Internal/ external stakeholders 1

Resource: Best Game Productions: Company Background and Business Scenario

Analyze the information provided to you in the Best Game Productions: Company Background
and Business Scenario document.

Copy and Paste the questions into a word document and answer them in significant detail.
Where applicable utilize research to document and support answer. Make sure to include a
cover page for your assignment.

 Explain the business scenario faced by Best Game Productions.

 Identify the organization’s internal and external stakeholders.
 Explain how the business scenario at Best Game Productions affects multiple internal and
external stakeholders.
 Identify the needs, motivations, and perceptions of each stakeholder.
 Internal/ external stakeholders 2

Running Head: Internal/ external stakeholders

Internal/ external stakeholders

Name

University of phoenix

COM / 537

Date

Instructor Name
Internal/ external stakeholders 3
 Internal/ external stakeholders 4

Explain the business scenario faced by Best Game Productions

The Business Scenario Best Games Productions is as the name indicates a company that

produces and markets games. The games are in fact a sequel. One major business technique of

Best Games Production is to launch the games in holiday season because the consumers in this

way can purchase the product as the gifts. Development of game is followed by extensive

marketing. Quality checks at company are very tight therefore at times quality flaws are found in

quality control department and then more focus is put on removing the errors. One such

particular law identified is a challenge in maintaining company standards.

A major challenge is to keep the sequel of the game quality product and to maintain the

market. Customers value these game products and a delay may lose the trust and loyalty of

customers thus causing a loss of company in market share. On the other hand, an in time release

may lead to a product that lacks in quality. Now the company needs to solve the problem in such

a way so that the loss is avoided.

Identify the organization’s internal and external stakeholders

Stakeholders are those individuals or entities having their interest and stakes in a matter or

activity (Flechais & Sasse, 2001). In the case of Best Games Productions the stakeholders

include the developers, the marketing team, quality control department, finance department, the

public relations department and the customers. All of these stakeholders have their specific

interests and except the customers, all are the internal stakeholders.
 Internal/ external stakeholders 5

Explain how the business scenario at Best Game Productions affects multiple internal and

external stakeholders

Either a delay in launch of the game or an in time launch with flaws in quality of the game

will affect almost all the stakeholders and will neutralize the efforts made by them. The

marketing team has been involved in creating a word about it before the launch. The public

relations department has played the role in maintaining the customer base and ensuring them that

a newer and better version is about to be launched and a delay may harm the credibility of the

efforts made by the department.

Identify the needs, motivations, and perceptions of each stakeholder

Every stakeholder has a need to be fulfilled and a motivation that keeps them going. The

needs, perceptions and motivations of the stakeholders are as follows:

Developers: developers need to get product cleared from every aspect of quality and they

are motivated by a quality clearance. Developers perceive that the product is complete of it is

fully functional despite flaws in esthetics or interaction.

The marketing team: the marketing team needs a full support of finance team and

developers and they are motivated by high sales that show the marketing has been effective.

They perceive that the idea is as good as its presentation and that quality can be hidden under

effective marketing.
 Internal/ external stakeholders 6

Quality control department: It needs to assure each and every aspect of the product

whether functional or apparent. Quality control department is motivated by finding and removing

flaws and believe that high quality is a source of gaining loyalty of customers.

Finance department: finance team needs a regular supply of funds for projects and is

motivated by wise use of funds and believes that finance is as useful as its use.

Public relations department: Public relations team needs a support of development and

marketing team that helps and motivates them to fulfill promises. It believes that credibility of

organizations is maintained through maintaining customer trust.

Customers: the customer needs in time delivery of product and is motivated by quality of

product. Customer believes that quality can be as good as demanded and paid for.
 Internal/ external stakeholders 7

References

Engaging Stakeholders Including Parents and the Community to Sustain Improved Reading

Outcomes, (2009), Retrieved from:

http://www2.ed.gov/programs/readingfirst/support/stakeholderlores.pdf

Flechais, I and Sasse, M. A., (2001), “Stakeholder Involvement, Motivation, Responsibility,

Communication: How to Design Usable Security in e-Science”, Retrieved from:

http://discovery.ucl.ac.uk/20279/2/ijhcssubmitted.pdf

Gustavsson, S. and Lundgren, E., (2005), “Customer Loyalty”, Lulea University of Technology,

Retrieved from: http://pure.ltu.se/portal/files/30965579/LTU-SHU-EX-05184-SE.pdf

Nickel, C., Sander, T. and Bramhall, P., (2008), “The Driving Motivations of Stakeholders in the

Delivery of Privacy by Enterprises”, Hewlett-Packard Development Company, L.P.,

Retrieved from: http://www.hpl.hp.com/techreports/2008/HPL-2008-153.pdf

Public Relations Means Business, (2011), PRSA, Retrieved from:

http://www.prsa.org/intelligence/businesscase/mbainitiative/mbainitiativeonepager.pdf