Professional Documents
Culture Documents
Berry Biscut Trichy
Berry Biscut Trichy
CHAPTER I
INTRODUCTION TO THE STUDY
Today organizations are confronting hardened rivalry. Just client focused organizations
are tending to assemble Customers instead of building Product. An excessive number of
organizations imagine that the Job of Marketing is to obtain clients. “Promoting is a Social and
Managerial Process by which individual and gathering get what they need and need through
Creating, Offering and Exchanging result of qualities with each other”
'Consumerism' is the part of our daily life. Every day, we buy and consume variety of
goods and services that vary with our tastes and preferences. Moreover, each consumes is
unique, and this uniqueness is reflected in their consumption behavior and pattern, and also
purchases decisions. Studying the consumer behavior is thus, helpful in understanding the
purchase decisions and performances of different consumers for a particular commodity or
service. Conceptually, consumer behavior is "the study of individuals, groups or organization
and the processes they use the dispose, for products, services, experiences or ideas to satisfy the
needs and impact that these processes have on consumer and society"
'Biscuits' are commonly consumed by our society. It is not an essential part of diet but its
use is continuously going on for small or little hunger or for taste or for status people use to eat
biscuits.
Previously when biscuit were not so popular for diet purpose, it was used as a diet for
patients for kids for energy and taste, respectively. it is a good alternate of oily snacks or for fast
food although it is not an substitute for daily meals. Now days, if we talk about our country,
biscuits are consumed by a large part of our population. We have a trend to serving biscuits to
our guest. It is only a status symbol but we can say that there is a trend of eating biscuits in our
country. This is a type of food easily available anywhere as well as in reasonable prices. Biscuits
are generally used for taste and small hunger but the people should consume biscuits in optimum
quality because its excessive use can harm body like any other sweet and it should use as a
snacks or a energy provide in case of sick persons.
CLASSIFICATION OF BISCUITS:
BISCUITS MAY BE CLASSIFIED BROADLY IN THE THREE CATEGORIES:-
1. Glucose
2. Cream
3. Cookies
Glucose: -
It is a kind of biscuit which contains high percentage of glucose instead of anything else.
As it contains glucose, it provides you instant energy and also gives you good taste. Generally it
is consumed by kids but may be choice of anybody.
Cream biscuits:-
It is also a kind of biscuits which has floor backed floor as a base and between two plane
biscuits there is a cream content of various flavors ex:- vanilla, strawberry etc. People use to eat
these kinds of biscuits for the sake of taste not for the sake of energy.
Cookies: -
It is a kind of sweet biscuit which comes in many tastes, it is backed biscuits it is not containing
creamy flavor, but it contains flavor like coconut chocolate etc in itself.
There are many factors, which influence the liking of the Consumers. Some of the factors are:
Cultural Factors: Culture is the most important determinants of the individual's needs,
wants and liking, hence it frame the set of values, perception, preferences in the
individuals which guides the consumer liking.
Psychological factors: Different psychological factors may be:
Motivation: An individual has many needs at a given time. The needs may be activated
due to physiological or psychological States. The biogenic needs such as hunger thirst
and discomfort arise due to physiological states. Recognition, esteem, belonging and self-
actualization needs arise due to psychological reasons.
A need becomes a motive when it is aroused to a sufficient level of intensity. A motive is
a need that is sufficiently driving the person to satisfy that need by indulging in the
activities that reduces the tension
Perception: A motivated person is ready to act, how actually he acts is influenced by his
perception of the situation. Perception is defined as the process by which an individual
selects, organizes and interprets information inputs to create upon physical stimuli and
also on stimuli's relation to surrounding.
Learning: Learning describes the change in the liking of individuals as a result of
experience. Most human liking is learned. Person’s learning is produced through the
interplay of drives, stimuli, clues and reinforcement.
Demographic factors: a buyer's decisions are influenced by these personal
characteristics.
Age group: People buy different goods and services over their life time consumption is
also shaped by the stage of family life cycle.
Occupation: A person's occupation also influences his/her consumption pattern. An
executive will buy the specialty/statue symbol products such as luxury suiting.
Economic Condition: Products choice is greatly influenced by one's economic
conditions. People’s economic condition consists of spend able income, saving,
borrowing power, attitude towards spending vs. savings.
Personality and self-concepts: Each person has a distinct personality that wills influence
his/her liking behavior. By personality we mean the person's distinguishing psychological
characteristic that lead to relatively consistent and enduring responses to his/her
environment.
Social factors: Consumer liking is influenced by the social factors are as following:
Reference Group: A person’s reference group consists of all those groups that have
direct or indirect influence on person's attitudes and liking. The consumer strives to
purchase those products that purchase by their reference group.
Family: The family is the most important consuming unit, which influence the family
members liking. Marketers are interested in the roles and relative influence of the
children, wife and husband in the purchase of large variety of products and services.
Roles and status: A person participates in the different groups thought life-family, clubs
and organization. The person's position in each group can be defined I terms of roles and
statues
PRIMARY OBJECTIVE
To find out the competitive activity and merchandising through retailer of Perrry's
Biscuits In Trichy Limited
SECONDARY OBJECTIVE
ABOUT US
To attain leadership in biscuits & food products through business excellence by maintaining the
highest standard of ethics and corporate social responsibility is our VISION Aspirations are
possibilities. To explore them and convert them into realities is our MISSION. For over four
generations, Perrys Biscuits has been shaping realities with hard work and commitment. Perrys
has been spreading smiles since it's inception in 1917. Perrys - a name to reckon with in the
biscuit industry,aims at achieving profitable growth by penetrating into the indian consumer
market to enhance it's market share by constantly innovating the product profile. Trade expertise,
advanced infrastructure and responsive management & marketing team are the prerequisites of a
successful business and Perrys has a fine blend of all. Perrys team comprises well trained
experts, food technologists and professionals.
