TITLE – “THE VARIOUS DISTRIBUTION CHANNELS AND SYSTEMS ADOPTED BY

TATA TEA LTD ( now known as TATA GLOBAL BEVERAGES LTD) TO SET
THEMSELVES IN A HIGHER LEVEL FROM THE REST AND THE INDIRECT OR
DIRECT AFFECT IT HAS ON ITS COMPETITORS/ THE RETAILERS IN THE
INDUSTRY”.

RESEARCH METHODOLOGY PROJECT

OBJECTIVES

1. To analyze and fully understand the different means and methods of the distribution
system of TATA TEA LTD now known as TATA GLOBAL BEVERAGES LTD.
2. To determine the change in sales (if any) after adopting new methods of distribution
channels in the tea industry.
3. To understand the role of brand loyalty in the TEA industry.
4. To see the validity of the newly adopted distribution channels and analyze its feasibility.

SCOPE OF STUDY

1. Some basic factors that directly or indirectly affect or not affect the distributors.
2. To understand the role of brand loyalty in the tea industry.
3. To understand and analyze the new methods of tea distribution adopted by the
company in the tea industry.

Significance of study

1. Firstly, we need a study like this to follow up on the various new and improved methods
of and analyze the topic taking into consideration its sales, increase of the company and
also the psyche of the populous that are being targeted.
2. Next, this study helps us to understand the populous a bit better in terms of some of
their basic beliefs about the products they buy.
3. It also gives us an insight into what the customers/ retailers believe, what affects them
and what doesn’t.
LIMITATIONS

1. The study holds true only for the populous targeted hence it is not a very accurate
representation of the complete state.
2. Not many journals and articles have been reviewed. In short, the literature review
pertains to only literature in the background. The main research part of the project does
not use any secondary data whatsoever.
3. Some of the answers in the survey mode may have been biased and/ or not given with
full cooperation/seriousness. This will cause a slight discrepancy in the results so
obtained.