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Kenya Institute of Management: DMM 202: Marketing Management Instructions: Attempt Any 2 (Two) Questions
Kenya Institute of Management: DMM 202: Marketing Management Instructions: Attempt Any 2 (Two) Questions
1) A) ‘A SWOT analysis presents a company in four possible scenarios’. Discuss (20 marks)
B) Discuss the various elements that constitute the internal marketing environment (15marks)
3) A)Briefly define the various marketing concepts and explain its relevance to a modern organization
(15 marks)