Perrys Biscuits Private Limited is a Private incorporated on 01 April 2011. It is classified as
Non-govt company and is registered at Registrar of Companies, Chennai. Its authorized share
capital is Rs. 2,500,000 and its paid up capital is Rs. 2,500,000.It is inolved in Manufacture of
other food products
Perrys Biscuits Private Limited's Annual General Meeting (AGM) was last held on 30 September
2017 and as per records from Ministry of Corporate Affairs (MCA), its balance sheet was last
filed on 31 March 2017.
CHAPTER III
RESEARCH METHODOLOGY
RESEARCH METHODOLOGY
Research in common parlance refers to a search for knowledge. One can also define
research as a scientific and systematic search for pertinent information on a specific topic. In
fact, research is an art of scientific investigation.
The main aim of research is to find out the truth which is hidden and which has not
been discovered as yet. For the purpose of the study it has adopted the following research
methodology:
RESEARCH DESIGN:
Research design is considered as a "blueprint" for research, dealing with at least four
problems: which questions to study, which data are relevant, what data to collect, and how to
analyze the results. The best design depends on the research question as well as the orientation of
the researcher. Descriptive Research has been adopted in this study.
SOURCES OF DATA
To accomplish the objectives of the study, the researches have to depend on both primary
and secondary data.
PRIMARY DATA
Questionnaire is a main tool for collecting the primary data, Questionnaire designed. In a
systematic manners covering adequate and relevant questions which cover all the aspects of the
study.
SECONDARY DATA
The theoretical background of the present study was collected from various secondary
sources, which include magazines, journals and websites and other related research work on it.
SAMPLE TECHNIQUE
The research was carried out in Trichy district.
Convenient sampling method was used to select the sample.
SAMPLE DESIGN:
The sample to be chosen was people who have consumed BERRY biscuits and there was
no other criterion. The sampling technique used in this case was convenient sampling. The
chances of errors were less, for the data, due to commonality of the product and positive
response of each of the respondent. Also the data to be collected was of type which could be
answered by anyone who eats biscuit. The sample contained male and females both, across all
ages. There was no duplication of the sample as all the samples were from different areas which
were in the proximity of the interviewer.
The sample was up to date and the study was conducted recently and hence the data was relevant
for the current timing. The method of sampling was random and hence probabilistic. The sample
size also is not true representation of the population under consideration but an experimental
sample of population. The numbers of samples were minimum 30 due to limitation on time bases
and cost of research.
For the analysis of the replies the primary data was uploaded on the SPSS software and
then with the help of it graphs and plots were plotted for univariate, bivariate and tirvariate
analysis. The data collected was non-parametric in nature and involved no question which was of
the parametric form and hence mean could not be tested for the sample size.
SAMPLE SIZE
Sample size considered for his study was 200 respondents.
TOOLS USED FOR ANALYSIS
The following tools are used for the study,
Percentage Analysis
ANOVA(F-Test)
T-Test
.
CHAPTER IV
DATA ANALYSIS AND INTERPRETATION
TABLE 4.1
TABLE SHOWS THE AGE OF THE RESPONDENT
INTERPRETATION
The above table it can be interpreted that the age of the respondent are 20% of the
respondent are aged between the below 10 , 29% of the respondent are aged between the 10-20,
25% of the respondent are aged between the 20-25 and 26% of the respondent are aged between
the above 25.
CHART 4.1
CHART SHOWS THE AGE OF THE RESPONDENT
TABLE 4.2
TABLE SHOWS THE SEX OF THE RESPONDENT
INTERPRETATION
The above table it can be interpreted that the Sex of the respondent are 51% of the
respondent are male and 49% of the respondent are female.
CHART 4.2
CHART SHOWS THE SEX OF THE RESPONDENT
TABLE 4.3
TABLE SHOWS THE EDUCATIONAL STATUS OF THE RESPONDENT
INTERPRETATION
The above table it can be interpreted that the Educational Status of the respondent are
17% of the respondent are qualified that the SSLC, 20% of the respondent are qualified that the
HSC, 18% of the respondent are qualified that the UG, 33% of the respondent are qualified that
the PG, 12% of the respondent are qualified that the POST PG.
CHART 4.3
CHART SHOWS THE EDUCATIONAL STATUS OF THE RESPONDENT
TABLE 4.4
TABLE SHOWS THE OCCUBATION OF THE RESPONDENT
INTERPRETATION
The above table it can be interpreted that the Occupation the respondent are 11% of the
respondent are service, 25% of the respondent are student , 25% of the respondent are business
man ,25 % of the respondent are housewife and 14% of the respondent are others.
CHART 4.4
CHART SHOWS THE OCCUBATION OF THE RESPONDENT
TABLE 4.5
TABLE SHOWS THE YOU CHOOSE THE BISCUITS ON THE BASIS
INTERPRETATION
The above table it can be interpreted that the 12% of the respondent are choose the
biscuits on the basis of Advertisement, 32% of the respondent are choose the biscuits on the
basis of Suggested By The Friends, 23% of the respondent are choose the biscuits on the basis of
Convinced By Shopkeeper , 20% of the respondent are choose the biscuits on the basis of Price
Consideration , 13% of the respondent are choose the biscuits on the basis of taste.
