TASK 4: REVISING AND EDITING (MOHD KHALID B.

ZAINOL ABIDIN)

THE INFLUENCE OF PROMOTIONAL ACTIVITIES TO THEIR SALES OF THREE

FAST FOOD OUTLETS IN THE FIRST QUARTER OF 2012.

Figure 1 shows sales of three fast food outlets in the first quarter of 2012 whereas Table
1 shows their promotional activities in the same quarter. The three outlets are Ken Burger,
Mario Pizza and Ray's Fish & Chips.

In a quick glance we can see that Ken Burger made the highest selling throughout the
quarter followed by Mario Pizza and Ray's Fish & Chips.

Ken Burger’s strategy in offering free drinks rewarded them handsomely when they
started off the first quarter with a fashionably statement of RM2500 in sales, which is the
highest in comparison to the other two competitors. The sales plunged into below than
RM2000 for the subsequent two months when they were no promotional item at all at the
outlet. Realizing their mistake, Ken Burger opt for another marketing strategy and thus
recorded the highest hit in April. Their sales skyrocketed to more than RM4000, leaving
behind their competitors with a drop of jaw. Perhaps this is the after-effect of giving out
gift vouchers to their customers.

Another fast food outlet, Mario Pizza began with a RM 1000 sales recorded in the first
month. Their sales climbed up gradually and reached its highest peak at around RM1600
when they bid for the 50%-Discount-For-The-Next-Item approach. They maintained their
status quo for the following month by resorting to another campaign of Buy 1 Free 1.
Mario Pizza started to lose out when they offered no promotional campaign in April, which
resulting in their sales dipping tremendously into below than RM500.

Apparently Ray's Fish & Chips was the least popular among the three fast food outlets.
We can see that this is the result of the non-active campaign opt by them for the first
quarter. Although they tried out something in March by giving free drinks, the customer’s
response was still in slumber. Hence, Ray's Fish & Chips’ selling of less than RM500 was
recorded throughout the all four months.

In conclusion, the number of sales gained by those three outlets in the first quarter of
2012 were heavily influenced by their chosen of marketing and promotional method.