Yes No

(+) effect No (-)

1) The industry is growing rapidly. 

2) The industry is not cyclical with intermittent overcapacity.

3) The fixed costs of the business are a relatively low portion of
total costs.

4) There are significant product differences and brand identities
between the competitors. 
5) The competitors are diversified rather than specialized.

6) It would not be hard to get out of this business because there are
no specialized skills and facilities or long-term contract
commitments, etc. 
7) My customers would incur significant costs in switching to a
competitor.

8) My product is complex and requires a detailed understanding on
the part of my customer. 

9) My competitors are all of approximately the same size as I am.

