Business Intelligence

Data Warehousing
Value Proposition
Philippe Julio – Principal Field Technologist
Sun Microsystems France

November, 2009

November 2009 1
 « The Data are not created relevant,
they become so ! »

November 2009 2
 Business Intelligence
Principles
• Analyze the various trades of the company to
improve the processes, to increase the
effectiveness and to reduce costs
• To detect the market trends, to understand
the behavior and to improve the client
relationship, to identify opportunities and to
increase competitiveness

From Data to Information

November 2009 3
 Business Intelligence
Business Drivers per Industry
• Manufacturing : Reengineering sales – Reengineering distribution - Intensified focus on customer –
Comment la construire ?
Business
Costs reduction
• Drivers
Telecommunications : Internationalization, Costs reduction
• By
Banking Finance : Banking and financial regulations observance - Increase risks management, Costs
Industry
reduction
• Government : Provide timely access to decision support information, Cost reduction
• Retail : Need to mitigate current and emerging risk, Cost reduction
• Media & Entertainment : Evolving consumer behaviors, Costs reduction
• Healthcare : Accelerating Employers-Led Initiatives - New Consumers-centric Technologies - Costs
reduction
• Education & Research : Costs Reduction
• Transportation & Travel : Collecting and Sharing experiences - Costs reduction
• Energy : Increase refining capacity in traditional petroleum - Investments in the renewable energy sector,
Costs reduction
• Consumer Packged Goods : New products development - Customers in control
November 2009 4
 Business Analysis for Industries
IT Drivers According to Gartner
• Virtualization
Business
Market
IT
IT Drivers
Trends • Cloud Computing
Drivers
Trends
According
Gartner • Servers - Beyond Blade Servers
• Green IT
• Web-Oriented Architectures
• Enterprise Mashups
• Specialized Systems
• Social Software and Social Networking
• Unified Communications
• Business Intelligence
Gartner -Top 10 Strategic Technologies for 2009
November 2009 5
 Business Intelligence

• Business Intelligence (BI), the top technology

priority in Gartner’s 2008 CIO survey, can have a
direct positive impact on a company’s business
performance, dramatically improving its ability to
accomplish its mission by making smarter
decisions at every level of the business from
corporate strategy to operational processes. BI is
particularly strategic because it is directed toward
business managers and knowledge workers who
make up the pool of thinkers and decision makers
that are tasked with running, growing and
transforming the business. Tools that let these
users make faster, better and more-informed
decisions are particularly valuable in a difficult
business environment.
Gartner -Top 10 Strategic Technologies for 2009
November 2009 6
 BIDW Architecture
Data Data
Operational Warehouse Warehouse Data
Data Source Generation Management Analysis Portal Users
OLAP
Legal

Data Staging Enterprise Data Marts

Extract, Data Warehouse
Transform
& Load
Query &
Transactionnel Reporting

DWH
Management

External

Data Mining
Metadata

November 2009 7
 What Customers Tell Us
Power
● Systems that scale with
increasing processing
workloads, without impacting
response
● Systems to handle the data
volume and throughput
demands of users
ECO
● Solutions that are cost
effective to purchase, support,
and manage and have proven
ROI
● BI systems that are effortless
to design and implement
November 2009
Flexibility
● Open, modular infrastructure
that avoids “vendor lock-in” and
supports growth and change
Availability
● BI solutions able to provide
information to users when they
need it
Security
● Built-in vs. “bolted-on” security
provides better protection from
internal and external threats
8
 Major ISV Alliances
• Sun "Global Partner" for SAP
• Technical Collaboration SAP
Netweaver, SAP Enterprise Portal
• Collaboration Support Sun VIP
• Walldorf Competencies Center
• Applications Benchmarks
November 2009
• Sun “Partner Relationship” for
Oracle
• Solaris 10 Open Source
environment for Oracle
Development
• Oracle Production Platform on Sun
• Collaboration Support Sun VIP
• Applications Benchmarks
9
 Technology and Added Value Services

SPARC 64

Sun Servers Software

Technology
and Service Open Network Computing Infrastructure
Services Storage
Managed Services
Professional Services
Support Services

Learning Services
Global Financial Services Operation

November 2009 10
 BIDW Qualifying
Input Qualifying

• Users
> Number of concurrents users by category low,
medium, high, user time range.
• Extraction, Transformation and Loading
> Data Volume : size, periodicity, frequency,
processing complexity (low, medium, high), Sizing Tool
aggregates building.
Technical Architecture
• Tools
> Request, OLAP Tools, Database, ETL, OS.
• Data volume
> Raw data, index, aggregates, axis, indicators,
data work, useable data

November 2009 11
 BIDW Sizing Approach
Operational Data Source Processing
complexity ETL
ETL Flow xx M B ETL Flow xx MB ETL time range
h1 - h2

xx GB
* DWH
SA
*
xx GB
%index, %metadata
%index

ETL Flow xx M B Processing

xx Go WORK Complexity ETL *
xx GB
TEMP, LOG...
DATA MARTS
Volume
d'agrégats à
xx M B reconstruire
%index, %aggregats, %axis
External Flow
Users time range
* Usable data, indexes, aggregats h1 – h2
and metadata included...

