Connected Cars: The Future of Mobility: Senior Vice President & Head - Product Development Mahindra & Mahindra Limited

CONNECTED CARS :
THE FUTURE OF MOBILITY
Srinivas Aravapalli
Senior Vice President & Head – Product Development
Mahindra & Mahindra Limited
CONNECTED CARS
Mahindra & Mahindra

- An Introduction
CONNECTED CARS
2,00,000 +
Employees
$19
Billion
100 +
Countries
10
Sectors
20
Industries
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CONNECTED CARS

CONNECTED CARS
Rise Philosophy
5
Smart Phone based

Diagnostics

CONNECTED CARS
The Connected Car Evolution

What’s Driving it?
CONNECTED CARS
Increasing Time on Wheels
Time (mins)
Average speed (kmph)
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Source : Study by Bhopal based engineers as published in Hindustan Times
Copyright © 2017 Mahindra & Mahindra Ltd. All rights reserved. 7
CONNECTED CARS
Increasing Stress & Fatigue
Blood pressure upto 135/107mm Hg from 118/78mm Hg

Heart rate upto 84bpm from 70bpm
Source :www.overdrive.in

CONNECTED CARS Increasing Electronics / Digitization
No. of Controllers
No. of Sensors & Actuators
Data Exchange :
184 MB / Hour
No. of Circuits
CONNECTED CARS Increased Bandwidth & Affordability

CONNECTED CARS
Smart Life Style….

CONNECTED CARS
Connectivity @ Mahindra
CONNECTED CARS
Connectivity @ Mahindra - Technopack
INDUSTRY FIRST* INDUSTRY FIRST*
ECOSENSE CONNECTED APPS
ANDROID AUTO EMERGENCY CALL

Click to edit Master title style * FIRST IN INDIAN AUTO INDUSTRY 13
CONNECTED CARS
Connectivity @ Mahindra - DiGiSENSE
Vehicle Tracking & Alert

Notification
Remote
Dashboard &
Health Route Planning
Monitoring & Fuel Indicator
Breakdown Geo-Fencing
Assistance & Remote
Engine Diagnostic

CONNECTED CARS Connectivity @ Mahindra - Services
Social Media Location & Whether Services
Emergency Assist
Eco sense Driver Analytics
Entertainment Smart Phone Integration

CONNECTED CARS
Future Proofing Connected Solutions - FOTA
FOTA is key enabler for the Connected Car:

 Keeping Content Fresh & Exciting
 Providing New Services & Enriched Content Progressively
 Updating Software enabled Features
 No more trips to the dealer for software updates
FOTA key applications:

 Infotainment Apps & OS
 Powertrain & Chassis ECUs
 Autonomous Driving
TESLA: LEADER OF OTA FIXES & EXCITING FOTA ENABLED RECONFIGURABLE

FEATURE UPDATES FEATURES SUCH AS INSTRUMENT CLUSTERS
16
CONNECTED CARS
Smart Parking with IoT
• High potential with smart city infrastructure
• Good market pull, saves fuel, time, less

hassle
• Extending parking time through mobile

phone, avoiding fines
• High potential for EVs especially if the

parking has charging facility

CONNECTED CARS
Telematics - Potential for Electric Vehicles
TELEMATICS SOLVES KEY EV ADOPTION CHALLENGES:
1. Reducing Range Anxiety
• Locate nearest charging station & charging station reservation.
2. Remote Vehicle Charging Control

• