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Corporate Governance: Some Theory and Implications: Oliver Hart
Corporate Governance: Some Theory and Implications: Oliver Hart
Publishers, 108 Cowley Road, Oxford OX4 iJF, UK and 238 Main Street, Cambridge, MA 02142, USA,
I. INTRODUCTION
This article attempts to provide a theoretical framework for the corporate
governance debate, and to derive some implications which may be useful as a
guide to policy. The first part of the article reviews the conditions under which
corporate governance issues are relevant. The second applies the analysis to the
case of a public company.
A. Why Corporate Governance Does not Matter in the Absence of Agency Problems
In the absence of agency problems, all individuals associated with an
organisation can be instructed to maximise profit or net market value or to
minimise costs. Individuals will be prepared to carry out their instructions since
they do not care per se about the outcome of the organisation's activities. Effort
and other types of costs can be reimbursed directly and so incentives are not
required to motivate people. Also no governance structure is required to resolve
disagreements, since there are none.
The above describes the situation assumed to hold in the standard
neoclassical theory of the firm. It is no surprise then that it is often said that this
theory treats the firm as a ' black box' — that is, the theory predicts how the
firm's production plan varies with input and output prices, but says nothing
about how this production plan comes about.
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It is supposed that the manager's effort choice is observed only by him. Thus
a contract which makes the manager's compensation, /, a direct function of e
cannot be enforced. Instead the manager's compensation must be geared to
realized profit n : / = /(n).^
This model generates a classic trade-off between incentives and risk sharing.
On the one hand, to motivate the manager to work hard, it is necessary to give
him 'high-powered' incentives, i.e. to make /very sensitive to 11. On the other
hand, to protect the manager from risk, it is necessary to give him 'low-
powered' incentives, i.e. to make / insensitive to 11. A large part of the
principal-agent literature has been concerned with determining the optimal
balance between efficiency and risk-bearing. Also the model has been
generalised to allow for multiple agents, multiple principles, many dimensions
of action, many periods, etc.^
Principal-agent theory is useful for providing insight into why managers (or
workers) might be given some performance-related pay in the form of shares or
stock options, say.^ However, the theory does not by itself provide a role for
governance structure. The reason is that optimal principal—agent contracts,
although second-best, in the sense that / depends on 11 rather than directly on
e, are 'comprehensive' in the sense that a contract specifies all parties'
obligations in all future states of the world, to the fullest extent possible (i.e. to
the extent that these obligations are observable and verifiable). For example,
in a multi-period version of the principal-agent model the initial contract
would specify not only the first-period incentive scheme, but also the second-
period incentive scheme as a function of what happens in the first period, the
third-period incentive scheme as a function of what happens in the first and
second periods, and so on. In more general versions of the principal-agent
model, the contract would specify conditions under which the manager should
be replaced, conditions under which assets should be bought and sold,
conditions under which new workers should be taken on or old workers should
be fired, and so on.
Since optimal principal-agent contracts are comprehensive, it is hard to find
a role for governance structure (or asset ownership). The reason is that
governance structure matters when some actions have to be decided in the
future that have not been specified in an initial contract: governance structure
provides a way for deciding these actions. However, in a comprehensive
contracting world, everything has been specified in advance, i.e. there are no
'residual' decisions.*
C. Governance Structure Does Matter If Agency Problems Are Present and Contracts
Are Incomplete
The standard principal-agent model supposes that it is costless to write a
comprehensive contract. In reality, however, contracting costs may be large.
' It is assumed that the owner also does not observe e.
^ For surveys, see, e,g. Hart and Holmstrom (1987) and Milgrom and Roberts (1992),
' Although some have argued that the theory predicts that we should see higher-powered incentive
schemes than are actually observed. On performance-related compensation, see Conyon et al. (1995),
* For a further discussion of this, see Hart (1995).
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The transaction cost literature has identified three costs that are particularly
important. First, there is the cost of thinking about all the different eventualities
that can occur during the course of the contractual relationship, and planning
how to deal with them. Second, there is the cost of negotiating with others
about these plans. Third, there is the cost of writing down the plans in such a
way that they can be enforced by a third party - such as a judge - in the event
of a dispute.^
Given these transaction costs, the parties will not write a comprehensive
contract. Instead they will write a contract that is incomplete. That is, the
contract will have gaps and missing provisions - future actions will be specified
only partly and in some cases not at all. An additional implication of
contractual incompleteness is that contracts will be renegotiated as new
information arises and there may be legal disputes to the extent that the initial
contract is ambiguous.
