Hitwise Custom Report for Top Visited U.S.

Broadcast Network TV Show Websites (Week ending September

18, 2010)

Rank Network Website Market Share Of Visits

1 CBS Big Brother 15.10%
2 CBS Survivor 9.73%
3 FOX America's Most Wanted 4.49%
4 CBS NCIS 4.09%
5 ABC Dancing With The Stars 3.98%
6 FOX American Idol 3.55%
7 The CW One Tree Hill 3.33%
8 ABC Grey's Anatomy 3.25%
9 FOX Glee 2.72%
10 The CW Gossip Cirl 2.32%
Source: Rankings based on market share of U.S. visits among custom category of television network websites among six major
commercial broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ending September 18, 2010 (Sunday
– Saturday) from the Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise

Hitwise Custom Report for Top Visited U.S. Broadcast Network TV Websites (Week ending September 18,
2010)
Rank Network Website Market Share Of Visits
1 CBS www.cbs.com 30.80%
2 NBC www.nbc.com 23.89%
3 ABC www.abc.com 23.07%
4 The CW Television Network www.cwtv.com 12.94%
5 *FOX Aggregation *FOX Aggregation 9.20%
6 MyNetworkTV www.mynetworktv.com 0.10%
Source: Rankings based on market share of U.S. visits among custom category of commercial broadcast networks websites (ABC,
CBS, NBC, FOX, The CW and MyNetwork) for the week ending September 18, 2010 (Sunday – Saturday) from the Hitwise sample of
10 million U.S. Internet users. * includes traffic aggregated from stand alone websites americanidol.com, amw.com, familyguy.com,
cops.com, thelot.com and thesimpsons.com.
Source: Experian Hitwise

Including PBS
Hitwise Custom Report for Top Visited U.S. Broadcast Network TV Websites (Week ending September 18,
2010)
Rank Network Website Market Share Of Visits
1 CBS www.cbs.com 28.25%
2 NBC www.nbc.com 21.91%
3 ABC www.abc.com 21.17%
4 The CW Television Network www.cwtv.com 11.87%
5 *FOX Aggregation *FOX Aggregation 8.44%
6 PBS Online www.pbs.org 8.26%
7 MyNetworkTV www.mynetworktv.com 0.10%
Source: Rankings based on market share of U.S. visits among custom category of commercial broadcast networks websites (ABC,
CBS, NBC, FOX, The CW and MyNetwork) plus PBS for the week ending September 18, 2010 (Sunday – Saturday) from the Hitwise
sample of 10 million U.S. Internet users. * includes traffic aggregated from stand alone websites americanidol.com, amw.com,
familyguy.com, cops.com, thelot.com and thesimpsons.com.

Source: Experian Hitwise

Hitwise Custom Report for Top Visited U.S. Cable Network TV Show Websites Overall (Week ending
September 18, 2010)
Rank Network Website Market Share Of U.S. Visits
1 Nick Spongebob 7.37%
2 Comedy Central South Park 4.19%
3 MTV Online Jersey Shore 3.91%
4 Comedy Central The Daily Show 3.18%
5 Cartoon Network Star Wars: The Clone 2.88%
6 Cartoon Network Adventure Time 2.54%
7 MTV Online Teen Mom 2.19%
8 Disney Channel Phineas and Ferb 1.80%
9 Comedy Central Tosh 2.0 1.76%
10 BET.com 106 & Park 1.68%
Source: Rankings based on market share of U.S. visits among custom category of cable television network websites from 30 leading
commercial cable networks (A&E, ABC Family, Adultswim, AMC, BET, Bravo , CNN, Comedy Central, Discovery, Disney Network,
E!, Food Network, FOX News, FX, Hallmark, HGTV, History Channel, Lifetime, MSNBC, MTV, Nick at Nite, Nickelodeon, Syfy, Spike,
TLC, TNT, Travel Channel, TruTV, TVLand, USA, VH1) excluding sports networks for the week ending September 18, 2010 (Sunday
– Saturday) from the Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise

