultimately find employment, and, therefore, has a completely different approach to learning.

The 

 

 () is a bachelor's degree in business studies. In most universities,
the degree is conferred upon a student after four years of full-time study (120 credit hours) in one or more areas
of business concentrations. The BBA program usually includes general business courses and advanced courses for
specific concentrations.

Scope of BBA
The BBA program aims at developing a student's intellectual ability, executive personality and managerial skills
through an appropriate blending of business and general education. The program assists the student in
understanding and developing the unique leadership qualities required for successfully managing business
functions, an organizational unit or an enterprise. The specific objectives of the program are to:

- produce up-to-date, assertive and effective executives for business and other organizations, and

- prepare students for higher studies in business at home and abroad.

While this course provides an overview of business management in a nutshell, it doesn't offer much scope by itself,
unless you follow it up with a good MBA. After which you will start off as an executive or assistant manager in any
of the business organisations, manufacturing companies, export or trading houses, financial concerns, banks,
NGOs, PSUs or multinational corporations. In the private sector, promotions are essentially based on your
efficiency and enterprise, while in the public sector, seniority is the determining factor. Needless to say, the kind of
job you will get and the salary you will be offered will to a large extent depend on the reputation of the B-school
you graduate from.

The BBA program prepares students for executive career in business and other organizations. The BBA degree is
many a times referred to as the golden passport, since it gives its holder an edge in the job market by opening
more doors of opportunity. The degree helps the graduate to fulfill potential for high earnings, increased
responsibility, and greater personal development. The present decade has been labelled as the era of business,
business administration and business graduates.

The BBA program serves the needs of the bright young persons who have completed twelve years of education in
high school and college and are looking for a career education in business or profession. They come from varied
educational backgrounds-arts, science, commerce, engineering etc. and from different educational system like
HSC, Senior Cambridge, Professional Diploma, etc. These students have excellent academic record, high potential
for success and strong motivation for achievement. They are a selected few out of many
candidates carefully screened through a selection process


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BBA goes beyond bookish knowledge. Instead, it sharpensyour managerial
skills through presentations, case studies, industry visits, guest lectures by professionals, etc. that help
you deal with real-life situations better.



 



 
There are quite a few reputed BBA colleges in Delhi & NCR with a
total intake of around 1500 seats. You can even apply to Symbiosis (Pune). Passing out from one of
these institutes will create a foundation for pursuing a PG program ² an MBA.


  

Almost 70% of the subjects taught in the BBA course, be it areas of
management like marketing, finance, systems or human resource management, is similar to that in the
MBA program. Theoretical concepts learnt in the classroom are supported by practical experience in the
form of projects, presentations, industrial visits and summer placements, thereby making the course a
complete learning experience.
 









  
The limited number of seats in the BBA
collegesmeansthatonly the best students get selected. They are then trained by some of the finest
faculty members. Add to this, the guest lectures delivered by industry experts, and you know that BBA
graduates have a definite edge over others.

Program content

BBA programs expose students to a variety of "core subjects", and, as

above, allow students to specialize in a specific academic area;
compare MBA Program content.
The core usually comprises: accounting, business
law and ethics, economics, finance, management information
systems, marketing,operations management, organizational behavior and
management, operations research, and strategic management.
The Bachelor of Business Administration program allows students to
specialize in a specific academic area including:
ü Accounting
ü *ntrepreneurship
ü Ainance
ü Management
ü Management information systems
ü Marketing
ü Supply chain management



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The obvious choice after BBA is opting for postgraduation ² an MBA. Having a prior knowledge of different aspects
of management, BBA graduates often find it easier to crack MBA entrance exams, as compared to commerce
graduates. After completing your BBA program, you also have the option of joining as a Management
Trainee/*xecutive Trainee in any of the following sectors:

Banking, Consultancy, Ainance, e.g.: Citibank, HSBC, etc.

AMCG and Consumer Durable companies, e.g.: HUL, P&G, Marico, etc.
IT companies, e.g.: Infosys, Wipro, Microsoft, Compaq, etc.
Advertising agencies, e.g.: JWT, Lintas, Mudra, O & M, Leo Burnett, etc.