Professional Documents
Culture Documents
Theory of Retailing
Theory of Retailing
Theory of Retailing
Theories of retail
change
Introduction
A number of explanations have been made about how retail organiza-
tions grow, develop, expand and succeed. Theories of retail change
make sense of what has happened to retail organizations in the past,
and more importantly, help retailers to foresee future scenarios for their
business, and those of their competitors.
In this chapter the main theories of retail change are presented,
explained and applied to current retail organizations.
There are three main categories of theory:
䊉 Cyclical theories.
䊉 Environmental theories.
䊉 Conflict theory.
Cyclical theories
Cyclical theories are those which trace common patterns in retail
development over time and include the earliest theories of retail
change. There are three primary cyclical theories:
1 Wheel of retailing.
2 Retail life cycle.
3 Retail accordion.
The publisher detailed in the title page holds the copyright for this document
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted,
in any form or by any means, electronic, mechanical, photocopying, recorded or otherwise, without the written
permission of Spenford IT Ltd who are licensed to reproduce this document by the
publisher
rights@download-it.org
www.download-it.org