This document contains 5 multiple choice questions about concepts in consumer behavior and marketing. The questions cover topics like product positioning, subliminal perception, levels of analysis in consumer behavior, addiction, and symbolic meaning in advertising. For each question, the correct answer is provided.
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This document contains 5 multiple choice questions about concepts in consumer behavior and marketing. The questions cover topics like product positioning, subliminal perception, levels of analysis in consumer behavior, addiction, and symbolic meaning in advertising. For each question, the correct answer is provided.
This document contains 5 multiple choice questions about concepts in consumer behavior and marketing. The questions cover topics like product positioning, subliminal perception, levels of analysis in consumer behavior, addiction, and symbolic meaning in advertising. For each question, the correct answer is provided.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOC, PDF, TXT or read online from Scribd
This document contains 5 multiple choice questions about concepts in consumer behavior and marketing. The questions cover topics like product positioning, subliminal perception, levels of analysis in consumer behavior, addiction, and symbolic meaning in advertising. For each question, the correct answer is provided.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOC, PDF, TXT or read online from Scribd
Q-1) Product differentiation is almost always associated with which of
the following concepts?
a. product positioning b. Segmentation c. Environmental
analysis
d. pricing e. None are correct
The answer is a, product positioning.
Q-2) which of the below concepts is a possible explanation for
subliminal perception?
a. Miller's Law b. Zeigarnik effect c. Incremental effects
theory
d. von Restorff effect e. Alimony effect
The answer is c, incremental effects theory
Q-3) The "pyramid of consumer behaviour" illustrates the focus of
several disciplines when studying consumer behaviour. Focus on the individual's consumer behaviour (such as how one reads certain sections of a magazine) is termed:
a. idiosyncratic b. macro c. micro
d. unitary e. None
The answer is a, Idiosyncratic
Q-4) A physiological and/or psychological dependency on products or
services is called …
a. psychosis b. conditioning c. Addiction
d. obsession e. gratification
The answer is c, Addiction.
Q-5) The meaning which consumers derive from a specific symbol used in an advertising message is referred to as the: