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  • Zizozi

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    Alessia Zanfranceschi
    402 views1 page
    The document outlines the ZiZoZi method for creativity and innovation, which involves zooming in to gather details on a challenge, zooming out to collect wild ideas by benchmarking and challenging assumptions, then zooming back in to select the best idea to deliver while managing the tradeoff between discovery and delivery. It provides case studies on Edison's light bulb and encourages creativity from everyone and everywhere at all times.

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    The document outlines the ZiZoZi method for creativity and innovation, which involves zooming in to gather details on a challenge, zooming out to collect wild ideas by benchmarking and challenging assumptions, then zooming back in to select the best idea to deliver while managing the tradeoff between discovery and delivery. It provides case studies on Edison's light bulb and encourages creativity from everyone and everywhere at all times.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    402 views1 page

    Zizozi

    Uploaded by

    Alessia Zanfranceschi
    The document outlines the ZiZoZi method for creativity and innovation, which involves zooming in to gather details on a challenge, zooming out to collect wild ideas by benchmarking and challenging assumptions, then zooming back in to select the best idea to deliver while managing the tradeoff between discovery and delivery. It provides case studies on Edison's light bulb and encourages creativity from everyone and everywhere at all times.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 1

    The ZiZoZi method, in depth

    Zoom in: Grasping every possible detail and fact related to the challenge at
    hand. Case study: Edison’s light bulb.
    Zoom out: Taking the Imagination Elevator to the 989th floor to collect wild ideas.
    Benchmarking as a key tool. Is it innovative to ‘borrow’ and ‘adapt’? How to
    challenge basic assumptions (Peter Drucker).
    Zoom in: Returning to ground floor with the basket of ideas and converging –
    selecting the best one. Managing the tradeoff between ‘discovery’ and ‘delivery’.
    Creativity everywhere, all the time, everyone, everything. Case studies

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