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All That Is Air: Essay Title
All That Is Air: Essay Title
All That Is Air: Essay Title
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Walead Beshty, ‘FedEx@Large Box, International Priority Los Angeles - New York TRK-799801787482, New
York - London TRK-863164717027’ [2008].
Artist, Seth Price noted in his on-going work titled ‘Dispersion’ that,
“Publicness today has as much to do with sites of production and
reproduction as it does with any supposed physical commons”4 . In this
work Price suggests it is helpful to see the act of reproduction and
distribution as less of an issue-to-be-addressed and more as a natural
state. The real problem for entities born online—and fed by the
systems internet-based project work allows—is that any sort of
resonance they seek to create is automagically rendered ephemeral
through the process of publishing it. Publishing creates versions
designed to proliferate and lead lives of their own. And yet, removing
the act of publishing leaves works and ideas static. As Silvio Lorusso
states in his essay, ‘Performing Publishing’, “…every reframing adds a
certain ‘charge’ to the work and therefore makes something new out of it.
No transposition is neutral”5 .
1. Blanchot, Maurice. "Reality". The Book to Come, translated by Charlotte Mandell, Stanford UP, 2003, p99.
2. Blanchot, Maurice. "Perfidious Calling." The Book to Come, p101.
3. Roland, Bathes. ‘The Death of the Author.’ Aspen, 1967. First published in English in Aspen, Issue 5+6.
4. Price, Seth. Dispersion. 38th Street Publishers, 2008.
5. Lorusso, Silvio. ‘Performing Publishing: Fragmentation, Networks and Circulation’. Copyshop, 2018.
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6. Dawkins, Richard. "Memes: The new replicators." The Selfish Gene, Oxford University Press, 1976.
7. I have made a video investigating ‘memetic dispersion’ which can be viewed on YouTube by visiting
https://youtu.be/siBUD16LHWs (accessed June 2018).
8. Cargo Collective. "Useful Music. All mixes." Cargo Collective blog, Cargo Collective, June 2018, http://
2.cargocollective.com/Useful-Music. Accessed 8 June 2018.
Fresh Hours
And so we arrive at LOT and their regular live-streaming ‘hang outs’
known as Fresh Hours. At it’s core, LOT is a subscription service that
supplies customers with ‘portion-controlled’ clothing (1 sweatshirt
every 3 months, 1 pair of pants every 4 months, 1 t-shirt every 2
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Still from a ‘Fresh Hours’ live stream with live discussion on the left, handheld device mirroring a
google search in the middle and Twitch chat stream on the right.
14. Bal, Mieke. Looking in: The Art of Viewing. Routledge, 2013, p82.
15. Blanchot, Maurice. "Reality." The Book to Come, translated by Charlotte Mandell, Stanford UP, 2003, p101.
16. Chayka, Kyle. "Engineering the End of Fashion." Ssense, 25 July 2017, http://ssense.com/en-us/editorial/
fashion/engineering-the-end-of-fashion. Accessed 8 June 2018.
17. Price, Seth. 2002–ongoing. Dispersion. Essay displayed through various mediums. Rhizome Net Art
Anthology. https://anthology.rhizome.org/dispersion. Accessed 8 June 2018.
18. O’Doherty, Brian. "Inside the White Cube: Notes on the Gallery Space, Part 1." Artforum, March 1976.