In a world of incomplete contracts (where agency problems are also present),
governance structure does have a role. Governance structure can be seen as a
mechanism for making decisions that have not been specified in the initial
contract. More precisely, governance structure allocates residual rights of control
over thefirm'snonhuman assets; that is, the right to decide how these assets should
be used, given that a usage has not been specified in an initial contract.* For
example, one form of governance structure is individual ownership of the firm.
If party i owns firm A, then this means that party i has the right to make all
unspecified decisions concerning firm A's (nonhuman) assets, e.g. how the
assets should be used, who should have access to them, whether they should be
sold, etc. A second form of governance structure is joint ownership. If parties
I and 2 jointly own firm A, then they must agree on a decision about firm A's
assets for it to be implemented.' A third example would be a partnership: if
parties 1,2, and 3 each have one third of an interest in firm A, then decisions
about the firm would be made by majority vote.
As the above discussion shows, corporate governance is an issue even in a
small (closely-held) firm. However, it is usually thought to be a much more
significant issue in large, public companies. To these we now turn.
B. Proxy Fights
We have suggested that board members may not do a good job of monitoring
managers. ^^ Of course, if the performance of board members is sufficiently bad,
shareholders can always replace them.^^ The standard way this is done is
through a proxy fight: a dissident shareholder puts up a slate of candidates to
stand against management's slate, and tries to persuade other shareholders to
vote for his (or her) candidates.
Unfortunately, proxy fights may not be a very powerful tool for disciplining
directors in a company with dispersed shareholders. There are several reasons
for this. First, and most important, there is a significant free-rider problem. The
dissident bears the initial cost of figuring out that the company is
° Board members could be given a greater financial interest, e.g. they could be made significant
shareholders. Note, however, that (a) this dilutes the ownership interest of other shareholders; (A) unless
board members own ioo% of the company they will still have an insufficient incentive to monitor
management.
'" Nonexecutive directors may also represent companies that do business with this company (major
purchasers or suppliers, the company's lawyers, etc.). This further compromises their independence. For
discussions of boards of directors, see Mace (1971), Vancil (1987), and Weisbach (1988).
" One of the stranger recommendations made by the Cadbury Committee is that nonexecutive directors
should not have an ownership stake in the company. The reason given is that an ownership stake would
reduce the independence of nonexecutives. See paragraph 4.13 of the Cadbury Report.
'" The Cadbury Committee suggests that a company's auditors may also have an important role in
monitoring management. However, it is difficult to motivate auditors to monitor management for the same
reasons that it is difficult to motivate the board.
" In addition, in extreme cases, if directors are grossly negligent or violate their duty of loyalty to
shareholders, shareholders can sue directors for breach of fiduciary duty. On fiduciary duty, see Clark (1986).
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underperforming and also typically incurs the expense of launching the proxy
fight - this may include everything ffom the cost of locating the names and
addresses of the shareholders and mailing out the ballots, to the cost of
persuading shareholders of the merits of the dissident slate.^* In contrast, the
benefits from improved management accrue to all shareholders in the form of
a higher share price. Given this, a small shareholder may quite rationally refuse
to undertake a proxy fight that is socially valuable. Second, and related, even
if a proxy fight is launched, shareholders may have little incentive to think
much about whom to vote for since their vote is unlikely to make a difference.
A reasonable rule of thumb for a small shareholder may be to vote for
incumbent management on the grounds that' the devil you know is better than
the devil you don't'.^* Finally, company law often allows management to use
company funds to promote management's slate of directors. This further
strengthens the hand of the incumbent against the dissident.*^
C. Large Shareholders
Given that small shareholders have little incentive to monitor management
or launch a proxy fight, some commentators have suggested that one way to
improve corporate governance is to ensure that a company has one or more
large shareholders. In the United Kingdom it is often suggested that institutions
have an important role to play in this regard.^'
At one level this argument must be right, since if a company has a 100%
shareholder there is no longer a separation between ownership and control.