CHART 4.5
CHART SHOWS THE YOU CHOOSE THE BISCUITS ON THE BASIS
TABLE 4.6
TABLE SHOWS THE WHICH KIND OF BISCUITS DO YOU PREFER MORE
INTERPRETATION
The above table it can be interpreted that the 23% of the respondent are Glucose biscuits
do you prefer more, 33% of the respondent are Creams biscuits do you prefer more, 22% of the
respondent are Cookies biscuits do you prefer more, 22% of the respondent are Others biscuits
do you prefer .
CHART 4.6
CHART SHOWS THE WHICH KIND OF BISCUITS DO YOU PREFER MORE
TABLE 4.7
TABLE SHOWS THE WHICH FLAVOR OF BISCUITS
INTERPRETATION
The above table it can be interpreted that the 10% of the respondent are buying the
Chocolate flavor of biscuits, 22% of the respondent are buying the Vanilla flavor of biscuits,
28% of the respondent are buying the Orange flavor of biscuits, 27% of the respondent are
buying the Glucose flavor of biscuits, 13% of the respondent are buying the Others flavor of
biscuits.
CHART 4.7
CHART SHOWS THE WHICH FLAVOR OF BISCUITS
TABLE 4.8
TABLE SHOWS THE DO YOU WANT BISCUITS FOR THE SAKE OF
INTERPRETATION
The above table it can be interpreted that the 15% of the respondent are says that biscuits
for the sake of Energy, 15% of the respondent are says that biscuits for the sake of Hungry, 31%
of the respondent are says that biscuits for the sake of Pleasure, 16% of the respondent are says
that biscuits for the sake of Status, 23% of the respondent are says that biscuits for the sake of
Taste.
CHART 4.8
CHART SHOWS THE DO YOU WANT BISCUITS FOR THE SAKE OF
TABLE 4.9
TABLE SHOWS THE PACKING OF THE BISCUITS INFLUENCE YOUR DECISION
TO BUY
INTERPRETATION
The above table it can be interpreted that the 21% of the respondent are says that highly
with packing of the biscuits influence your decision, 47% of the respondent are says that
Moderately with packing of the biscuits influence your decision, 23% of the respondent are says
that Indifferent with packing of the biscuits influence your decision, 09% of the respondent are
says that Not at all with packing of the biscuits influence your decision.
CHART 4.9
CHART SHOWS THE PACKING OF THE BISCUITS INFLUENCE YOUR DECISION
TO BUY
TABLE 4.10
TABLE SHOWS THE YOU EVER THINK OF AFTER EFFECTS OF EATING
BISCUITS SUCH
INTERPRETATION
The above table it can be interpreted that the 20% of the respondent are says that think of
after effects of eating biscuits such as Teeth decay, 24% of the respondent are says that think of
after effects of eating biscuits such as Diabetes, 30% the respondent are says that think of after
effects of eating biscuits such as fats , 26% of the respondent are says that think of after effects
of eating biscuits such as other disease.
CHART 4.10
CHART SHOWS THE YOU EVER THINK OF AFTER EFFECTS OF EATING
BISCUITS SUCH
TABLE 4.11
TABLE SHOWS THE DOES PRICE OF THE BISCUITS AFFECT YOUR PURCHASE
DECISION
INTERPRETATION
The above table it can be interpreted that the 09% of the respondent are says that biscuits
affect your purchase decision is Not at all , 25% of the respondent are says that biscuits affect
your purchase decision is Insufficient , 31% of the respondent are says that biscuits affect your
purchase decision is Important, 22% of the respondent are says that biscuits affect your purchase
decision is Indifferent, 13% of the respondent are says that biscuits affect your purchase decision
is Very Important.
CHART 4.11
CHART SHOWS THE DOES PRICE OF THE BISCUITS AFFECT YOUR PURCHASE
DECISION
TABLE 4.12
TABLE SHOWS THE BUYS BISCUITS FOR YOU
INTERPRETATION
The above table it can be interpreted that the 13% of the respondent are says that buys
biscuits for your Always buying, 12% of the respondent are says that buys biscuits for your self’s
buying, 30% of the respondent are says that buys biscuits for your children buying, 27% of the
respondent are says that buys biscuits for your parents buying, 18% of the respondent are says
that buys biscuits for your friends buying.
CHART 4.12
CHART SHOWS THE BUYS BISCUITS FOR YOU
TABLE 4.13
TABLE SHOWS THE CONSUMERS’ OPINION REGARDING THE PERRY’S
BISCUITS
INTERPRETATION
The above table it can be interpreted that the 20% of the respondent are says that excellent
with the Perry’s biscuits, 27% of the respondent are says that good with the Perry’s biscuits, 23%
of the respondent are says that average with the Perry’s biscuits, 16% of the respondent are says
that poor with the Perry’s biscuits, 14% of the respondent are says that very poor with the Perry’s
biscuits.
CHART 4.13
CHART SHOWS THE CONSUMERS’ OPINION REGARDING THE PERRY’S
BISCUITS
TABLE 4.14
TABLE SHOWS THE FREQUENCY OF PURCHASING OF PERRY’S BISCUITS
INTERPRETATION
The above table it can be interpreted that the 12% of the respondent are says that daily
purchasing of Perry’s biscuits, 26% of the respondent are says that weekly purchasing of Perry’s
biscuits, 26% of the respondent are says that monthly purchasing of Perry’s biscuits, 24% of the
respondent are says that Occasionally purchasing of Perry’s biscuits, 12% of the respondent are
says that never purchasing of Perry’s biscuits.
