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Second Life is an online virtual world, developed and owned by the San Francisco-based

firm Linden Lab and launched on June 23, 2003. By 2013, Second Life had approximately one
million regular users.[1] In many ways, Second Life is similar to massively multiplayer online role-
playing games; however, Linden Lab is emphatic that their creation is not a game: "There is no
manufactured conflict, no set objective".[2]

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