SRI SHARADA INSTITUTE OF INDIAN MANAGEMENT - RESEARCH

(NEW DELHI)

SATURDAY
DEVELOPMENT DAYS
PROJECT REPORT
ON
INNOVATION
OF BAJAJ & OTHER BIKE PARTS

SUBMITTED BY SUBMITTED TO

RAHUL SHUKLA(20090203) PROF. SARTAJ KHERA

DIWAKAR PANDEY(20090176)

1
 PREFACE

A man can become perfect with a perfect knowledge and experience. As a

student of business management, we have studied many theories in the
classroom but any professional degree is incomplete without practical
knowledge of concerned field.

And the same case is with management studies, management is incomplete

without knowing practical application of theories studied. I have experienced
and understood the practical importance of these theories on this training.
More books and theoretical knowledge can’t help you in any field whether it is
management or technical. Only thing can help you is practical knowledge.

This development day provides a golden opportunity to the students for

getting a perfect knowledge and experience.

I come to know how the management of company is actually being done. How
decisions are made? How people behave and decide what to purchase?

As a part of my learning in management field and requirement of PGDM

program, I have been given an opportunity to grab practical knowledge in the
area of marketing and I had selected “BAJAJ” . I have made my best efforts
to get knowledge and experience. During the day, I had collected necessary
information, and I present all the necessary information to understand well.

2
 ACKNOWLEDGEMENT

It has been an enriching experience for me to undergo my SATURDAY

project, which would have not been possible without the goodwill and support
of the people around. As a student of SRI SHARADA INSTITUTE OF INDIAN
MANAGEMENT (SRISIIM), VASANT KUNJ, I would like to express my
sincere thanks to all those who helped me during my development day
programme.

Firstly I would like to express my sincere thanks to reverend SWAMI DR.

PARTHSARTHY for their blessings and well wishes.

I extend my sincere thanks to Mr. SANJEEV CHATURVEDI AND MRS.

SARTAJ KHERA, Faculty Member, SRISIIM, NEW DELHI, for having spared
there valuable time with me and for all the guidance given in executing the
project as per requirements.

Last but not least, I would like to record my deepest sense of gratitude to my
friends for their support and constant encouragement.

However, I accept the sole responsibility for any possible error of omission
and would be extremely grateful to the readers of this project report if they
bring such mistakes to my notice.

3
 DECLARATION

WE, ASHISH SHARMA AND GHANSHYAMSINH JADEJA, hereby declare that

the report on “Saturday development day” entitled “INNOVATION OF Bajaj &
OTHER BIKE PARTS”is a result of my own work and my indebtedness to other
work publications, if any, have been duly acknowledged.

Place: New Delhi Signature

Date: 21/09/2010

(RAHUL SHUKLA)

(DIWAKAR PANDEY)

4
 CONTENTS

SR. No CHAPTER NAME PAGE No.

1 INTRODUCTION 6

2 OBJECTIVE 7

3 SIGNIFICANCE OF THE STUDY 8

4 INDUSTRY PROFILE 9

5 COMPANY PROFILE 11

6 FINDINGS and CONCLUSION 23

5
 INTRODUCTION

The research work carried out below is to study the innovation of bajaj bike.

In consumer market commitment to quality & customer satisfaction is the basic

success of any organization.

Market share indicates the position of organization in market as compared to its

competitor who is engaged in the same business or industry”.

BAJAJ is a well organized company. It has a wide range of motor cycles. The
management reviews the overall position of the company, so the available data and
information will help the management to adopt a perfect strategy to acquire more
growth in the market.

I conducted market research in a systematic manner by applying all management

tools to find out the consumer behaviour. I visited personally to the retailers of Bajaj.

OBJECTIVES OF STUDY

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Every study is being conducted with a purpose in it. The study of consumer
behaviour of BAJAJ is carried out to achieve the objectives listed below.

 To FIND THE INNOVATION OF BAJAJ BIKES.

o To collect information on motor cycle.

SIGNIFICANCE OF THE STUDY

7
As an important part in MARKETING a marketer must be aware of the choice and
preference of consumer. A consumer is the person who is going to give the actual
business to company.

Thus a consumer is the most important aspect in the life of a firm and hence need to
be studied very carefully so to predict easily and efficiently.