CHART 4.14
CHART SHOWS THE FREQUENCY OF PURCHASING OF PERRY’S BISCUITS
TABLE 4.15
TABLE SHOWS THE SEGMENT ATTRACTED BY PERRY’S BISCUITS
INTERPRETATION
The above table it can be interpreted that the 14% of the respondent are says that Perry’s
biscuits attracted by Children, 22% of the respondent are says that Perry’s biscuits attracted by
Teenager, 26% of the respondent are says that Perry’s biscuits attracted by Adult, 23% of the
respondent are says that Perry’s biscuits attracted by old aged, 15% of the respondent are says
that Perry’s biscuits attracted by others.
CHART 4.15
CHART SHOWS THE SEGMENT ATTRACTED BY PERRY’S BISCUITS
TABLE 4.16
TABLE SHOWS THE MAJOR COMPETITORS OF PERRY’S BISCUITS
INTERPRETATION
The above table it can be interpreted that the 14% of the respondent are says that
competitors of Perry’s biscuits from Perry’s, 27% of the respondent are says that competitors of
Perry’s biscuits from sun feast , 25% of the respondent are says that competitors of Perry’s
biscuits from duke, 21% of the respondent are says that competitors of Perry’s biscuits from true
and 13% of the respondent are says that competitors of Perry’s biscuits from parle-g.
CHART 4.16
CHART SHOWS THE MAJOR COMPETITORS OF PERRY’S BISCUITS
TABLE 4.17
TABLE SHOWS THE CHANNELS TO KNOW ABOUT PERRY’S BISCUITS
INTERPRETATION
The above table it can be interpreted that the 24% of the respondent are says that
know about Perry’s biscuits from Advertisement, 27% of the respondent are says that know
about Perry’s biscuits from Personal selling, 19% of the respondent are says that know about
Perry’s biscuits from Shop keeper, 17% of the respondent are says that know about Perry’s
biscuits from Friends or Relative, 13% of the respondent are says that know about Perry’s
biscuits from Tv.
CHART 4.17
CHART SHOWS THE CHANNELS TO KNOW ABOUT PERRY’S BISCUITS
TABLE 4.18
TABLE SHOWS THE POINT OF PURCHASE
INTERPRETATION
The above table it can be interpreted that the 15% of the respondent are says that
purchasing the biscuits from hoarding, 22% of the respondent are says that purchasing the
biscuits from radio , 25% of the respondent are says that purchasing the biscuits from
newspaper, 22% of the respondent are says that purchasing the biscuits from tv, 16% of the
respondent are says that purchasing the biscuits from others.
CHART 4.18
CHART SHOWS THE POINT OF PURCHASE
TABLE 4.19
TABLE SHOWS THE ECONOMICAL PACKAGE OF PERRY’S BISCUIT
INTERPRETATION
The above table it can be interpreted that the 12% of the respondent are says that
strongly agree with the package of Perry’s biscuit, 28% of the respondent are says that agree,
21% of the respondent are says that neutral with the package of Perry’s biscuit, 25% of the
respondent are says that disagree, 14% of the respondent are says that strongly disagree with the
package of Perry’s biscuit.
CHART 4.19
CHART SHOWS THE ECONOMICAL PACKAGE OF PERRY’S BISCUIT
TABLE 4.20
TABLE SHOWS THE CONFIDENCE OVER THE PRODUCT QUALITY OF PERRY’S
BISCUITS
INTERPRETATION
The above table it can be interpreted that the 20% of the respondent are says that
strongly agree with the quality of Perry’s biscuits, 24% of the respondent are says that agree,
20% of the respondent are says that neutral with the quality of Perry’s biscuits, 21% of the
respondent are says that disagree, 15% of the respondent are says that strongly disagree with the
quality of Perry’s biscuits.
CHART 4.20
CHART SHOWS THE CONFIDENCE OVER THE PRODUCT QUALITY OF PERRY’S
BISCUITS
.
TABLE 4.21
TABLE SHOWS THE CONSUMERS’ SATISFACTION LEVEL OF PERRY’S
BISCUITS
INTERPRETATION
The above table it can be interpreted that the 07% of the respondent are says that
customer satisfied that price of the product, 26% of the respondent are says that customer
satisfied that taste of the product, 24% of the respondent are says that customer satisfied that
flavor of the product, 26% of the respondent are says that customer satisfied that variety of the
product, 17% of the respondent are says that customer satisfied that quality of the product.
CHART 4.21
CHART SHOWS THE CONSUMERS’ SATISFACTION LEVEL OF PERRY’S
BISCUITS
TABLE 4.22
TABLE SHOWS THE FACTORS TO BE IMPROVED IN PERRY’S BISCUITS
INTERPRETATION
The above table it can be interpreted that the 58% of the respondent are says that
Price Feature to be improved in Perry’s biscuits, 17% of the respondent are says that Package to
be improved in Perry’s biscuits, 25% of the respondent are says that Quality waste to be
improved in Perry’s biscuits.
