Alessandra Gonzalez Callan

8300 Baltimore Avenue, College Park, MD 20740

Phone: 240-593-3396 E-Mail: alessandra277@yahoo.com
https://alessgonzalezcallan.wordpress.com

Education
Bachelor of Arts: Communications, Public Relations Graduation Date: May, 2018
Bachelor of Arts: Spanish Graduation Date: May, 2018
University of Maryland- College Park, MD

Career Development Experience

Online Communications Intern 06/2017 to Current

University of Maryland- Education Abroad- College Park, MD

Ø Initiated and developed the Social Media Ambassadors program by recruiting students, managing policies and
procedures, serving as primary liaison with enrolled students, reviewing posts, coordinating posting schedule as
well as managing incentive system

Ø Presented a communications panel at the UMD Social Conference focused on social media strategies

Ø Developed and published content for all social media accounts focused on office updates, program and student
features, job and internship highlights and campus events

Ø Assisted with student interviews conducted for promotional office videos and edit final version of the project

Ø Initiated office campaigns that combine social media presence and in-person outreach activities

Ø Translated Spanish-written academic documents to English

Communication Consultant 02/2017 to 12/2017

Lennox-Gastaut Syndrome Foundation- New York, NY
Ø Conducted a social media audit for all used media channels to create critiques and recommendations

Ø Developed a Social Media Policy and Guidelines for future volunteers and employees

Ø Created content such as blog posts and social media posts for Instagram, Twitter and Facebook

Student Assistant 06/2015 to 08/2016

University of Maryland- International Student and Scholar Services College Park, MD
Ø Represented the University of Maryland to international students, scholars, the public and other external
sources

Ø Assisted student advisors with projects, workshops and events provided to international students and scholars

Ø Facilitated informational programs and orientations for prospective students

Relevant Skills
Ø Native Spanish speaker Ø Adobe Photoshop Ø Meltwater Ø Minitab

Ø Adobe InDesign Ø Adobe Illustrator Ø Hoot Suite Ø Canva