Industry Profile:-

History of Motorbikes

Your heart might thump faster when you watch those motorbike stunts on silver
screen or for that matter you will be simply be fascinated when you must have seen
Bollywood hunk John Abraham on a Suzuki Hayabusa or watching the latest version
of your favourite bike in a parking lot that motivates you to own one.

Be it a low-end bike or a high-end one all have the same potential to drive you crazy.
Bikes have always given us precious moments; including some joyous rides, cruising
through the traffic snarl with ease and making all four-wheeler guys fume with fury
(ah! Envy we know!) or accompanied you as a best friend on those rainy and sultry
days. There is surely an emotional attachment for every bike owner and a story to
8
narrate about his riding experience. But we hardly give a thought to how these
amazing man-made metal machines were created that are tirelessly serving us for
years. Let’s go back…

The origin of motorbike

The history of motorbikes drifts us back to the middle of 19th century when the
bicycle was modified into a motorbike with a very few mechanisms that earned the
name of a ‘motorcycle’. In 1885 Gottelieb Daimler and Wilhelm Maybach the German
inventors created the first motorbike that sported a petrol-powered engine.

Thought there are previous versions of the motorcycle that relied on steam power
and charcoal. The Europeans devised many versions of the motorcycle and
eventually motorcycle designing moved to America. The first motorcycle that was
sold for the common man was in 1984 developed by Hildebrand and Wolfmuller and
since then there was no stopping as the bicycle makers started designing
motorcycles.

In 1902 the bicycle maker Triumph installed a Belgian made engine and launched
their first motorcycle and the following year Harley Davidson came up with their
bikes.

9
When did India get its first bike?
Motorbikes have become such an integral part of very average Indian family so it is
all the more intriguing to explore the history of bikes in the country. The bike entered
the Indian arena rather very late and was launched out of necessity. In 1955 the first
ever motorbike was bought out by Royal Enfield Company that was a 350cc-
powered engine popularly known as Bullet, which arrived in India to aid the army and
police officials for improving their patrolling duties. This Bullet got its original form in
Chennai. The bike soon touched fame and popularity and many Indian homes
greeted the Royal Enfield bikes. The bike scene gaining momentum motivated the
Escort Motor Company to launch their version called Rajdoot that proved to more
efficient and fulfilled most requirements of the middle-class Indian families. The
Rajdoot ruled the Indian roads for a long period.

The followers
Looking at the fast growing motorbike market in India, the Japanese two-wheeler
icon Yamaha launched their series of superior bikes for the Indian consumer and
was ranked the numero uno for almost a decade.

COMPANY PROFILE

Bajaj bike was established up by the Rajasthani merchant. Over the last decade, the
company has successfully changed its image from a scooter manufacturer to a two
wheeler manufacturer. This company is headed up by Rahul Bajaj who has an
income of all around 1.5 US billion. Bajaj Auto came into existence on November 29,
1945 as M/s Bach raj Trading Corporation Private Limited.

BAJAJ PLATINA

10
Bajaj Platina is a four stroke 150cc engine which has a mileage of 70kmpl.Bajaj has

launched two versions of this bike one with 100cc engine and
second with 125cc engine.  It develops a power of 8.2 bhp@ 7500 rpm and produces
a torque of 45000rpm. The on road cost of this bike is around Rs 36,000.Bajaj has a
hope to sell 70,000 to 80,000 units of this bike per month. Platina’s levers, grips,
mirrors and switchgear are of the finest quality, and add to its exquisiteness.

BAJAJ XCD

After the launch of this bike,it has overcome all type of bike ranging between 125cc-
135cc.The all new Bajaj XCD is four stroke 125-135cc air cooled engine depending
upon which version it is. The latest DTS-I technology has a maximum power

10.85Nm @ 5000rpm and has a mileage of 109kmpl.The

engine is characterized because of its smooth working of its engine which avoid
vibration. It also has a digital speedometer and a self electric start. It is visible in 4
different colors on the road which are Blue, Black, Red and Silver.

BAJAJ DISCOVER

Bajaj Discover is a four stroke air cooled 135cc air cooled engine with DTS
technology. It produces a power of 13.1 bhp @ 8500rpm and produces a maximum
torque of 11.88Nm at 6500rpm.It also has 240mm disc brake in the front wheel and

130mm drum brake in the rearer wheel. The red strips and blue
stripes on black color perfectly matches and are mainly seen on the road. The on
road price of this bike is all around Rs 56,000.The new modified Bajaj Discover has
digital speedometer which enhances the look of the bike. It weight is around 133kg
and has a fuel tank of 10 liters.

BAJAJ AVENGER
11
The all new Bajaj Avenger has 4 stock 198.8cc air cooled engine with latest DTSI
Technology. It has a power of 17.51bph @8000rpm and can produce a

torque of 16.78Nm @6000rpm.Other than these specification it

has five gear box, weighs around 152 kg and has a fuel tank of 15 liters, has a disc
brake of 240mm.Its on road cost has been estimated around Rs 70,000. The color
variants of Bajaj Avenger-200 DTSI come in black, red, silver and blue. The low rise
of seat may cause in difficulty in ridding for those bikers who are in a habit of riding
street bikes. It is a low –cruiser with chrome body and stylish look.

BAJAJ PULSAR

Bajaj Pulsar made a projected score of around 1 billion in just 3 years. It is one of the
awaited bikes on the earth. Bajaj started with first 150cc pulsar which was able to
break all the records. Later on it produced other version of this bike which was
180cc, 200cc, 220cc and now it is launching 300cc.

BAJAJ PULSAR 150cc

It has a four stroke air cooled 150cc engine, and can produce a power of

13,5bhp @8000rpm and has a torque of 12.8Nm @6500rpm.Soon

an upgraded version of pulsar 150cc has been observed which was filled up with
digital speedometer .

BAJAJ PULSAR 180cc

Seeing the progress and craziness among the people Bajaj launched its second

version which was also able to break all the records of sale. It is a
four strok180cc air cooled engine which produces a maximum power of 16.5bhp
@8000rpm and can makes a torque of 15.42 Nm @6000.

12
BAJAJ PULSAR 200cc

Bajaj Pulsar 200cc had a model of somewhat like a superbike. It has a feature

of auto-adjustable oil cooler. It has 4 stroke air cooled 180cc engine

which can produce a power of 18 BPH @8000rpm and has maximum torque of
17.17Nm.

BAJAJ PULSAR 220cc

It is mo more than a super bike. HI-TECH Design and great pick up of this bike

are the main key factor.It has a 4 stroke air cooled 220cc
displacement engine. The additional features of this bike are low engine oil indicator,
low battery voltage indicator.

BAJAJ PULSAR 135cc

The new Bajaj Pulsar 135cc has a power of 13.5bph.It is the world’s first bike

to have twin-spark four-valve engine. The price of the bike is around

Rs 52,000. It has some of the additional feature beside other pulsar which is Single
down tube frame, Sporty rear with high stance and sporty mud guard Split Seated
and Arrow-shaped turn headlamps.

SOME OF THE MOST IMPORTANT AND DEMANDED BYKES OF BAJAJ

Bajaj Pulsar 180 DTSi

Bajaj has launched the latest 2009 edition of Pulsar 180 cc bike. Bajaj Auto
reiterates its strategy with the introduction of 2009 Pulsar Edition to keep the
company on top in the bike segment. This new launch from Bajaj is a good news for
the bike fans and crazy bike riders. The 2009 edition is named as Pulsar 180 UG-IV.
The bike looks really stunning and much muscular then the older version of Bajaj

13
Pulsar. This bike is much more similar to the pulsar 200cc design with black engine
and alloy wheels which lend its style of black edition pulsar.

Engine
The bike uses the same 178.6cc 4 stroke air cooled single cylinder SOHC 2 Valve
mill, which produces an enhanced output of 17.02 PS at 8500 rpm. Bore and stroke
measure 63.5 mm and 56.4 mm respectively. Maximum torque is reduced by 1 Nm
to 14.22 Nm from 15.2 Nm of the earlier version. The reduction is very much felt in
this bike. The bike breathes through the UCD 29 carburetor.

Design And Comfort

The overall quality of the parts in this New Pulsar has been improved significantly.
However, the finish on certain parts like indicator holders and the side panel locks
could have been better. The first thing that strikes one is the addition of tank shrouds
and the split seat that are borrowed from Pulsar 200 DTSi. The New Pulsar 180 gets
changed in many ways. Now it gets the fleshy 37-mm fork assembly at the front. The
contemporary all black theme is carried forward in the new version. From the forks to
engine and rear suspension, everything gets matte black finish. There are larger
forks at the front and box section swingarm at the rear. The DTS-i engine (no fuel
injection) now generates slightly more power. The power output of new pulsar 180cc
is 17.02PS at 8500rpm compared to the earlier 16.5bhp at 8000rpm. New pulsar
180cc has a wheelbase of 145 mm, 25 mm longer than the previous one. Kick lever
has been scrapped and ignition is only through battery in the new pulsar 180cc. The
bike also gets a new rear sprocket and the O-ring chain. There is a clip-on handlebar
in the new bike

Ride And Handling

The wheelbase has been increased from 1320 mm to 1345 mm, which aids the
straight line ability of this bike. The bike now comes loaded with an Oval section
swing arm derived from the Pulsar 200/220 cc. With the inclusion of all these
features the bike feels a bit stiff and less nimble when compared with the earlier
version. The bike has a longer turning radius. Under extreme braking, Pulsar stands
tall because of the quality of tyres. The New Pulsar will definitely hit the road with
well acclaimed performance in the complete new look quite resembling 200cc.

Variants, Price And Color

Bajaj Pulsar 180 DTSi UG IV is available in the colour variants of Blue, Black, Red
and Silver.

Price of Bajaj Pulsar 180 DTSi (Starting Price in Bangalore, Hyderabad,

Chennai, Pune, Delhi, Ahmedabad, Kolkata, Mumbai)
City Ex. Show On Road City Ex. Show On Road
Room Room

Bangalore Rs. Rs. Hyderabad Rs. Rs.

58,902/- 69,457/- 59,400/- 66,397/-

Chennai Rs. Rs. Pune Rs. Rs.

59,500/- 66,179/- 59,709/- 65,560/-

14
 Delhi Rs. Rs. Ahmedabad Rs. Rs.
59,720/- 63,486/- 59,981/- 66,221/-

Kolkata Rs. Rs. Mumbai Rs. Rs.

60,000/- 68,500/- 61,511/- 70,211/-

Bajaj Pulsar 220 DTSi

Bajaj Auto launched its much awaited upgraded version of Bajaj Pulsar 220cc on
June 23, 2009. The Company has claimed that the New Pulsar 220 DTSi is the
fastest bike in India. The bike can reach top speed around 144-150 kmph, which is
really good in comparison with other bikes of the segment. The changes made in
this bike are the all-black engine, black alloy wheels and most importantly new
carburetor instead of fuel injection, which makes the bike more different from the
older version. The Pulsar 220cc retains the same old type digital speedometer with
front faring slightly changed. The tyres of New Pulsar 220 cc are wider. The bike
has an all-black treatment with black forks, swing arm, alloys and engine paint.
Other visual tit-bits are chiseled 3D graphics, a redesigned console background
and revised clip-on handlebars. Power output has been pegged at 21.04PS @
8500rpm, and the torque remains the same at 19.12Nm.

Engine
The new engine shares the same dimensions as the 220 DTS-Fi, but now breathes
through a 32-mm venturi carburetor with an auto-choke feature. In addition, the
intake port in the cylinder head has been modified, along with higher lift and
duration cam. A larger resonator and catalytic converter are also used to increase
performance. The higher engine performance has been matched to a modified 5th
gear ratio, to make the New 220 Pulsar, 'The Fastest Indian Bike'. Apart from
featuring new engine parts, the 220 cc bike also has better gearbox with reworked
gear ratios, stickier rubber, better suspension, more powerful brakes and larger oil
cooler.

Design And Comfort

The 2009 Edition Bajaj Pulsar 220 DTSi may not have any drastic design changes,
but it surely looks quite different from its predecessor. Wheels and engine are in a
rich shade of black. Raised 3D graphics on the tank are also a big plus. The bike
comes with many new age features like auto choke, clip-on handle bar, split seats,
engine oil cooler, fuel and battery charge indicators, etc. It also uses temperature
based ignition mapping system through which the ignition timing is optimized to
15
achieve good start, quick warm-up and outstanding torque. It is definitely an ideal
machine for those who love to zoom with the raw power and thrill.

