Selling

Your
Home

How do buyers find the homes they purchase?

Home buyers use several information sources in their search process.
According to a new national survey, Prudential Fox & Roach
puts the top two sources before buyers in an extraordinary way.

1. The
Agent
Our sales associates
have the most
reliable and most
topical information
to share. Which makes
them our most
valuable asset. And
2. The makes us the
Internet Market Leader.

No other real estate

company has a web
site with as many
resources, tools, or
as sophisticated a
search engine as
prufoxroach.com
Source: The 2008 National Association of REALTORS Profile of Home Buyers and Sellers.
Due to rounding, percentage distributions may not add up to 100 percent.
 Selling
Your
Home

How frequently do home buyers

consult their information sources?...
Time and time again, FREQUENCY OF USE OF DIFFERENT INFORMATION SOURCES
(Percentage Distribution)
buyers look to Internet 69% 18% 13%
the internet and Real estate agent 65% 21% 15%
real estate Yard sign 28% 35% 38%
professionals Print newspaper advertisement 15% 32% 53%
more than any Open House 14% 34% 52%
other source Home book or magazine 9% 21% 70%
of help in Home builder 9% 13% 78%
their search Television 2 8% 90%
for a new home. Relocation company 2 3% 95%
Source: The 2008
National Association of REALTORS Billboard 1 6% 93%
Profile of Home Buyers and Sellers.
0 20 40 60 80 100
Frequently Occasionally Rarely or not at all

...And how useful do they consider

their information sources?
USEFULNESS OF INFORMATION SOURCES
(Percentage Distribution Among Buyers Who Used Each Source )

Internet 81% 18% 1

Real estate agent 81% 17% 2
When asked how
Home builder
useful the information
48% 42% 10%
was, home buyers
Yard sign 46% 48% 6%
continued to cite
Open House 52%
40% 8%
the internet and
Print newspaper advertisement 29% 59% 12%
the agent as the top
Relocation company 28% 55% 17%
two sources.
Home book or magazine 27% 60% 13% Source: The 2008
Billboard 24% 59% 17% National Association of REALTORS
Profile of Home Buyers and Sellers.
Television 18% 60% 22%

0 20 40 60 80 100
Very Useful Somewhat Useful Not useful
 Selling
Your
Home

Is there a trend in using the Internet in

the home buying process?
Is there ever! During
USE OF INTERNET TO SEARCH FOR HOMES, 2003-2008 the last five years
90% 87% frequent online use
84%
79% 80% has shot up 27%!
77%
80%
18%
18% The internet is not
71%
70% 22% 21% just one resource anymore.
24% Along with a sales associate
60%
29% who knows how to exploit
50%
the internet on your
behalf, among home
40% buyers, it’s the resource
69%
30% 59%
66% of choice today.
57%
53% Source: The 2008
42% National Association of REALTORS
20%
Profile of Home Buyers and Sellers.
10%

0%
2003 2004 2005 2006 2007 2008
Frequently Occasionally