CHART 4.22
CHART SHOWS THE FACTORS TO BE IMPROVED IN PERRY’S BISCUITS
TABLE 4.23
TABLE SHOWS THE QUALITY OF PERRY’S BISCUITS
INTERPRETATION
The above table it can be interpreted that the 10% of the respondent are says that
very good with quality of the product, 22% of the respondent are says that good with quality of
the product, 26% of the respondent are says that average with quality of the product, 28% of the
respondent are says that low with quality of the product, 14% of the respondent are says that
very low with quality of the product.
CHART 4.23
CHART SHOWS THE QUALITY OF PERRY’S BISCUITS
TABLE 4.24
TABLE SHOWS THE PRICE OF PERRY’S BISCUITS
INTERPRETATION
The above table it can be interpreted that the 24% of the respondent are says that
very good with price of the product, 25% of the respondent are says that good with price of the
product, 19% of the respondent are says that average with price of the product, 20% of the
respondent are says that low with price of the product, 12% of the respondent are says that very
low with price of the product.
CHART 4.24
CHART SHOWS THE PRICE OF PERRY’S BISCUITS
TABLE 4.25
TABLE SHOWS THE AVAILABILITY OF PERRY’S BISCUITS
INTERPRETATION
The above table it can be interpreted that the 11% of the respondent are says that
very good with Availability of the product, 25% of the respondent are says that good with
Availability of the product, 26% of the respondent are says that average with Availability of the
product, 25% of the respondent are says that low with Availability of the product, 13% of the
respondent are says that very low with Availability of the product.
CHART 4.25
CHART SHOWS THE AVAILABILITY OF PERRY’S BISCUITS
TABLE 4.26
TABLE SHOWS THE TASTE OF PERRY’S BISCUITS
INTERPRETATION
The above table it can be interpreted that the 11% of the respondent are says that
very good with taste of the product, 25% of the respondent are says that good with taste of the
product, 26% of the respondent are says that average with taste of the product, 25% of the
respondent are says that low with taste of the product, 13% of the respondent are says that very
low with taste of the product.
CHART 4.26
CHART SHOWS THE TASTE OF PERRY’S BISCUITS
TABLE 4.27
TABLE SHOWS THE FRESHNESS OF PERRY’S BISCUITS
INTERPRETATION
The above table it can be interpreted that the 12% of the respondent are says that
very good with freshness of the product, 27% of the respondent are says that good with freshness
of the product, 24% of the respondent are says that average with freshness of the product, 25% of
the respondent are says that low with freshness of the product, 12% of the respondent are says
that very low with freshness of the product.
CHART 4.27
CHART SHOWS THE FRESHNESS OF PERRY’S BISCUITS
TABLE 4.28
TABLE SHOWS THE COMPANY SHOULD CHANGE THE PACKAGING & COLOR
OF THE COVER
Frequency Percent Valid Cumulative
Percent Percent
Yes 50 50.0 50.0 50.0
Valid No 50 50.0 50.0 100.0
Total 100 100.0 100.0
INTERPRETATION
The above table it can be interpreted that the 50% of the respondent are says that
agree with the change the packaging & color of the cover, 50% of the respondent are says that
disagree with the change the packaging & color of the cover.
CHART 4.28
CHART SHOWS THE COMPANY SHOULD CHANGE THE PACKAGING & COLOR
OF THE COVER
TABLE 4.29
TABLE SHOWS THE NUTRITIOUS IS PERRY’S BISCUITS
Frequency Percent Valid Cumulative
Percent Percent
Very high 10 10.0 10.0 10.0
High 22 22.0 22.0 32.0
Neutral 28 28.0 28.0 60.0
Valid
Low 27 27.0 27.0 87.0
Very low 13 13.0 13.0 100.0
Total 100 100.0 100.0
INTERPRETATION
The above table it can be interpreted that the 10% of the respondent are says that
very high with Nutritious is Perry’s Biscuits , 22% of the respondent are says that high with
Nutritious is Perry’s Biscuits , 28% of the respondent are says that neutral with Nutritious is
Perry’s Biscuits , 27% of the respondent are says that low with Nutritious is Perry’s Biscuits
, 13% of the respondent are says that very low with Nutritious is Perry’s Biscuits.
CHART 4.29
CHART SHOWS THE NUTRITIOUS IS PERRY’S BISCUITS
TABLE 4.30
TABLE SHOWS THE IS YOUR PROSPECT OF BUYING PERRY’S BISCUITS IN
COMPARISON TO NEW BRANDS
Frequency Percent Valid Cumulative
Percent Percent
Very High 15 15.0 15.0 15.0
High 15 15.0 15.0 30.0
Neutral 31 31.0 31.0 61.0
Valid
Low 16 16.0 16.0 77.0
Very low 23 23.0 23.0 100.0
Total 100 100.0 100.0
INTERPRETATION
The above table it can be interpreted that the 15% of the respondent are says that
very high with buying Perry’s biscuits in comparison to new brands, 15% of the respondent are
says that high, 31% of the respondent are says that neutral with buying Perry’s biscuits in
comparison to new brands , 16% of the respondent are says that low , 23% of the respondent are
says that very low with buying Perry’s biscuits in comparison to new brands.
CHART 4.30
CHART SHOWS THE IS YOUR PROSPECT OF BUYING PERRY’S BISCUITS IN
COMPARISON TO NEW BRANDS
TABLE 4.31
TABLE SHOWS THE PACKAGING OF PERRY’S BISCUITS ATTRACTIVE
Frequency Percent Valid Cumulative
Percent Percent
Strongly agree 11 11.0 11.0 11.0
Agree 25 25.0 25.0 36.0
Neutral 25 25.0 25.0 61.0
Valid
Disagree 25 25.0 25.0 86.0
Strongly disagree 14 14.0 14.0 100.0
Total 100 100.0 100.0
INTERPRETATION
The above table it can be interpreted that the 11% of the respondent are says that
strongly agree with the packaging of Perry’s Biscuits attractive , 25% of the respondent are says
that agree, 25% of the respondent are says that neutral with the packaging of Perry’s
Biscuits attractive , 25% of the respondent are says that disagree, 14% of the respondent are says
that strongly disagree with the packaging of Perry’s Biscuits attractive.
CHART 4.31
CHART SHOWS THE PACKAGING OF PERRY’S BISCUITS ATTRACTIVE
TABLE 4.32
TABLE SHOWS THE YOUR OPINION ABOUT PERRY’S BISCUITS
Frequency Percent Valid Cumulative
Percent Percent
Very poor 12 12.0 12.0 12.0
Poor 32 32.0 32.0 44.0
Average 23 23.0 23.0 67.0
Valid
Good 20 20.0 20.0 87.0
Excellent 13 13.0 13.0 100.0
Total 100 100.0 100.0
INTERPRETATION
The above table it can be interpreted that the 13% of the respondent are says that
excellent with Perry’s Biscuits, 20% of the respondent are says that good with Perry’s Biscuits,
23% of the respondent are says that average with Perry’s Biscuits, 32% of the respondent are
says that poor with Perry’s Biscuits, 12% of the respondent are says that very poor with Perry’s
Biscuits.
CHART 4.32
CHART SHOWS THE YOUR OPINION ABOUT PERRY’S BISCUITS
CHI SQUARE TEST
Age Group * Consumers opinion Regarding the Perrys biscuits Cross tabulation
Count
Consumers opinion regarding the Perrys biscuits Total
Excellent Good Average Poor Very poor
Below 10 4 4 6 4 2 20
Age 10-20 3 10 7 4 5 29
Group 20-25 4 6 5 6 4 25
Above 25 9 7 5 2 3 26
Total 20 27 23 16 14 100
Chi-Square Tests
Value df Asymp. Sig.
(2-sided)
Pearson Chi-Square 9.117a 12 .693
Likelihood Ratio 9.027 12 .701
Linear-by-Linear 1.395 1 .237
Association
N of Valid Cases 100
a. 10 cells (50.0%) have expected count less than 5. The
minimum expected count is 2.80.
Symmetric Measures
Value Approx.
Sig.
Nominal by Contingency .289 .693
Nominal Coefficient
N of Valid Cases 100
CORRELATION METHOD
Who buys biscuits for you * Frequency of purchasing of Perry biscuit Cross tabulation
Count
Frequency of purchasing of Perry biscuit Total
Daily Weekly Monthly Occasionall Never
y
Always 1 3 3 4 2 13
Self 2 1 6 2 1 12
Who buys biscuits
Children 3 11 7 6 3 30
for you
Parents 1 10 3 8 5 27
Friends 5 1 7 4 1 18
Total 12 26 26 24 12 100
Symmetric Measures
Value Asymp. Std. Approx. Approx.
Errora Tb Sig.
Nominal by Contingency .425 .142
Nominal Coefficient
Interval by -.056 .100 -.557 .579c
Pearson's R
Interval
Spearman -.038 .100 -.377 .707c
Ordinal by Ordinal
Correlation
N of Valid Cases 100
a. Not assuming the null hypothesis.
b. Using the asymptotic standard error assuming the null hypothesis.
c. Based on normal approximation.
Multiple Comparisons
Dependent Variable: Educational Status
Tukey HSD
(I) (J) Mean Std. Sig. 95% Confidence Interval
Quality Quality Difference Error Lower Upper
(I-J) Bound Bound
Good -.46364 .50310 .888 -1.8627 .9354
Very Average -.10000 .49086 1.000 -1.4650 1.2650
good Low -.06429 .48596 1.000 -1.4157 1.2871
Very low .11429 .54618 1.000 -1.4046 1.6331
Very .46364 .50310 .888 -.9354 1.8627
good
Good Average .36364 .38213 .876 -.6990 1.4263
Low .39935 .37582 .825 -.6458 1.4445
Very low .57792 .45099 .703 -.6762 1.8321
Very .10000 .49086 1.000 -1.2650 1.4650
good
Average Good -.36364 .38213 .876 -1.4263 .6990
Low .03571 .35927 1.000 -.9634 1.0348
Very low .21429 .43729 .988 -1.0018 1.4303
Very .06429 .48596 1.000 -1.2871 1.4157
good
Low Good -.39935 .37582 .825 -1.4445 .6458
Average -.03571 .35927 1.000 -1.0348 .9634
Very low .17857 .43179 .994 -1.0222 1.3793
Very -.11429 .54618 1.000 -1.6331 1.4046
good
Very low Good -.57792 .45099 .703 -1.8321 .6762
Average -.21429 .43729 .988 -1.4303 1.0018
Low -.17857 .43179 .994 -1.3793 1.0222
Educational Status
Tukey HSDa,b
Quality N Subset for alpha = 0.05
1
Very low 14 2.7857
Very good 10 2.9000
Low 28 2.9643
Average 26 3.0000
Good 22 3.3636
Sig. .702
Means for groups in homogeneous subsets are
displayed.
a. Uses Harmonic Mean Sample Size = 17.179.
b. The group sizes are unequal. The harmonic mean of
the group sizes is used. Type I error levels are not
guaranteed.