Ride And Handling

The New Bajaj Pulsar 220 DTSi is equipped with black top free loading
suspension, both front and rear, which keeps the machine under neutral feel. The
overall suspension mechanism remains the same except for the slight tweak in the
front. The modified stronger and larger front fork delivers a feel, which gives more
strength and power at high speeds. Another great asset of Pulsar 220 DTSi is
softer compound tyres to increase the grip on the road and without sacrificing the
stiffness of the tyre. It speeds from 0 to 60 kmph in just 3.8 seconds and from 0 to
100 kmph in 11.1 seconds. The bike gives 42.1 kmpl in city and 52.9 kmpl on
highways. Quick shifts on transmission and the new clutch assist long-distance
journey easily.

Variants, Price And Color

The 220 Pulsar is priced at Rs.70,000 (ex-showroom, Delhi). It also gives a
standard two year warranty up to first 10,000 km. The color variants come in Black,
Blue, Grey and Red.

Price of Bajaj Pulsar 220 DTSi (Starting Price in Delhi)

City Ex. Show Room On Road

Delhi Rs. 70,000/- -

Bajaj Platina 125 DTS-Si

Bajaj Platina has been quite popular inside and outside India since its launch in
2006. The old entry level 100cc Platina was based on CT-100. The bike was
introduced as the cheapest bike and competed with the Hero Honda. And now Bajaj
has unveiled the 125c version using Bajaj Exhaus-Tech technology. This new Bajaj
Platina 125 DTS-Si sports alloy wheels, twin headlamps, matt finished black silencer,
trendy console, sleek chrome graphics, graphite tinted engine and chrome streaked
side panels. Having the same engine of XCD 125 DTS-Si, it is expected to perform
as good as XCD attracting a good number of buyers.

Engine
New Platina 125 DTS-Si is slotted with 125 cc engine and adopts next generation
16
technology of DTS SI (Digital Twin Spark Swirl Induction). With the advanced
technology Bajaj Platina DTS Si is also equipped with ExhasTEC that ensures better
torque even at the lower rpms for superior riding comfort in all road conditions. The
brand New Platina is powered by a 4 stroke 125 cc engine that pumps out a fuel-
efficient output of 9 bhp with highest pushing power of 11 nm @ 5000 rpms. The twin
sparks technology teamed up with an intelligent micro-processor offers an efficient
fuel-combustion and promises to deliver an unbeatable 111 kmpl making it India's
most fuel efficient motorcycle engine.

Design And Comfort

Slim, short and slightly longer look of the Platina DTS-Si isn't that attention grabbing
when compared to other 125cc models like the Honda Stunner. But 100cc
motorcycle buyers might find it tempting on account of the attractive price tag.
Additional Features in Bajaj Platina 125 DTS-Si are DTS-Si engine, ride control
switch, electric start, auto choke, maintenance free battery, anti-friction DU bushes in
the front fork, SNS suspension and the twin pilot lamps. It has also got an enhanced
mileage claimed to be 111kmpl.

Ride And Handling

The ride quality is great with the well padded seat and the long distance rides are a
stress free affair. The braking system performs well with the drum brakes. It
accelerates to 60kph in 8.4 seconds and can hit a top speed of 96kph. While top
speed is not the big deal, this new bike rather deals the fuel efficiency instead
making it most fuel-efficient bike in India. The MTL tyres are good but better rubber
would have done better. The ride quality on the bike is luxurious with the telescopic
front suspension and the first SNS (Spring-N-Spring) rear suspension with the
longest travel of 105mm in its class. The seating posture is upright and the handle
does not feel vibrations in spite of the bar end weights. Pillions have no complaint
about their perch on this bike.

Variants, Price And Color

The available colors of the bike are Red, Black, Blue and Grey and the ex-showroom
price of the bike is just around Rs. 39,000 which is something Honda, TVS and the
rest will have to worry a lot in this segment.

Price of Bajaj Platina 125 DTS-Si (Starting Price in Delhi)

City Ex. Show Room On Road

Delhi Rs. 39,000/- -

17
Bajaj XCD 125

The Bajaj XCD 125 DTS-Si has set a benchmark in an effort to become one of the
best selling bikes in the 125cc segment. Since its launch in 2007, it seems to have
overtaken all the 125cc bikes. Around 40% of the motorcycle market is constituted
by the 125cc segment and XCD alone contributes 13%. Mr. Amit Nandi, General
Manager, Bajaj Auto said, "60% of Bajaj XCD 125 DTS-Si customers were erstwhile
100 cc customers who felt compelled to choose the XCD 125 over other 100cc
products due to its obvious superiority on performance, features and fuel economy
on the one hand and the sporty, youthful image of the Bajaj Brand on the other". The
XCD was introduced as an extended version of 100cc bikes with improved power
and features. It comes in two options of electric start and kick start.

