TELEGRAM 24 CHANNEL GUIDELINES

Content
Page no.

3– Introduction
4– Identity
5– Isolation
6– Colour
7– Logo usage
8– Typeface
9– Company of apparel
10 – Examples of usage
Introduction
This branding guideline booklet is for the
news channel Telegram 24. It will outline
the limits and suggestions to how the
television channel should be presented,
providing the basis for uniform
advertising. Elements and placement will
be shown in the guidelines, pointing
toward a high quality finesse.
Identity
Here is the base logo. It can have the
colour changed (reference slide 6).
Isolation
This illustration displays the minimum
amount of space the logo needs in
relation to other logos/points of visual
interest in any image using it. The
distance needed is measured using the
bottom bar of the ‘2’, allowing the eye to
not be overstimulated by nearby
distractions.
Colour
These are the recommended colour
choices when using our logo. It is
preferred to stay away from the lighter
orange unless using it in a gradient.

C: 0% B: 27 C: 0% R: 234
M: 0% G: 29 M: 50% G: 146
Y: 0% R: 29 Y: 100% B: 0
K: 100% K: 0%

C: 1.14% R: 253 C: 0% R: 255

M: 20% G: 203 M: 0% G: 255
Y: 100% B: 0 Y: 0% B: 255
K: 0% K: 0%
Logo Usage
There are strict limits as to how the logo
can be altered:
• The colours used should be uniform
(all exactly the same)
• The logo should not, under any
circumstance, be stretched/squeezed
• The typeface should not be changed
• The logo should be easily visible
against the background it is used on
• The logo should not be flipped
Typeface
The typeface used for Telegram’s
identity is Larke Neue. The normal
version may be used for plaintext, but
Larke Neue Bold the bold can only be used for titles.
abcdefghifjklmnopqrstuvwxyz
ABCDEFGHIFJKLMNOPQRSTUVWXYZ
1234567890
!?”’`£$%^&*()[]{}_-+=;:@#~|¦¬\/<>,.

Larke Neue
abcdefghifjklmnopqrstuvwxyz
ABCDEFGHIFJKLMNOPQRSTUVWXYZ
1234567890
!?”’`£$%^&*()[]{}_-+=;:@#~|¦¬\/<>,.
Company Apparel
Smartphone App
Website
TV Bug
Main Menu
Credit Squeeze
Billboard