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    Rep. Rick Saccone introduced a bill to address "ghost teaching," where teachers are paid but do not actually teach classes. He used public relations strategies to generate widespread media attention about the bill and the issue of "ghost teaching," establishing himself as a leader on the issue and increasing public awareness of this practice.

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    Rep. Rick Saccone introduced a bill to address "ghost teaching," where teachers are paid but do not actually teach classes. He used public relations strategies to generate widespread media attention about the bill and the issue of "ghost teaching," establishing himself as a leader on the issue and increasing public awareness of this practice.

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    © All Rights Reserved
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    63 views1 page

    Contact 19

    Uploaded by

    api-324391171
    Rep. Rick Saccone introduced a bill to address "ghost teaching," where teachers are paid but do not actually teach classes. He used public relations strategies to generate widespread media attention about the bill and the issue of "ghost teaching," establishing himself as a leader on the issue and increasing public awareness of this practice.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 1

    "Ghost Teaching"

    Ghost-Teaching
    House Bill
    House Bill 167
    167
    PA STATE REP. RICK SACCONE
    PA STATE REP. RICK SACCONE
    CASE STUDY

    Problem: "Ghost teaching" is


    a controversial practice in which
    teachers are paid to teach; however,
    they skip teaching classes and
    instead work full time for the local
    teachers’ union.  The general public is
    mostly unaware of "ghost teaching"
    practices.  Saccone, using his
    legislation, wanted to be seen as
    someone who was leading the fight
    against "ghost teaching" practices.

    Summary: I used public relations


    tools to generate media attention
    state-wide.  Our media coverage,
    which appeared in TV, radio and
    print, brought to light this
    important issue.   Saccone was
    viewed as the spokesperson for
    fighting "ghost teaching" practices.

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