Engine
Powered by the latest DTS-Si technology, Bajaj promises to offer the maximum
power of 10.85 Nm @ 5000 rpm and the wonderful mileage of 109kmpl. The bike
pulls smoothly through the gears and is comfortable to go around in top gear. The
engine is relatively smooth and avoids vibrations though still needed to be improved
when compared with the peers.

Design And Comfort

The XCD 125cc looks quite eye-catching and it is in line with other bikes of Bajaj.
The Headlamp, Side-Panels, Tail Lamps are all sourced from Pulsar and Discover.
The built quality is up to the standard. It also comes with a self starter. It also
features Digital Speedometer and the switches are the best in this segment. Push to
cancel turn indicator switch is present along with the high bean flasher and the Ride
Control switch. With all these unique features further added by chain cover with built-
in noise-damping system, full DC electrical system for quick and easy start and the
new concept of folding front plate number, the XCD looks sharp and handsome.

Ride And Handling

The ride quality of XCD 125 is very good and we can have the feel of a bigger bike
while riding. It has almost become a good service of Bajaj to offer the best ride
quality among Indian bikes. The Pulsars have already been named for the best ride
quality in the country followed by the Discover 135 and now the XCD. In the actual
city conditions, it runs on around 70 km per liter and thus it has been named among
the most fuel efficient motorcycles in India. In short, XCD is a good package that
comes with the satisfying ride quality, good handling, powerful pick up and the better
18
fuel economy.

Variants, Price And Color

The available colors of Bajaj XCD 125 DTS-Si are Blue, Black, Red and Silver.

Price of Bajaj XCD 125 (Starting Price in Delhi, Hyderabad, Chennai,

Bangalore, Ahmedabad, Kolkata, Jaipur, Mumbai, Pune)
City Ex. Show On Road City Ex. Show On Road
Room Room

Delhi Rs. Rs. Hyderabad Rs. Rs.

38,511/- 42,136/- 40,998/- 46,895/-

Chennai Rs. Rs. Bangalore Rs. Rs.

41,000/- 46,609/- 41,136/- 48,193/-

Ahmedabad Rs. Rs. Kolkata Rs. Rs.

41,492/- 46,972/- 41,950/- 48,610/-

Jaipur Rs. Rs. Mumbai Rs. Rs.

42,115/- 46,535/- 43,848/- 50,949/-

Pune Rs. Rs.  

48,044/- 52,865/-

Kawasaki Ninja 250R

Bajaj has launched the European model Kawasaki Ninja 250R in India to compete
with Yamaha R 15 and Honda Karizma ZMR. Bajaj will import the Ninja 250R in CKD
(Complete Knock Down) to avoid heavy charges of import and thereby make it
affordable in the Indian market. CKD is a complete kit needed to assemble the bike.
Ninja 250R spares will be imported directly from Japan and Thailand. This bike will
be available in Bajaj probiking showrooms and they plan to sell around 1000 units of
Ninja 250R with the opening of new 30 probiking showrooms. The Pro-Biking
showrooms will offer complete three S's - Sales, Service and Spares. With the huge
ex-showroom price capped on the bike, it is highly possible for the buyers to opt for
other bikes such as Pulsar 220, Karizma ZMR or YZF- R 15.
19
Engine
Kawasaki Ninja 250R is powered by a 249cc liquid cooled, parallel twin, DOHC
petrol engine which develops a maximum power of 32 Bhp at 11000 rpm with the
maximum torque of 22 Nm at 8200 rpm. The Ninja 250R features a revised six-
speed transmission for smoother shifting and works on a more durable clutch. It also
features a new radiator to provide better cooling without adding extra weight to the
bike. The engine of Ninja 250R has been refined to deliver smooth, step-free power
improving low- and mid-range power to offer rider-friendly response. The combustion
chamber has been so designed to optimize combustion efficiency and reduce
emissions.

