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    Post Graduate Diploma in Marketing Management Programme Structure 2018-19

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    Alvin blaze
    The document outlines the course structure for a Post Graduate Diploma in Marketing Management program over two semesters. Semester I includes 13 credits of external courses covering topics like Marketing Management, Marketing Research, Sales Force & Channel Management, and Consumer Behaviour. It also includes 2 credits of internal courses on Principles & Practices of Management, for a total of 15 credits. Semester II covers 10 credits of external courses on International Marketing, Business to Business Marketing, Customer Relationship Management, Integrated Marketing Communication, and Product Management. It also includes 5 credits of internal courses on Brand Management and a 3 credit project, for a total of 15 credits.

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    Post Graduate Diploma in Marketing Management Programme Structure 2018-19

    Uploaded by

    Alvin blaze
    4 views1 page
    The document outlines the course structure for a Post Graduate Diploma in Marketing Management program over two semesters. Semester I includes 13 credits of external courses covering topics like Marketing Management, Marketing Research, Sales Force & Channel Management, and Consumer Behaviour. It also includes 2 credits of internal courses on Principles & Practices of Management, for a total of 15 credits. Semester II covers 10 credits of external courses on International Marketing, Business to Business Marketing, Customer Relationship Management, Integrated Marketing Communication, and Product Management. It also includes 5 credits of internal courses on Brand Management and a 3 credit project, for a total of 15 credits.

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    The document outlines the course structure for a Post Graduate Diploma in Marketing Management program over two semesters. Semester I includes 13 credits of external courses covering topics like Marketing Management, Marketing Research, Sales Force & Channel Management, and Consumer Behaviour. It also includes 2 credits of internal courses on Principles & Practices of Management, for a total of 15 credits. Semester II covers 10 credits of external courses on International Marketing, Business to Business Marketing, Customer Relationship Management, Integrated Marketing Communication, and Product Management. It also includes 5 credits of internal courses on Brand Management and a 3 credit project, for a total of 15 credits.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    4 views1 page

    Post Graduate Diploma in Marketing Management Programme Structure 2018-19

    Uploaded by

    Alvin blaze
    The document outlines the course structure for a Post Graduate Diploma in Marketing Management program over two semesters. Semester I includes 13 credits of external courses covering topics like Marketing Management, Marketing Research, Sales Force & Channel Management, and Consumer Behaviour. It also includes 2 credits of internal courses on Principles & Practices of Management, for a total of 15 credits. Semester II covers 10 credits of external courses on International Marketing, Business to Business Marketing, Customer Relationship Management, Integrated Marketing Communication, and Product Management. It also includes 5 credits of internal courses on Brand Management and a 3 credit project, for a total of 15 credits.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 1

    Post Graduate Diploma in Marketing Management

    Programme Structure 2018-19

    Semester I

    Title of the Courses No. of Credits


    External Course 13
    Marketing Management 3
    Marketing Research 3
    Sales Force & Channel
    2
    Management
    Economics for Managers 3
    Consumer Behaviour 2
    Internal Course 2
    Principles & Practices of
    2
    Management
    Total 15

    Semester II

    Title of the Courses No. of Credits


    External Course 10
    International Marketing 2
    Business to Business Marketing 2
    Customer Relationship
    2
    Management
    Integrated Marketing
    2
    communication
    Product Management 2
    Internal Course 5
    Brand Management 2
    Project 3
    Total 15

    *The course structure is subject to revision

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