Hitwise Custom Report for Top Visited U.S. Cable Network TV Websites - Excluding Children's
Programming (Week ending September 18, 2010)
Rank Network Website Market Share Of U.S. Visits
1 Comedy Central South Park 6.09%
2 MTV Jersey Shore 5.68%
3 Comedy Central The Daily Show 4.62%
4 MTV Teen Mom 3.18%
5 Comedy Central Tosh 2.0 2.56%
6 BET 106 & Park 2.49%
7 Oxygen Bad Girls Club 2.46%
8 My Lifetime Project Runway 2.10%
9 USA Network Covert Affairs 1.64%
10 Bravo Top Chef 1.59%
Source: Rankings based on market share of U.S. visits among custom category of cable television network websites from 30 leading
commercial cable networks (A&E, ABC Family, Adultswim, AMC, BET, Bravo , CNN, Comedy Central, Discovery, Disney Network,
E!, Food Network, FOX News, FX, Hallmark, HGTV, History Channel, Lifetime, MSNBC, MTV, Nick at Nite, Nickelodeon, Syfy, Spike,
TLC, TNT, Travel Channel, TruTV, TVLand, USA, VH1) excluding sports networks for the week ending September 18,2010 (Sunday
– Saturday) from the Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise

Hitwise Custom Report for Top Visited U.S. Broadcast and Cable Network TV Show Websites Overall (Week
ending September 18, 2010)

Rank Network Website Market Share Of U.S. Visits

1 Nick Spongebob 5.68%
2 CBS Big Brother 3.50%
3 Comedy Central South Park 3.23%
4 MTV Jersey Shore 3.01%
5 Comedy Central The Daily Show 2.45%
6 CBS Survivor 2.26%
7 Cartoon Network Star Wars: The Clone 2.21%
8 Cartoon Network Adventure Time 1.96%
9 MTV Teen Mom 1.68%
10 Disney Channel Phineas and Ferb 1.68%
Source: Rankings based on market share of U.S. visits among custom category of television network websites from among six major
commercial broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) and cable television network websites from 30
leading commercial cable networks (A&E, ABC Family, Adultswim, AMC, BET, Bravo , CNN, Comedy Central, Discovery, Disney
Network, E!, Food Network, FOX News, FX, Hallmark, HGTV, History Channel, Lifetime, MSNBC, MTV, Nick at Nite, Nickelodeon,
Syfy, Spike, TLC, TNT, Travel Channel, TruTV, TVLand, USA, VH1) excluding sports networks for the week ending September 18,
2010 (Sunday – Saturday) from the Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise

Hitwise Custom Report for Top Visited U.S. Late Night Talk Show TV Show Websites
Overall (Week ending September 18, 2010)
Rank Network Website Market Share Of U.S. Visits
1 Nick The Tonight Show with Jay Leno 30.83%
2 TBS Lopez Tonight 19.15%
3 CBS Late Show with David Letterman 18.11%
4 NBC Late Night with Jimmy Fallon 14.41%
5 CBS The Late Late Show with Craig Ferguson 9.89%
6 ABC Jimmy Kimmel Live 6.45%
7 NBC Last Call with Carson Daly 0.80%
8 TBS Conan 0.37%
Source: Rankings based on market share of U.S. visits among custom category of television network websites
from ABC, CBS, NBC and TBS for the week ending September 18, 2010 (Sunday – Saturday) from the Hitwise
sample of 10 million U.S. Internet users.

Source: Experian Hitwise

Hitwise Custom Report for Top Visited U.S. Cable Network News TV Websites (Week ending
September 18, 2010)
Rank Network Website Market Share Of U.S. Visits
1 MSNBC Zeitgeist 22.15%
2 FOX News O'Reilly Factor 15.11%
3 MSNBC Rcahel Maddow 11.38%
4 MSNBC Countdown with Keith Oldermann 11.05%
5 FOX News Fox & Friends 5.97%
6 MSNBC Morning Joe 5.49%
7 MSNBC Hardball with Chris Matthews 5.46%
8 FOX News Glenn Beck 4.87%
9 CNN CNN Student News 3.41%
10 FOX News American Live 2.72%
Source: Rankings based on market share of U.S. visits among custom category of cable television network
websites from CNN, FOX News and MSNBC for the week ending September 18,2010 (Sunday – Saturday) from
the Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise