Information on Advertising Media

Weighted
Effectiveness/ Cost/Unit of
Advertising Media Unit of Advertising, PHP
Advertising

1 Half-page in daily newspaper 40 8000

2 Full-page in daily newspaper 60 15000

3 Half-page in Sunday newspaper 50 12000
4 Full-page in Sunday newspaper 70 20000
5 Daytime TV spot 80 28000
6 Evening TV spot 100 36000
7 Freeway Billboard 55 9000
8 Bus-mounted poster 35 7000

DV:
Let:
19 = number of times Half-page in daily newspaper is used
17 = number of times Full-page in daily newspaper is used
4 = number of times Half-page in Sunday newspaper is used
1 = number of times Full-page in Sunday newspaper is used
3497 = number of times Daytime TV spot is used
42 = number of times Evening TV spot is used
3 = number of times Freeway Billboard is used
10 = number of times Bus-mounted poster is used

Obj. Function:
max= 286525
s.t.
36 <= 36
4 <= 4
1 <= 2
 3497 > 0
42 >= 42
3 <= 3
10 <= 10

100000000 <= 100000000

dia

Goal or Limits,
Number of Units of
advertising during
Final 3 weeks

Combined total of
Half and Full-page
Not more than 36

Not more than 4

Not more than 2
Unlimited
Not less than 42
Not more than 3
Not more than 10