However, such an outcome is presumably undesirable for other reasons, not
least that the gains from going public - the risk reduction benefits from
portfolio diversification - are lost.
More generally, in the case where a large shareholder owns less than 100 %
of the company, agency problems may be reduced, but they are not eliminated.
First, a large shareholder will still underperform monitoring and intervention
activities since he does not receive 100% of the gains. Second, a large
shareholder may use his (voting) power to improve his own position at the
expense of other shareholders. For example, the large shareholder might
persuade management to divert profit to himself, e.g. by selling goods to a
company the shareholder owns at a low price or by buying goods from a
company the shareholder owns at a high price. Another possibility is that the
shareholder would agree to leave management alone, in exchange for having
his shares repurchased at a premium (this practice is known as greenmail in the
United States). Finally, the large shareholder may simply become manage-
ment, i.e. he may run the company himself
A further problem with a large shareholder is that, to the extent that the
large shareholder is an institution, the shareholders of the institution must hire
" The dissident may be able to recover some of these costs if he or she is successful.
^^I n fact it may be that, because the outcome is stacked in favour of management, 'sensible' dissidents
are deterred, leaving only 'crazy' dissidents to launch proxy fights; this reinforces the shareholders' rule of
thumb.
^° For further discussions of proxy fights, see Ikenberry and Lakonishok (1993) and Pound (1988).
^' In Germany and Japan, the role may be played by banks.
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a manager to act on their behalf However, this introduces a new
principal-agent problem. In particular,°it is far from clear that the manager of
the institution will do a good job of monitoring, as opposed to pursuing his own
goals - which might involve the extraction of some private benefits from the
manager of the company he is meant to monitor, or simply taking it easy.^^
D. Hostile Takeovers
On of the major problems with the mechanisms described so far - monitoring
by the board or by large shareholders, or proxy fights - is that those who incur
the costs of improving management receive only a (relatively) small fraction of
the gains. A hostile takeover is in principle a much more powerful mechanism
for disciplining management since it allows someone who identifies an
underperforming company to obtain a large reward.
To understand how a hostile takeover works, consider a company that is
worth V under current management, but if managed properly would be worth
n+g. Then someone - a raider, say - can buy all of the company's shares for v,
install new management and make a capital gain of ^ on his shares. This way
the raider obtains 100% of the gains from improved management for himself,
instead of having to share these gains with other shareholders.
In reality, hostile bids may be less profitable than the above argument would
indicate. First, there is a free-rider problem. Small shareholders who believe
that tbeir decisions are unlikely to affect tbe success of the bid have an incentive
not to tender to tbe raider, since they may be able to obtain a pro-rata fraction
of tbe capital gain g by holding on themselves. In fact, if every shareholder is
negligible, and corporate law does not permit a successful raider to expropriate
minority shareholders wbo do not tender, then it can be shown tbat the only
successful bids are those in wbich tbe raider makes an offer at the post-
acquisition value of i;-|-^ (see Grossman and Hart, 1980). This of course means
that tbe raider makes no profit, and in fact incurs a loss once tbe ex-ante
bidding costs - including tbe cost of identifying tbe target - are taken into
1Q
account.
Second, tbe raider may face competition from otber bidders as well as from
minority shareholders. Tbe raider's bid for tbe company may alert others to the
fact that tbe company is undervalued. (Management may also invite otber
bidders - ' white knigbts' - to make bids and favour these bidders by giving
'* The evidence is consistent with the idea that large shareholders have a mixed role. Morck, Shleifer and
Vishny {1988) find a nonmonotonic relationship between company performance- measured by Tobin's Q_
- and the fraction of company stock owned by insiders: performance and ownership are positively related
in the o to 5 % ownership range; negatively related in the 5 to 2 5 % ownership range; and (perhaps)
positively related beyond 25% ownership. Barclay and Holderness (1989) investigate the premia at which
blocks of large shareholdings are traded. On the basis of these premia, they conclude that large shareholders
receive substantial private benefits of control, i.e. the objectives of large shareholders and small shareholders
are not (perfectly) aligned.
