Customer magazine

Issue 02/2018
ENGLISH

Flexible Packaging

From the initial idea to the packaging –

We see ourselves as a full service
provider of innovative solutions
Well prepared for the future
Huhtamaki is investing in its site in Italy

Sustainability Corner
… and the winner is: Lamineo from Huhtamaki
EDITORIAL
Dear readers,
In the second issue of our
IMPULSE magazine, we’re de-
lighted to present one of our
particular areas of expertise:
read more about packaging
design at Huhtamaki on page 3.
This time round, we’ll also be
focusing on our plant in Tortona,
Italy. On page 2 we’ll be present-
ing the opportunities provided by
our production site located there.
Sustainability is becoming more
and more of an important issue.
That’s why each issue from now on
will feature a Sustainability Corner,
where we’ll be keeping you in-
formed of our activities in this area.
The report on our triumph in an
important packaging competition
will get the ball rolling. You can
find out more about this on page 4.
I hope you enjoy reading this issue.
Best wishes,
Joachim Friebe
Director Business Support
2 | Huhtamaki
FROM REAL LIFE
Well prepared
for the future
Huhtamaki is investing in its site in Italy
The demands of our customers and the markets are
changing – to keep up with these demands, it’s of utmost
importance that we remain at the cutting edge of technol-
ogy, quality and efficiency. By gradually modernising our
flexible production site in Tortona, Italy, we’ve taken an
important step in this direction.
Over the past few years, Huhtamaki has invested an eight-figure sum in the modern-
isation of its site in Italy. The result is clear to see: the customer base that the site
has cultivated with its products is constantly growing. Huhtamaki is now in the very
pleasant situation to duplicate most of the materials from Ronsberg in Tortona. This
means that we can guarantee our customers a very high degree of supply reliability,
as Tortona functions as a back-up site for all the different materials.
In addition to a wide range of
other products, the flexible
plant in Italy will be further
developed into a centre of
excellence for the packaging
of ice cream and tea. “By in-
vesting in our production in
various ways, we’re ensuring
the basis for our future com-
mercial success, both for our
customers and our employ-
ees,” says Carsten Höh, Head of Sales Food & Beverages. Special packaging materials
for ice cream, tea and pet food products are being produced in Italy in large volumes.
The primary focus here is on consistently high quality standards and reliable deliveries.
Improvements have been made in many areas:
• Renovation of the exhaust air cleaning system to meet the latest
environmental standards and to recycle all of the solvents
• New 9-colour rotogravure printing machine with cutting-edge monitoring
and quality equipment
• Increase in lamination capacities including triplex lamination,
e.g. retort applications
• Modernisation of the entire cutting hall
• New logistics centre to improve the workflow
• High degree of automation in production using robots
Have you got any questions or suggestions on this subject?
We look forward to hearing from you:
Phone: +49 8306 77 723, E-mail: marketing.ronsberg@huhtamaki.com
COVER STORY

From the initial idea to

the final packaging –
We see ourselves as a full service provider of innovative solutions
What’s the first question that needs to be answered when designing new packaging? It’s quite
simple: Why should the customer choose this packaging on the shelf? Which design and which
opening features will fascinate the customer, so that they purchase the packaging again? That’s
what Agata Surdziel says, and she knows what she’s talking about – the packaging designer
has been working at Huhtamaki for thirteen years and has been involved in many patents.

Agata Surdziel studied industrial The global network is often consulted – to identify the needs and
design in Lodz and Oslo and de- requirements of customers and consumers in far-flung countries
veloped an interest in packaging like Thailand, Vietnam or India, and to find out how things are
design during her time at univer- done elsewhere.
sity. Then as now, she is primarily
interested in form and function,
as she explains: “The graphic de-
sign of the packaging, by that I
mean the image that we print onto
the packaging material using an
rotogravure printing machine, ge-
nerally comes from our customers.

We provide the suggestions for the three-dimensional design with

extra features, such as easy opening, resealing, and so on.” Over
the years Agata has created new packaging for many different
products – from ice cream and laundry detergents right through
to coffee and pharmaceutical products.

For her, regardless of how different the products are, the way that Another way of generating ideas is to arrange a session with
she creates new packaging always begins from the perspective work colleagues, who have many years of experience in all sorts
of the consumer: Who will be opening the packaging and what of areas. Initial sketches are then done on paper before a model
features must it have is made. “It’s important that any new packaging is not only consi-
to be easy to use? dered on a computer screen, but that it’s actually seen in the flesh
as well. That’s why samples and mock-ups are always part and
To do this, Agata Surd- parcel of the process when I’m developing new products,” explains
ziel puts herself in the Agata Surdziel.
place of the consumers
and mimics the way the “We’re far more than just a supplier for our customers – we’re
products are used over innovative partners in packaging development, use and material
several days in her own selection. We’re also happy to pass on our valuable expertise.”
daily life. There are also
brainstorming sessions
and in-depth discussi- Have you got any questions or suggestions on this subject?
ons with the customer We look forward to hearing from you:
to understand exactly what the requirements of the end customers Agata Surdziel, Phone: +49 8306 77 254,
are, and to allow these to be incorporated into the packaging design. E-mail: agata.surdziel@huhtamaki.com
SERVICE | EXHIBITIONS

Sustainability Corner
… and the winner is: Lamineo from Huhtamaki
A tremendous success: our innovative 3-layer laminate specially developed for the coffee industry –
Lamineo – has been awarded the Alufoil Trophy 2018 in the Resource Efficiency category.

The new laminate packaging material, which is produced using a extrusion lamination process rather than solvent
or solvent-free lamination, reduces the amount of PE by up to 20% without any loss of performance or rigidity.

“The coffee bag, which contains this new aluminium foil laminate, is an impressive
example of what has been achieved here,” said the jury, which consisted of leading
industry experts. “The look, feel and printability are first class. The samples offered
for inspection had excellent rigidity, were easy to open, and the material saving is
significant, whilst still offering good machinability. This is a classic, resource-efficient
development.”

The material can be used on any current form fill seal machine, without any need for modification or any loss of production speed.
In addition, the adhesive-free lamination helps to reduce the non-intentionally added substances (NIAS) during production, which
is a major challenge for materials that come into contact with food.

Would you like to find out more about Lamineo? Then get in touch with us!
Phone: +49 8306 77 723, E-mail: marketing.ronsberg@huhtamaki.com

M.A.D.E. and CFIA in France

Both M.A.D.E. in Paris and CFIA in Rennes are becoming increasingly
important trade fairs for the food packaging industry. In March this year,
Huhtamaki participated in both of the established food trade fairs in
France for the second time.

We enjoyed the exciting conversations and discussions we had with ex-

isting and potential customers. We heard that sustainability is right at the
top of the agenda for everyone. Many of our customers have set them-
selves the goal of using only recyclable packaging for their products in the
medium term. In light of the excellent feedback, both trade fairs are firmly
in the diary for next year once again.

EXHIBITIONS IMPRINT

From 9 to 11 October 2018, we will be at the CPhI in Madrid IMPULSE – The customer magazine of Huhtamaki Flexible Packaging
and look forward to your visit! Europe, issue 02/2018

Publisher: Huhtamaki Flexible Packaging Germany GmbH & Co. KG

Heinrich-Nicolaus-Straße 6, 87671 Ronsberg
®
www.flexibles.huhtamaki.eu
Concept, layout: www.ausliebeprotzen.de

Mix with the world of pharma, Feedback on IMPULSE:

products, people & solutions
Marketing Huhtamaki Flexible Packaging Europe
marketing.ronsberg@huhtamaki.com

4 | Huhtamaki | Impulse 02/2018 ®