UOL JOGOS

2014
 UOL E OS GAMERS

Half of the UOL users do an activity related to games (47%)

At least one activity

Play videogames 60%

Play online 46%

Own a portable videogame 44%

Download games 23%

Own videogame conected to a TV 14%

Font: Ipsos Marplan | Jan to Dec/2012| 13 Mercados

Base Internautas UOL que realizam atividades relacionadas a games: 2.187.000
UOL JOGOS
THE LEADER IN ITS
CATEGORY
More than half of the internet users that
are surfing on the game sites are in the
UOL Jogos
 UOL JOGOS IS THE LEADER
ON THE ONLINE GAME
CATHEGORY
UNIQUE USERS (000)
9.870

+ People

130% 4.827
4.282

2.318 2.249
more visitors than the
second place
UOL Jogos King.com 337.com R7 Jogos Globo
Jogos
Fonte: IBOPE Netview | Fev/2014 | Home and Work
Categoria Online Games
 UOL JOGOS É LÍDER NA
CATEGORIA ONLINE GAMES

+ Interaction

283%
more pages viewed
than the second place

Fonte: IBOPE Netview | Fev/2014 | Home and Work

Categoria Online Games
UOL JOGOS, LEADER IN ITS
CATEGORY - ONLINE GAMES

The best content for games is the

UOL Games

• Complete coverage of the major

gaming platforms
• online Games
• Analysis of texts and video games
• Shop for Games
• Forum
UOL JOGOS: INTERNET
USER PROFILE

Mostly men, from 2y.o. to 11y.o. or 25y.o. to 49y.o.

Sex Age

50+
10% 2 a 11
23%
Female
38% 35 a 49
24%
12 a 17
13%
Male
18 a 24
62% 25 a 34
9%
22%

Fonte: IBOPE Netview | Fev/2014 | Home and Work

UOL JOGOS
THE ONLY BRAZILIAN PORTAL TO
BRADCAST LIVE CONFERENCES OF
THE E3 IN PORTUGUESE FOR ITS
AUDIENCE
 CALENDAR OF WEB
COVERAGE UOL JOGOS

The best coverage of events in games, with teams sent to all reports,
videos and interviews on site:

March June August

GDC E3 GC
GAME DEVELOPERS ELECTRONIC GAMESCOM
CONFERENCE ENTERTAINMENT EXPO

September October
TGS BGS
TOKIO GAME SHOW BRASIL GAME SHOW
 BEST OF THE YEAR

Election of the best games of the

year in 20 categories, with the
participation of the internet users
and polls. Texts, videos and a unique
interface are part of this selection
 POWER UP! VIDEO CHANNEL

The program covers the latest news

from different platforms consoles as
well as PCs and mobile and online
games, and anticipates the major
blockbusters exclusively launches the
national press.

The POWER UP! also have access to

exclusive interviews with the game
developers and makes the cover spot
of the main fairs of the world games.
 UOL JOGOS SOCIAL MEDIA

Repercussions of everything that happens in the world of games on social

networks. Extensive engagement of users.

O número de fãs da
página dobrou no
último ano

Fanpage UOL Jogos: 378 mil “likes” Twitter UOL Jogos: 65,4 mil followers
 UOL MOBILE

The main news of games in the

hands of Internet users, ideal for
advertisers who want to interact
with games aficionados.
CONTENT NETWORK
UOL JOGOS
CONTENT NETWORK WITH OVER 92
MILLION PAGE VIEWS - SITES FOCUSED ON
GAMES
UOL CONTENT NETWORK

Sites specializing in games with various themes:

 ADRENALINE
adrenaline.uol.com.br

The Adrenaline portal specializes in

Games and Technology
differentiating by bringing exclusive
and special content with
independent channels with videos,
polls, downloads, forum and expert
columnists.

Uus/month Pvs/month
2 MM 9 MM
 LEVEL UP!
levelupgames.uol.com.br

Online gaming site that develops

partnerships with leading producers of
games in the world, which enables the
company to always make available the
best and most anticipated content,
offering titles fully translated into
Portuguese, as well as trading with
exclusive access to the International
servers of blockbusters.

Uus/month Pvs/month
1 MM 5 MM
UOL PORTAL IS IDEAL FOR THE BRANDS IF
THEY WANT TO BE ATTACHED TO GAMES:
• LEADING THE CATEGORY
• QUALIFIED PUBLIC
• IN LOCO COVERAGE OF ALL EVENTS
• QUALIFIED NETWORK CONTENT
• IMPACT ON SOCIAL NETWORKS
• CONTENT PLATFORM
UOL JOGOS
2014