Design And Comfort

Ninja 250R stands the best looking sports bike in the 250cc segment as the sole
250cc bike on sale in India. It puts on complete fairing with large plastic and steel
parts. Ninja 250R ranges out a very aggressive look when cast a look at the head
with dual-lamp headlamp. The rear view mirrors are mounted on the smart fairing
gelling with the overall look of the bike. Between the mirrors, a black tinted
windscreen is sandwiched that protects the rider from wind blast. The Front turn
indicators get an addictive look and add to the machismo of the bike. The mask
fairing contours down the fuel tank and engine and the bike's monogram is executed
over the petrol tank and air scoops. Ninja 250R comes with 6 spoke black alloy
wheels which look very enticing with racing strips at rim. Under the rear seat, there
are two helmet holders. The tail part also gets a sporty look with the slim and sharp
protection cover. The Step-up seat is another attracting feature on Ninja 250R.

However the instrument cluster of Ninja 250R is a flaw part as it comes in analog
format. Speedometer, odometer, trip meter and tachometer are in analogue mode. It
looks a bit tacky as compared to other Indian bikes which employ digital cum analog
instrument cluster like Apache RTR, Pulsar 220 and Karizma ZMR. The cluster
comes with the warning lights such as low oil, low fuel, choked air filter, high oil
temperature and low battery indicators.

Ride And Handling

The silky smooth 6-speed gearbox of Kawasaki Ninja 250R reduces friction while
shifting the gears under power. The spring-type clutch damper reduces jerkiness at
very low speeds and minimizes shocks when regulating the throttle for a slick clutch
feel. The paper-base friction plates help increase clutch durability. Ninja gets a
whack of 0-100km/h at 5.75 seconds with the top speed of 176kmph. According to
Bajaj's claim, it gives a mileage of 42.5 kmpl. The bike also meets the strict
emissions enhanced by the well designed dual catalysers. Ninja 250R rests a new
diamond-type frame made of high tensile steel to provide a steeper steering without
compromising the wheelbase when mated with a longer swingarm. The fork is larger
and stiffer, with revised settings in comparison to 2008 model of Ninja 250R.

Ninja's 37mm telescopic front fork with firm settings contributes to the smooth and
stable handling with enhanced ride control. The suspension, which complements the
rigid frame and re-tuned fork, provides great road holding ability. Rear shock
features 5-way adjustable preload, enabling ride height to be maintained whether
riding solo or with a passenger. The stopping power of Ninja 250R comes from large
20
290mm front hydraulic disc and a balanced action two-piston caliper offers excellent
braking performance. The rear features two-piston caliper grips with 220mm petal
disc.

Variants, Price And Color

Ninja 250R is available in 2 shades - Lime Green and Ebony Black. Though it is also
available in red and blue in other global markets, Bajaj has launched it here only in
two shades.

Price of Kawasaki Ninja 250R (Starting Price in Chennai, Delhi)

City Ex. Show On Road City Ex. Show On Road
Room Room

Chenna Rs. 269,580/- - Delhi Rs. 269,970/- -

i

21
 FINDINGS AND CONCLUSION

Bajaj Auto to launch 'Baby' Pulsar

Definitely Male. That was the tag line that took the biking nation by storm and
unleashed a new breed of motorcycles in India from the Bajaj stable. It was a turn
around story for Bajaj to switch from scooters to motorcycles and it was an enthusiast's
mind that lead the company to target the performance/leisure bike segment rather than
the commuter class.

A brand was born and today the Pulsar name is synonymous with speed, sport and riding
thrill. The first Pulsar was a 150cc machine that immediately took on the CBZ from Hero
Honda. Bajaj pursued this line of thought and over the years the company has introduced a
number of variants on the Pulsar brand which include a 180cc model, 200cc model and the
recently launched 220cc, which incidentally is the fastest Indian motorcycle present in the
country.

Contrary to pushing up the ladder, Bajaj is now looking at a whole new segment yet again!
The company will roll out a 'baby' Pulsar on December 9th, and with D-Day not too far away,
the biking community is already buzzing with action wondering just what this new bike is.

As far as the bike is concerned, we too are waiting for the wraps to come off, however what
we do know is that this new bike is going to sport a sub 150cc engine, yet retain elements of
sportiness, style and performance. Downsizing might be a mantra in the market right now,
but I wouldn't write off this bike just because its going to come with a smaller engine for it
totally depends on the state of tuning that the bike sports which will eventually determine its
performance capabilities. One can expect the design and styling to be spot on with the
necessary oomph factor that the Pulsar brand offers. The new bike is also a big step towards
democratizing the thrill of performance biking and making it easier for someone to step up
onto the leisure biking bandwagon.

