MIDM

QUESTIONNAIRE on
BISLERI MINERAL WATER

1. What are your sources of drinking water?

 Bottled water
 Regular water
2. What according to you is the safest form of drinking water?
 Mineral
 RO treated
 Boiled
 Filtered
3. Do you prefer bottled mineral water over regular water?
 yes
 no
 No difference
4. What are the factors you take into consideration before buying bottled water?
price brand?
 availability certification
 don't care
5. Which company’s bottled drinking water do you prefer?
 Bisleri Kinley Aquafina Himalaya
 Others please specify:
6. Where do you generally buy bottled drinking water from?
 metro, railway station
 bus stand
 local vendors
 Office/School Cafeterias'
7. What size of bottle do you usually prefer?
 500ml 1 ltr 1.5 ltr 2 ltr
 If more please specify:
8. Do you carry drinking water with you while travelling?
 always
 occasionly
 rarely
 never
9. Do you prefer drinking water with an essence over Soft drinks/artificial juices/lemonade?
 yes
 no
 can't say
 depends time to time
10. What is your perception of Bisleri?
Best V.good good average bad
5 4 3 2 1
11. If Bisleri launches a new range of bottled drinking water with an essense of different flavors ,then
would you prefer buying it?
 Yes
 may be
 No
 can't say
12. Which of the following flavors do you prefer? You may select more than one.
 Litchi
 Strawberry
 Orange
 Pineapple
 Mint
 Other please specify:
13. How much are you willing to spend on the above flavored (1ltr) bottle?
 Rs 10-12
 Rs 12-15
 Rs 15-20
14. What suggestions will you give to Bisleri regarding the new product and customer service?

Personal Details
Name:-
Age:
Gender: Male Female
Marital Status:- ____Single ____Married ____Divorced ____Widow
Profession:-
 IT, ITES
 Sports/Trainer
 Hospitality
 Field Work
 Management
 Student
 Others please specify:

Address:-

City: State: Pincode:

Telephone: (Office) Mobile:-
Annual Income:-
 Rs 100,000 – Rs 300,000
 Rs 300,001 – Rs 600,000
 Above Rs 600,000

THANKYOU
for your participation