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Article 1 Accepted at Karachi Journal 1
Article 1 Accepted at Karachi Journal 1
Punjab, Lahore
Muahammad Zahid Raza1
Senior Librarian, Department of Social Work,
University of the Punjab, Lahore, Pakistan.
Dr. Shahid Soroya2
Chief Librarian, IT University, Lahore, Pakistan.
Zia-ur-Rehman3
Librarian, Department of Economics,
University of the Punjab, Lahore, Pakistan.
Abstract
1. Introduction
The whole map of the world has been changed with
the appearance of internet in the world. It has paved the way
for globalization. This web 2 technology and its applications
has provided the facility of online sharing of ideas, texts,
experiences, videos, research findings etc to whole world.
Online interaction of the people through social networking
sites and through their applications is named as social media.
New socal networking tools have been designed to interact
the whole world. CampuServe was first one who introduced
internet in 1969. In 1993, www technology was introduced
by CERN.1
1.2 Social Media
Kaplan and Heinlein2 defined social media as "A
group of Internet-based applications that build on the
ideological and technological foundations of Web 2.0, and
that allow the creation and exchange of user-generated
content. Social media are social software which mediates
human communication”.
According to Kerpen,3 “Social media is online text,
pictures, videos and links, shared amongst people and
organizations”.
1.3 Social Media use in Pakistan
Social Media usage expanding in the whole world
rapidly but in Pakistan its usage is not satisfactory. Major
population of Pakistan is not using it and only 11%
population of Pakistan is its user. However the use of
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internet is increasing in Pakistan day by day. It is healthy
development in Pakistani environment that business,
education and commercial organization are developing their
websites and software’s for marketing of their products.
Application of internet on mobile has also facilitated the
Pakistani people to use social media.4
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4. Research Methodology
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Table 1
Gender f %
Age Groups
25-29 39 7.9
7
Figure 2-a: Percentage of gender in usage of Social Media
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Figure 2-b : Percentage of age group in usage of Social
Media
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Table No.2
Computer skills f %
Access to Internet
Internet Connection
Dial up 32 6.5
10
50(10.2%) students have the advance level of computer
skills.
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Table 4
12
Friendster 7 1.4
Google Buzz 66 13.4
Research Gate 5 1.0
Blogs 3 .6
Wikis 12 2.4
Library thing 2 .4
13
Research Gate, 3(.6%) students were using blogs, 12(2.4%)
students were using Wikis, 2(0.4%) students used Library
Thing as their favorite social media.
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Table 5
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Table 6
University students Response Regarding purposes to use the
Social Media.
Sr Statement Stron Agr Neutr Disagr Strongly
# s gly ee al ee Disagree
Agree (%) (%) (%) (%)
(%)
24 Purposes, 18.4 21.7 27.1 21.4 11.4
make
friends
25 Writing 12.3 28.7 28.2 23.9 7
blogs
26 Buildings 14.3 38.4 20.7 17.5 9.4
new
communit
ies
27 Informatio 35.4 46.4 11.6 4.6 2
n wd
friends
28 Passing 19.5 32.2 22.1 18.4 7.9
time
29 Academic 33 39.2 18.4 6.3 3.1
purposes
30 Looking 21.4 33.7 22.5 14.7 7.7
for job
31 Network 9.6 28.9 27.8 20.8 12.9
business
32 Religious 26 46 17.7 6.6 3.7
learning
33 Political 22.3 37.6 24.9 11.2 3.9
awareness
34 Entertain 29.1 35 23.4 7 5.5
ment
purpose
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Table 5 indicated that (40.5%) students are agreed or
strongly agree to use social media for making friends and
32.8% students are disagree and strongly disagree to use
social media for making friends. 41% student s are agreed or
strongly agreed to use social media for writing blogs and
30.9% students are disagree or strongly disagreed to use
social media for writing blogs.52.7% students are agreed or
strongly agreed to use social media for building new
communities and 26.9% students are disagree or strongly
disagree to use social media for building new
communities.81.8% students are agreed or strongly agree to
use social media for sharing information with friends and
8.6% students are disagree or strongly disagree to use social
media for sharing information with friends.51.7% students
are agree or strongly agree to use social media for passing
time and 26.3% students are disagree or strongly disagree to
use social media for passing time. 72% students are agree or
strongly agree to use social media for academic purposes and
9.4% students are disagree or strongly disagree to use social
media for academic purpose. 55.1% students are agree or
strongly agree to sue social media for looking for job and
22.4% students are disagree or strongly disagree to use social
media for looking for job. 38.5% students are agree or
strongly agree to use social media for network business and
33.7% students are disagree or strongly disagree to use social
media for network business. 72% students agree or strongly
agree to use social media for religious learning or preaching
and 10.3% students are disagree or strongly disagree to use
social media for religious learning or preaching. 59.9%
students are agree or strongly agree to use social media for
political awareness and 15.1% students are disagree or
strongly disagree to use social media for political awareness.
64% students are agree or strongly agree to use social media
for entertainment purposes and 12.5% students are disagree
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or strongly disagree to use social medial for entertainment
purposes.
Table No.7
Respondents of students who don’t use social media.
Sr. Statement Not Don’t No Don’t Wastage No
No Interested enjoy time know of time Access
7-References
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February 02 Retrieved
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