x Low users x Medium users x High users

November 2009 12
 BIDW Infrastructure
Value Proposition

TECHNOLOGIY / METHODOLOGY
A SAP production • Architecture based on projects experiences,

PERFORMANCE INDICATORS
•
A CUSTOMER REFERENCE

Response time
benchmarks (TPC-H, SAPS...) and reference
platform for 200 • Number of concurrent users
architectures
concurrent users • Data flow integration time
• Availability ratio • Architectures made to face changes and
Objective : Production SAP/BW functional evolutions
information system for decision- • Mean time to repair
making reporting . The solution should • • Alliances with SAP, ORACLE, SAS,
Number of applications modules
reduce the current maintenance costs. composing the solution Greenplum...
• Total Cost of Ownership • N1 Advanced Architecture for SAP
Solution: Production SAP/BI 7.0 (Landscapes SAP Provisoning)
Unicode environment, • Return On Investment
Oracle 10g, Solaris 10. Configuration : • SAP Netweaver BI Accelerator (Intel)
4 CPU AMD Opteron @2,6Ghz / 32
GB RAM / 480 GB of data. • Oracle RAC optimized on Sun platform
Customer benefit : A full x64 platform • Walldorf SAP skills center
with reduced acquisition and • SAP NetWeaver optimized on Sun
ECO
maintenance costs for 200 Power

simultaneous users. Security • BrightHouse : Data Warehouse engine for very

Flexibility
large database
Availability
• MySQL Database (Open Source)
• +2000 BI customers in the world

• Architecture Design Workshop • Sun VIP Support with SAP, Oracle, SAS
SERVICES

• Product Deployment Services • Sun Solution Center

• Sun Learning Services
• Sun Support Services
• Sun Global Financial Services Operation

November 2009 13
 Sun and Oracle
Value Proposition
• Average response time • 25 years of visionary alignment

TECHNOLOGIY / METHODOLOGY
KEY PERFORMANCE INDICATORS
• Number of concurrent users • Oracle database: Partitioning, RAC
• Number of named users • Exadata – Sun Oracle Database Machine
> Full Rack for Enterprise Data
• Data loading time Warehousing
• Number I/O per second > 8 Sun Fire™ X4170 Oracle Database
• Availability ratio servers
> 14 Exadata Storage Servers
• Time to repair > 3 Sun Datacenter InfiniBand Switch 36
• Annual cost of support
• Oracle Optimized Warehouse for Sun
• Return On Investment > Pre-packaged, pre-configured, pre-
installed, calibrated & validated systems
> Sun SPARC Enterprise M5000 Server -
(8) Sun StorageTek 2540 arrays -
Solaris 10 - Oracle Database 11g
Enterprise Edition
ECO
Power
> Sun Fire x4500 server - Fully integrated
Security
server and storage - Solaris 10
Flexibility > Optimization from Cpu to Dsks
Availability • Sun VIP Support with Oracle
• Solaris Sparc and x86
• Validated infrastructure, scalability and choice
• Architecture Design Workshop > AMD, Intel and SPARC processors
SERVICES

• Product Deployment Services • Storage certified and tested with Oracle to

• Sun Learning Services help ensure optimal performance, high
• Sun Support Services availability and capacity
• Sun Global Financial Services Operation • Sun reference configuration with Oracle
• Sun Solution Center

November 2009 14
 Sun and SAP
BI Accelerator Value Proposition

TECHNOLOGIY / METHODOLOGY
KEY PERFORMANCE INDICATORS
• Average response time • Scalable architecture has been optimizing for
• Number of concurrent users change and evolution of Business intelligence
systems
• Number of named users
• SAP NetWeaver BI Accelerator
• Data loading time
> Sun Blade 6000 - 10 Sun Blade X6250
• Number I/O per second server module with 2 CPU quad-core
• Availability ratio Intel Xeon
• Time to repair > O.S.: SuSE Linux Enterprise Server 10
• Annual cost of support SP1
• Return On Investment > Sun StorageTek 6140 Array with Sun
Oracle Cluster File System
> Switche QLogic SANbox 5600 Series 4
Gb Fiber Channel
> Increase performances requests x10 to
Power ECO x100 and 80% for data loading
> Data storage in colums rather than rows
Security
Flexibility • SAP Skill Center at Walldorf.
Availability • NetWeaver architecture optimised on Sun
• Sun VIP support with SAP
• Sun Solution Center
• Architecture Design Workshop
SERVICES

• Product Deployment Services

• Sun Learning Services
• Sun Support Services
• Sun Global Financial Services Operation