CHAPTER IV
FINDING, SUGESSTION AND CONCLUSION
FINDING:
Majority of 25% of the respondent are aged between the 20-25 and 26% of the
respondent are aged between the above 25
Majority of Sex of the respondent are 51% of the respondent are male
Majority of Educational Status of the respondent are 33% of the respondent are qualified
that the PG, 12% of the respondent are qualified that the POST PG
Majority of 25% of the respondent are student , 25% of the respondent are business man
,25 % of the respondent are housewife and 14% of the respondent are others.
Majority of12% of the respondent are choose the biscuits on the basis of Advertisement,
32% of the respondent are choose the biscuits on the basis of Suggested By The Friends,
23% of the respondent are choose the biscuits on the basis of Convinced By Shopkeeper
Majority of 23% of the respondent are Glucose biscuits do you prefer more, 33% of the
respondent are Creams biscuits do you prefer more
Majority of 28% of the respondent are buying the Orange flavor of biscuits, 27% of the
respondent are buying the Glucose flavor of biscuits
Majority of 31% of the respondent are says that biscuits for the sake of Pleasure, 16% of
the respondent are says that biscuits for the sake of Status, 23% of the respondent are
says that biscuits for the sake of Taste.
Majority of 21% of the respondent are says that highly with packing of the biscuits
influence your decision, 47% of the respondent are says that Moderately with packing of
the biscuits influence your decision
Majority of 30% the respondent are says that think of after effects of eating biscuits such
as fats , 26% of the respondent are says that think of after effects of eating biscuits such
as other disease
Majority of 25% of the respondent are says that biscuits affect your purchase decision is
Insufficient , 31% of the respondent are says that biscuits affect your purchase decision is
Important, 22% of the respondent are says that biscuits affect your purchase decision is
Indifferent
Majority of 30% of the respondent are says that buys biscuits for your children buying,
27% of the respondent are says that buys biscuits for your parents buying
Majority of 20% of the respondent are says that excellent with the Perry’s biscuits, 27%
of the respondent are says that good with the Perry’s biscuits, 23% of the respondent are
says that average with the Perry’s biscuits
Majority of 12% of the respondent are says that daily purchasing of Perry’s biscuits, 26%
of the respondent are says that weekly purchasing of Perry’s biscuits, 26% of the
respondent are says that monthly purchasing of Perry’s biscuits
Majority of, 26% of the respondent are says that Perry’s biscuits attracted by Adult, 23%
of the respondent are says that Perry’s biscuits attracted by old aged
Majority of 14% of the respondent are says that competitors of Perry’s biscuits from
Perry’s, 27% of the respondent are says that competitors of Perry’s biscuits from sun
feast , 25% of the respondent are says that competitors of Perry’s biscuits from duke
Majority of 24% of the respondent are says that know about Perry’s biscuits from
Advertisement, 27% of the respondent are says that know about Perry’s biscuits from
Personal selling
Majority of 15% of the respondent are says that purchasing the biscuits from hoarding,
22% of the respondent are says that purchasing the biscuits from radio , 25% of the
respondent are says that purchasing the biscuits from newspaper
Majority of 28% of the respondent are says that agree, 21% of the respondent are says
that neutral with the package of Perry’s biscuit, 25% of the respondent are says that
disagree
Majority of 20% of the respondent are says that strongly agree with the quality of Perry’s
biscuits, 24% of the respondent are says that agree, 20% of the respondent are says that
neutral with the quality of Perry’s biscuits
Majority of 07% of the respondent are says that customer satisfied that price of the
product, 26% of the respondent are says that customer satisfied that taste of the product,
24% of the respondent are says that customer satisfied that flavor of the product
Majority of58% of the respondent are says that Price Feature to be improved in Perry’s
biscuits, Majority of 26% of the respondent are says that average with quality of the
product, 28% of the respondent are says that low with quality of the product
Majority of24% of the respondent are says that very good with price of the product, 25%
of the respondent are says that good with price of the product, 19% of the respondent are
says that average with price of the product
Majority of 25% of the respondent are says that good with Availability of the product,
26% of the respondent are says that average with Availability of the product, 25% of the
respondent are says that low with Availability of the product
Majority 26% of the respondent are says that average with taste of the product, 25% of
the respondent are says that low with taste of the product
Majority of 27% of the respondent are says that good with freshness of the product, 24%
of the respondent are says that average with freshness of the product, 25% of the
respondent are says that low with freshness of the product
Majority of50% of the respondent are says that agree with the change the packaging &
color of the cover
Majority of 22% of the respondent are says that high with Nutritious is Perry’s Biscuits ,
28% of the respondent are says that neutral with Nutritious is Perry’s Biscuits , 27% of
the respondent are says that low with Nutritious is Perry’s Biscuits
Majority of 31% of the respondent are says that neutral with buying Perry’s biscuits in
comparison to new brands , 16% of the respondent are says that low , 23% of the
respondent are says that very low with buying Perry’s biscuits in comparison to new
brands.
Majority of 25% of the respondent are says that agree, 25% of the respondent are says
that neutral with the packaging of Perry’s Biscuits attractive , 25% of the respondent are
says that disagree
Majority of 20% of the respondent are says that good with Perry’s Biscuits, 23% of the
respondent are says that average with Perry’s Biscuits, 32% of the respondent are says
that poor with Perry’s Biscuits
RECOMMENDATIONS
Perform a detail demand survey at regular interval to know about the unique needs and
requirements of the customer.