On a corporate level, Bajaj is looking at crossing the 1 million bike mark post the launch of
this new model.

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It's almost December and we won't have to wait much longer to figure out what this new bike
packs. Stay tuned

Bike running on Air | an Indian innovation

Indian scientists have made yet another outstanding contribution by creating a preliminary
virtual design of a motorcycle engine that works purely on compressed air. The duo of
scientist has already described the detailed process in a paper presented to the Journal of
Renewable and Sustainable Energy.

The engine design includes a small air turbine, powered by compressed air that can generate
enough power to propel a motorcycle for nearly 40 mins.

One of the scientists, Bharat Raj Singh, who is also a researcher at the SMS Institute of
technology Lucknow was quoted saying -
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Some 50 to 60% of the present emission levels in some areas could be reduced with the new
technology, though a number of technical challenges remain

The challenge the duo now faces is to design a compressed air storage tank that can store
enough air to achieve long distance commute.

Airbag protection for bike riders

Dianese, motorcycle safety equipment maker, has begun development of an airbag equipped
motorcycle riding suit for safety of the road driver. The company has named the suit as D-Air
and is anticipated to hit the market in two years.

Dainese has been developing the track-use version of the suit for over a decade now, and it
will be put up for sale very soon.  The road-use version will be similar to the track-use
version of the suit, but it will feature different data points, which will be better suited to
riding in the real world.

The images show two different versions of the airbag system. One of the systems does
strongly resemble the Alpinestars TechAir system that offers protection only to the neck,
collarbone, and shoulders. The other system is devised for protection of the chest and back.

The two suits when developed will definitely offer the rider a choice to select between the
two variants as per their need.

ome » Bajaj, Latest News, Top Stories » Ninja ZX-10R next gen design sketches and teaser
video unveiled
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Ninja ZX-10R next gen design sketches

For the lovers of the Kawasaki range, Kawasaki has released the design sketches and a teaser
video of the bike, Ninja ZX-10R liter class vehicle. The bike is anticipated to be officially
launched by around 2011.

The next gen Ninja has no plans to copy its predecessor and will definitely be a ground up
work of effort. The bike is apparently supposed to have a new frame that will be housing a
new engine and also a new suspension system. The bike is also planned to feature all
electronic hardware and software to match the competitor BMW S1000RR superbike.

The bike might be revealed and launched in India, only after it is tasted by the international
audiences. The only hope we have of it releasing in India is because such liter class bikes
have been released before in India by Honda, Suzuki and Yamaha

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.

orld’s smallest e-bike | Moosshiqk made in India

Mysore based, Santhosh, has carved a niche for himself by creating the world’s smallest
electric bike. The bike is termed as Moosshiqk and includes an all electric powertrain with a
battery to act a main source.

The bike measure 8 inches in length and 2 inches in height. It has a dry weight of 4 kg and
top speed of 2 to 5 kph. The bike is so cool that it can be dismantled and assembled back
again in less than a minute. The bike proudly holds the tag that it is the only electric pocket
bike in the world that can be ridden backwards as well.

The bike creator, Santhosh, had showcased this bike at the 200 Auto Expo in Delhi.

For more information regarding the Moosshiqk, you can contact Santhosh at santhosh.bikes
(at) gmail.com.

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The following are conclusion driven on basics of observation

 Bajaj has got bikes for all age group but its few models like AVENGER,
NINJA AND PULSAR FAMILY are mainly high speed and high
maintenance bikes and hence people who are economic do not prefer
it but youth the main constitute of Indian population moves toward only
looks and power and hence Bajaj is ideal rest house for them.
Majority people purchase bikes on monthly instalment and after
checking everything and comparing it so many people come to place
order, or to get quotation and then arrange finance and then take it
hence conversion is high and more than any other fmcg.
 Most of the person comes to gather information, price, and feature and
them arrive some time after on auspicious day to purchase.
Bikes are costly and Indian belive in god more than any one and hence
prefer to buy it on auspicious day only.
 Every people want innovative feature in new bike in little bit cheap
price.

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