November 2009 15
 Sun and Greenplum
DW Appliance Value Proposition

TECHNOLOGIY / METHODOLOGY
KEY PERFORMANCE INDICATORS
• Average response time • Data Warehouse Appliance powered by Sun
• Number of concurrent users and greenplum
• Data loading time • Open Source
• Number I/O per second > PostgreSQL
• Availability ratio > Solaris™10 Operating System
• Power Consumption > Solaris ZFS
• Time Data scan • Sun Fire™ x4500 servers with
• Annual cost of support 2 Dual-Core AMD Opteron processors
• Return On Investment • Sun Fire x4100 server (parallel optimizer
planner)
• 1 TB/minute Scan
• Scale to hundreds of terabytes
• Massively Parallel Processing
Power ECO
• MPP PostgreSQL
Flexibility
Security
• Parallel Loading 500GB/hour
• Modular Design
Availability
• 100 TB/rack (DW100 hardware)
• 9 KW/rack
• Global Support
• Architecture Design Workshop
SERVICES

• Sun Solution Center

• Product Deployment Services
• Sun Learning Services
• Sun Support Services
• Sun Global Financial Services Operation

November 2009 16
 MySQL and InfoBright
DW Engine Value Proposition

KEY PERFORMANCE INDICATORS
• Average response time
• Number of concurrent users
• Data loading time
• Number I/O per second
• Availability ratio
• Annual cost of support
• Return On Investment
Power
TECHNOLOGIY / METHODOLOGY
• BrightHouse : Data Warehouse engine for
very large database
• High query performance for analysis across
terabytes of data
• Average data compression of 10:1 (10TB of
raw data can be stored at 1TB).
• Low administration requirements
• Runs on low cost, commodity hardware
• Compatible with all major BI tools including
Cognos, Business Objects...
• For the reporting functionalities, we work with
ECO
the partners like JasperSoft and Actuate

Security
• MySQL Database (Open Source)
Flexibility

• ETL functionality, we work with Talend (Open

Availability
Source ETL)
• Sun Solution Center

• Architecture Design Workshop

SERVICES

• Product Deployment Services

• Sun Learning Services
• Sun Support Services
• Sun Global Financial Services Operation

November 2009 17
 New Business Intelligence & Data
Warehousing
Compute Trend Data Trend
New Analytics Emerge Semi-structured Data
(MapReduce, Hadoop...) (Mogile, Bigtable, HDFS...)

Master/Slave

Object Store
Semi-structured
Architectural shift to the cloud
Database
and HPC-style workloads ScaleDB, Big Table,
SimpleDB HBase
Master/Master

Open source, general

purpose datawarehouse

Distributed FS Federated/
Proprietary, dedicated Sharded
datawarehouse
Unstructured Data Structured
Data
OLTP is the
datawarehouse

November 2009 18
 Sun & Hadoop
Sun Value Proposition
Data processing in less • Mean processing time •

TECHNOLOGY / METHODOLOGY
CMT, AMD and INTEL Processors

KEY PERFORMANCE INDICATORS

CUSTOMER REFERENCE

• Volume of data used

than 36 hours • Multi OS : Linux, Solaris, Windows
• Volume of data transfer • Open Solaris
Objective : Archives Every newspaper • Number of requests
from 1851 to 1922. 405,000 very large • Sun Cloud Services (compute, storage)
TIFF images, 3.3 million articles in SGML • Number od Hadoop cluster nodes • Open Storage : Sun Storage 7000 Unified Storage
and 405,000 xml files -> converted to a • Return On Investment System
more web-friendly 810,000 PNG images
and 405,000 JavaScript files • Total Cost of Ownership • Sun Fire x4540 (Hybrid Server with 48TB)
Solution : Utilizes Amazon Web Services • Infratsructure SwaP ratio • Hadoop : Distributed applications with high density
(public cloud) and Hadoop (OpenSolaris) • Use rate of equipment environment of data
• Time to deploy a new service • OpenSolaris Configuration kit Live Hadopp
Customer Benefit : this client was able
to utilize hundreds of machines • Time to Market • HBase : Multi-dimensional database
concurrently and process all the data in
less than 36 hours. Efficiency • Hive : datawarehoing with Hadoop
exemplified. No captial expense for • Zookeeper for configuration management
equipment. Ability to deploy in hours not
in months • Solaris Containers
• VMWare, Microsoft Virtual Server
• Sun xVM Infrastructure with Sun xVM Server
( LDom, Xen) and Sun xVM Ops Center
• Solaris Cluster
• Storage virtualization : Sun Virtual Tape Library,
Solaris ZFS
• Cloud Computing Workshop
SERVICES

• Sun Virtual Desktop Infrastructure Software

• Sun Cloud Services (compute, storage)
• Product Deployment Services • VirtualBox (Client virtualization)
• Sun Learning Services
• Sun Managed Services
• Sun Support Services
• Sun Global Financial Services Operation

November 2009 19
 Merci !

Philippe Julio
Sun Microsystems France
philippe.julio@sun.com
philippe.julio@sun.com
http://blogs.sun.com/PhilippeJulio

November 2009 20