The company should make hindrance free arrangement for its customers/retailers to make
any feedback or suggestions as and when they feel.
The company should focus to bring some more flavors and variety of schemes rather then
bring second and repeat same old one. It is always better to be first than being better.
The company must be aware of and keep at least the latest knowledge of its primary
competitors in market and try to make a perfect anticipated efforts to meet the same
The company should also use time to time some more and new attractive system of word
of mouth advertisement to keep alive the general awareness in the whole market as a
whole.
The company should be always in a position to receive continuous feedback and
suggestions from its customers/ consumers.
The company should undertake promotional activities to increase awareness and brand
preference and also to gain market share.
SUGGESTIONS:
Based on the findings of the study, the researcher would like to give following
suggestions to strengthen business and consumer satisfaction level.
The company to retain its market leadership should concentrate in sales promotion
activities, which would enhance the sales of Perry’s products.
Special programs me can be organized to motivate the dealers and retailer to gain
awareness about various schemes and also to push the sales.
Point of purchases display for Perry’s should be increased.
Perry’s is found to be preferred by majority of the customers.
Some of the respondents informed that the Perry’s Company demands more deposits
from the dealer, Hence the company should try to reduce the deposits amount from the
dealers that will help the company to retain the existing dealers.
A few respondents informed that the Perry’s Company does not give more advertisement
compared to other companies.
Hence the company may concentrate on advertisement to attract major customers.
Mostly respondents suggested in reduction of price.
They may also use innovative packing methods for covering the biscuits packs. Perry’s
industries may bring a variety of new tastes in biscuits.
CONCLUSION:
The modern marketing and business are fully consumer and customer oriented. These
ideas should be kept in mind with all the manufacturers. Otherwise, they have to lose the existing
customers. All the companies should try to satisfy the desires and needs of the customers in all
possible ways. As there are heavy competitions in the confectionary items, the Perry’s industry
should be very careful with regard to customer satisfaction.
The Company new products contribute considerable market share in the total market.
Perry’s products are most popular among its users mainly because of its taste and preferences,
low price and much more availability. Customers ask for specific biscuits of Perry’s in retail
shop because of their advertisement. If the particular brand is not available they would not
recommend any other brand. That Perry’s Biscuits has gained acceptance by the customer and
has huge potential to expand its market share and become leaders in few of its biscuits category
Perry’s is most popular amongst its users mainly because of its taste, brand name and
innovativeness. Mostly consumers remember the advertisement because of the frequency of add
and brand ambassadors. Thus it should focus on good taste so that it can capture the major part
of the market. But most of the consumers prefer Perry’s as their first preference, than Perry’s. I
come to the conclusion that visibility affects the sales of Biscuits in a very special way. And in
terms of biscuits variety Sun feast is lacking behind the range of biscuits for health conscious
consumers. In today’s scenario, customer is the king because he has got various choices around
him. If the company is not capable of providing consumers the desired result then the consumer
will definitely switch over to the competitor. Therefore to survive in this cut throat competition,
the company needs to be the best.
REFERENCES
JOURNALS
Bloemer, J.M.M and Kasper,H.D.P. “The complex relationship between customer
satisfaction and brand loyalty”, Journal of Economic Psychology, Vol 16, 1995, 311-329.
Mittal V. And Kamakura, W.A. “Satisfaction, repurchase intent, and repurchase
behavior: Investingating the moderating effect of customer characteristics”, Journal of
Marketing Research, 38 (1),2001, 131-142
. 3. Sirdeshmukh. D, Singh .J, and Sabol. B, “Consumer Trust, Value, and Loyalty in
Relational Exchange”. Journal of Marketing, Vol.66,2002,15-37.
Bitner, M.J. “Building Service Relationship: It's all about Promises”, Journal of Academy
of Marketing Science, 23 (4), 1995, 246-51.
BOOKS
”Philip kotler” Marketing management.
Consumer Behavior by Leon G Schiffman , Leslie Lazar Kanuk
Consumer Behaviour : Text and Cases 1st Edition (Paperback) by Ramneek Kapoor,
Nnamdi Madichie Publisher: Tata-Mcgraw Hill Publisher Edition: 2012.
Consumer Behaviour Building Marketing Strategy Publication Year : 2011
WEBSITES:
http://www.itcportal.com
http://www.nowsell.com/marketing-guide/evolution-of-marketing.html
http://www.google.com/images
http://www.scribd.com
ANNEXURE
A STUDY ON CONSUMER PERCEPTION TOWARDS BISCUITS WITH SPECIAL
PREFERENCE TO PERRRY'S BISCUITS IN TRICHY LIMITED.
QUESTIONNAIRES
1) Name: -
2) Age Group:-
a) Below-10
b) 10-20
c) 20-25
d) Above 25
3) Sex: -
a) Male
b) Female
4. Educational Status
a) SSLC
b) HSC
c) UG
d) PG
e) POST PG
5. Occupation: -
a) Service
b) Student
c) Business
d) House Wife
e) Other
6. You choose the biscuits on the basis of
a) Advertisement
b) Suggested By The Friends
c) Convinced By Shopkeeper
d) Price Consideration
e) Taste
24. What further improvement do you want what further improvement do you want?
Particular Very good Good Average Lower Very lower
Quality
Price
Availability
Taste
Freshness
25. Do you think company should change the packaging & color of the cover?
a) Yes
b) No