Professional Documents
Culture Documents
Building Community at New Essex Street Market
Building Community at New Essex Street Market
AT THE NEW
ESSEX STREET MARKET
1
EXECUTIVE SUMMARY
For over 75 years, Essex Street Market has been serving the Lower East Side community
with fresh, affordable and quality food. In the fall of 2018, our historic public market will
move from its current home to a new facility at Essex Crossing, providing us with the
unique opportunity to bring on additional vendors and gain access to a state-of-the-art
demonstration kitchen, as well as a public event space.
Through this research, we have been able to highlight the community’s mains concerns
as they relate to the Market’s move, which include affordability, current vendor vitality
and changes to neighborhood character. These concerns form the basis for three key
recommendations to help address uncertainty surrounding the transition. Finally,
we consolidate feedback from the community visioning workshop to showcase what
type of educational, culinary, family-focused and community-based programming the
neighborhood would like to see at the new Essex Street Market.
We hope that the information gathered in this report will help guide all interested parties
in successfully opening the new Essex Street Market.
3
ENGAGEMENT PROCESS
Process Overview
We began our engagement process by conducting customer surveys inside the Market to identify
the reasons why residents enjoy shopping there, as well as to gauge what information they already
new about the Market’s move. We also collected this information from community stakeholders
through tabling events and focus groups at several partner organizations.
Preliminary Findings
Our preliminary findings suggest that shoppers
OUTREACH BY THE NUMBERS
are particularly concerned about losing the
Market’s history and neighborhood connections
in the new space. We have determined that one of
the most effective ways to retain these elements
51 149 800
IN-STORE ONLINE TOTAL
will be through the type of public programming, SURVEYS SURVEYS REACHED
classes and events offered at the new Market. To
help determine specifically what local residents
would like to see, we hosted a community
visioning workshop to brainstorm possibilities
3 4 1
FOCUS TABLING VISIONING
for cooking classes, education events and GROUPS EVENTS WORKSHOP
family-focused programming.
Outreach Map
CANVASSING LOCATIONS
University Settlement Lamb's Church of the Nazarene
Henry Street Settlement Delancey Seventh-Day
Grand Street Settlement Adventist Church
Manny Cantor Center Community Healthcare Network
Chinatown YMCA Rivington Houses
LES Girls Club Village View Housing Corporation
Seward Park Library The Clemente
The Anna Silver School Two Bridges Senior Center
Seward Park High School Vladeck Houses Community Center
Cooperative Village Seward Park Co-Op
East River Housing Corporation Vladeck Houses
LES Ecology Center Rutgers Houses
NYC Housing Vladeck Houses
4
KEY CONCERNS
1) Lack of awareness regarding details of the move
A total of 200 surveys were conducted in-person and through online data collection.
Only about half of in-store customers knew about the Market’s move, compared to 85%
of those who were surveyed online.
In-store respondents who knew about the Market's move were asked to provide what details they
were aware of. The responses showed that knowledge was limited to the new location: 47% of those
who knew about the move knew that the Market is moving across the street; 16% knew the facility
will be larger; and 13% knew that the Market would have the same vendors.
This data suggests that although there is general awareness regarding the move, residents are not
aware of the specific details.
No
85.23% IF YES, WHAT DO YOU KNOW ABOUT THE MOVE?
Yes
Key # Responses %
Location 15 47%
Facility Changes 5 16%
Vendors 4 13%
52.4%
47.6% Other Development Changes 3 9%
(Lowline, Movie Theatre,
Trader Joe’s)
Date of Move 2 6%
Same Prices 1 3%
No Details 2 6%
14.77%
The table above categorizes respondents' knowledge
of the move by what type of details they could name.
In-Store Online
5
KEY CONCERNS
6
KEY CONCERNS
FRIENDLY COMMUNITY
FRESH OLD-SCHOOL
AFFORDABLE CULTURALLY-RELEVANT
WELCOMING AUTHENTIC
DIVERSE SPACIOUS
VARIETY LOCAL
MODERN ACCESSIBLE
COMFORTABLE HISTORIC
BRIGHT INCLUSIVE
7
RECOMMENDATIONS
8
COMMUNITY-DRIVEN
PROGRAM OPPORTUNITIES
9
COMMUNITY-DRIVEN PROGRAM OPPORTUNITIES
10
CONCLUSION
Next Steps for Community Engagement
As Essex Street Market prepares for an unprecedented transition to a new Market facility, it is now
more important than ever to connect with shoppers and local residents to ensure that we preserve
the Market’s historic and community-driven identity.
The research collected over the last six months will help shape our community partnerships and
future programming, which will in turn reflect the character and diversity of our neighborhood.
Thank you to all of our partner organizations and Lower East Side residents for participating in our
community workshops, focus groups and surveys, and for your continued support of the
Essex Street Market.
11
APPENDIX
Total Survey Responses
TOTAL In-Store Online
Gender
n % n % n %
Female 142 71 25 50.98 116 19.46
Male 54 27 26 49.02 29 77.85
Other 4 2 0 0 4 2.68
Ethnicity
Hispanic/Latino 41 20.7 23 46.94 18 12.08
African American 10 5.1 2 4.08 8 5.37
White/Caucasian 108 54.5 21 42.86 87 58.39
Asian 28 14.1 2 4.08 26 17.45
Other 11 5.6 1 2.04 10 6.71
Age
19-25 17 8.5 5 9.80 12 8.16
26-35 51 25.5 8 15.69 43 29.25
36-45 40 20 5 9.80 35 23.81
46-59 46 23 16 31.37 30 20.41
12
Total In-Store Online
Have you heard about Essex Street n % n % n %
Market's move to Essex Crossing?
Yes 151 75.5 24 47.6 127 85.23
PRICES
• I hope rent will be low so vendors can afford it and we can continue to have a
diverse collection of businesses.
• I'm worried prices will go up and it'll lose the community feel but it will feel nice to have
new architecture.
• A true community market should continue to be for all income levels.
• Nervous more about price hikes than losing the Market. Also of it getting too crowded.
• Hoping Essex Street Market retains its affordable prices and neighborhood feel.
13
CHARACTER/HISTORY
• It is great that it will have a new space, but I am concerned about the character of the
market and the impact it will have on the vendors.
• Thinking it might lose its charms, and get more expensive and commercial.
• I hope that Essex Street Market can retain its character and still remain a
source for affordable produce.
• I like the old school feel and history of the current market.
14
SUPPORT THE MARKET
MON - SAT 8:00AM TO 7:00PM
SUN 10:00AM TO 6:00PM
@ESSEXSTREETMARKET
18