" UK takeover law does allow some expropriation of minority shareholders. In particular, a bidder who
obtains at least 90% of the company's shares in a tender offer has the right to buy the remaining 10% at
the tender offer price. This can overcome the free-rider problem in some cases. See Yarrow (1985). Another
way for the raider to make a profit is by earning a capital gain on shares acquired prior to the takeover
(although disclosure laws can make a large pre-takeover acquisition difficult). On this, see Shleifer and
Vishny (1986).
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them nonpublic information.) A bidding war may ensue and the company's
price may be driven up to close to the full value of z;-f^. This bidding war
reduces the raider's ex-post profit and may cause him to make a loss once the
ex-ante bidding costs are taken into account.
Finally, the raider may face competition from incumbent management. By
assumption there is slack in the company: the company is not running at
maximum efficiency. One strategy is for the manager to take an action to
reduce slack after the bid is announced. For example, to the extent that
management has built an unprofitable empire, management could sell off some
parts of this empire. Or management could take on debt as a way of
committing itself not to empire-build in the future (see below). These actions
raise the value of the company if the bid fails (to the extent that they cannot
easily be reversed), and hence force the raider to pay more to get control.
Although shareholders may gain from these actions, the raider's profit is
reduced, and, anticipating this, the raider may be deterred from bidding.^"
E. Financial Structure
The mechanisms discussed so far all involve monitoring or voting by
shareholders or their representatives. Another important source of discipline on
managers is provided by corporate financial structure - in particular, the
company's choice of debt. If a company takes on debt, then this limits how
inefficient management can be, at least if management wants to repay its debt.
Hence debt serves as a bonding or commitment device. Debt makes it credible,
for example, that management will not expand its empire too much by
reinvesting profits unwisely.^^ The debt may be put in place by the company's
initial owner before the company goes public, or by an active shareholder who
intervenes at a later stage, or by management itself in response to the threat of
a hostile takeover (see above).
Note that for debt to be an effective source of discipline it must be backed by
an appropriate bankruptcy (or insolvency) procedure, i.e. there must be an
appropriate 'penalty' in the event of default. A bankruptcy mechanism that is
'soft' on management — e.g. one that, like Chapter 11, keeps creditors at bay
for a long period — may have the undesirable property that it reduces
management's incentive to avoid default, thus undermining the bonding or
disciplinary role of debt.^^
It is also worth noting that debt may be a more powerful instrument than
an 'ordinary' incentive scheme in constraining management. A typical
incentive scheme encourages management to reduce slack by offering it a
"" In the United States, management can also carry out various defensive measures against hostile bidders,
e,g, they can implement poison pills or introduce employee stock ownership plans. These measures act as a
further deterrent to a raider.
It is interesting to note that the evidence supports the idea that it is hard for a raider to profit from a raid,
Bradley, Desai and Kim (1988) find that most of the gains from a successful takeover accrue to shareholders
of the target company rather than to the shareholders of the acquiring company (note that this could be
because some raiders are themselves empire-builders rather than profit maximisers). See alsojarrell, Brickley
and Netter (1988),
^^ On the bonding role of debt, see Grossman and Hart (1982) and Jensen (1986),
^'^ See Aghion, Hart, and Moore (1992),
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686 THE ECONOMIC JOURNAL [MAY
financial reward - e.g. a capital gain on shares it owns. However, a very large
reward may be required to persuade management to give up its empire or, in an
extreme case, to relinquish its position altogether. It may be more effective to
force management to give up control if it cannot make a predetermined
repayment to claimholders. But this is how debt works.^'
VI. CONCLUSIONS
In this article, I have argued that corporate governance issues arise wherever
contracts are incomplete and agency problems exist. I went on to describe and
evaluate various governance mechanisms in public companies. I also argued
that in many cases a market economy can achieve efficient corporate
governance by itself.
Two policy implications can be drawn from the analysis. First, the case for
statutory rules is weak and so the Cadbury approach of trying to educate and
persuade companies to make changes in corporate governance is probably the
best one. Second, the Cadbury recommendations should be seen in the context
of corporate governance generally. There already exist mechanisms that help
to ensure that companies are well managed - such as the takeover mechanism.
There is no reason to think that Cadbury is a substitute for these mechanisms.
Thus, at the same time that Cadbury is promoted, it is important to ensure that
existing mechanisms can operate freely to provide appropriate checks and
balances on managerial behaviour.
Harvard University
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