Creating a Content Strategy Ecosystem, A.

Ames — LavaCon

HIGH-LEVEL BUSINESS CASE

Part 1. Issue
Briefly describe the business problem that your content strategy will address. Do not describe how the
problem will be addressed—merely define the problem.

Part 2. Outcome
Briefly describe the outcome that you expect as a result of your content strategy should your strategy be
implemented. Include a description of the benefits and the end state.

Part 3. Recommendation
Briefly describe the approach for your content strategy—that is, how your strategy will address the
business problem. Describe how moving forward with your strategy will achieve desirable results.

Part 4. Justification
Justify why the recommended content strategy should be implemented. If appropriate, include why this
particular strategy was selected over other alternatives. Where applicable, include any quantitative support
for the strategy as well as the impact of not implementing the project. Consider framing your justification
in terms of why and for whom and how much.

Part 5. Team
Describe the roles of the team members that your content strategy needs to be progress effectively. Who
are leaders of the project? The sponsors? Stakeholders? Influencers, vs. implementers? What skills do
you need?

Role or title Description of responsibilities

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