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Where Did Mazda Get Its Name?: This Badge Was The Previous Version Used by The Automaker Before The Current "M" Design
Where Did Mazda Get Its Name?: This Badge Was The Previous Version Used by The Automaker Before The Current "M" Design
Most historians say the Mazda name is derived from a combination of two names: “Ahura-
Mazda,” the Avestan name of a Zoroastrian deity known for its wisdom, and Jujiro
Matsuda, the Westernized pronunciation of the Mazda Corporation founder’s name.
Matsuda was known to be a fervently spiritual man and honored the company with the
name it has kept for almost 100 years.
This badge was the previous version used by the automaker before the current “M” design
The desire for a logo eventually returned in 1991 with a diamond-like shape,
bringing back the imagery of wings, the sun, and a circle of light.
The Mazda logo was changed the next year, in 1992, to differentiate itself from the
similar Renault logo, by smoothing out the diamond’s edges.
In 1997, we got the logo we have today, incorporating many of the qualities seen throughout the
symbol’s history.
H I S T O RY O F M A Z D A
BRAND MARK &
LOGOTYPE
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FROM MARCH
1934 TO MARCH 1954
First registered corporate logo appeared on three-wheel trucks in 1930s.
The company is known for manufacturing inexpensive cars that present an exhilarating
performance experience to its clients.
The Mazda logo has undergone five significant alterations, in terms of dimension, resolution,
shape and color; the current logo has been abiding since 1997.
Shape of the Mazda Logo:
The “M" in the Mazda logo is innovative and stylish, forming the shape of stretched wings.
This gives the entire logo an appearance of an “owl". The wings seem to portray that the
company is futuristic and knows where its destination lies. The emblem is also assumed to
symbolize a tulip.
Color of the Mazda Logo:
The blue and silver shades in the Mazda logo depict the calm and composed features of the
company.
Font of the Mazda Logo:
The font used in the current Mazda logo is “SF Automaton", which was a creation of Derek
Vogelpohl.
The Mazda logo projects a sleek and concrete sensation that all Mazda products possess. The
vibrant round figure denotes company’s eagerness to stretch its wings as it moves into the
21st century.
Mazda, the maker of cars such as the RX-7, RX-8 and MX-5/Miata, turned
90 this month. So what a better time to take a trip down memory lane and
see how the Japanese company’s logo and cars evolved over the past
century. The first corporate logo dates back to 1936. It was registered as a
trademark when Mazda began manufacturing its first three-wheeler. The
name itself is a derivative from Ahura Mazda, the god of wisdom,
intelligence and harmony in early Asian cultures. It also derives from the
anglicized version of the founder’s name, Jujiro Matsuda.At the same time,
Mazda introduced a brand symbol, too, inspired by the emblem of its
hometown, Hiroshima. It was basically a stylized triple “M”, as in “Mazda
motor manufacturer”, and the wings on both sides represented “agility,
speed and the ability to soar to new heights” – always according to the
automaker. In 1959, when Mazda began making passenger cars, a new
“M” logo was introduced and used for the first time on the R360 coupe.
This way, Mazda tried to emphasize that it was the beginning of a new era
in the company’s history. Sixteen years later, in 1975, Mazda totally
revamped its corporate identity and launched the logotype which, after
three and a half decades, is still a base element of the firm’s visual
identity. This was accompanied in 1992 by a new brand symbol. Mazda
says that the composition expressed the “dimensions of wings, sun and a
circle of light” – whatever that meant. More importantly, it provided the
base for the current logo, which followed in June 1997 and, in my opinion,
it’s the best one yet. Building on the same “M” theme, it also incorporated
a “V” shape, standing for “growth and improvement”, which was Mazda’s
way of saying that it had entered a new era once again. In 2002, the
concept was refined with the “Zoom-Zoom” tagline, as Mazda started to
concentrate on a new generation of cars, delivering more driving pleasure
than before. In 2008, Mazda came up with a new global visual identity,
integrating the unchanged logo into a rectangle, called “dynamic wing”,
and placing the “Zoom-Zoom” tagline at an angle. This composition wants
to express the “bold, distinctive nature of Mazda”. While the logo and
corporate identity had few iterations over the 90-year period, Mazda’s line-
up was much diversified and saw plenty of change, highlighted in the list
below. Also, check out our 185 gallery to see some of the firm’s cars
throughout its 90 year history. By Csaba Daradics
http://www.carlogos.org/Car-Logos/Mazda-logo.html
Simbolul de marcă, apropiat de cel actual, a fost adoptat în 1997, cu aripi în formă de V, în picioare
pentru "creștere" și "îmbunătățire" și logo-ul Mazda în albastru Mazda. Inainte de sfarsitul secolului
al XX-lea, actualul simbol al marcii Mazda a fost adoptat in iunie 1997. Simbolul reprezinta
determinarea Mazda de a "urmari imbunatatirile in curs de desfasurare pentru a conduce o crestere
puternica si continua", exprimata de o pereche de aripi in forma de litera M într-o ovală. Aripile în
formă de V sunt de asemenea sugestive pentru gândirea, creativitatea, vitalitatea, bunătatea și
reziliența Mazda. Dornic să se ridice la provocări aparent imposibile și să se opună tuturor șanselor
de a-și continua visul. Angajat să facă mașini de o calitate excelentă, cu convingerea fermă că noile
tehnologii pot fi dezvoltate doar prin depășirea provocărilor dificile, spiritul Mazda trăiește în
simbolul său de marcă.