Professional Documents
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Google Case Summary and Analysis
Google Case Summary and Analysis
Individual level
• Well intentioned, curious & aware, Continuous improvement and
innovation
• Fast Fast and Fast. “its better to move fast and make mistake
rather than make no mistake and move too slow” “Fast is better than slow”
Group/Org Level:
• Informal culture and engineering-centric
• Creativity and innovation are cored value at Google
• Medicine ball chair, door tables & dogs are permitted in office.
• Encourage innovation
• Recognition award and Ideas contest
Unique structure
• Not matrix and hierarchical – Flat organisation.
• Decisions made – “Consensus orientated”
• Common Mission, Shared goal & personal responsibilities
• Not matrix and hierarchical – Flat organisation.
• Avoid Bureaucracy
”They are many smart people that don’t get hired because they don’t fit
culturally with the organization”
Employee benefits
• Google offered a base salary, bonus, stock options, and an
extensive set of benefits and perks.
• Google offered top benefit packages as well as on-site health and
dental care. Google also provide free food for breakfast, lunch, and dinner,
free of use of swimming pools and workout facilities.
Triumvirate
a board of three officials jointly responsible for some task
• Organized by function
• Flat organization
• Organization structure with few or no level of middle management
between staff and executives.
• People are self managed and self-motivated at every level
How is this culture maintained
1. Human Resources Management always testing to find ways to optimize
their people, both in terms of happiness and performance.
2. Encourage on collegiality and break down barrier to rapid idea
development
3. Innovation – Google encourages creativity and out-of-the-box thinking.
4. Entrepreneurial – Google encourages its employees “to think and act like
an owner.
5. Teamwork – Google takes pride in hiring of employees who exhibit the
Googley culture.
6. Employee-centric – Google takes care of its people by providing them
with the flexibility and resources necessary to do their job
7. Engineering-centric –Google inspires its engineers to continually improve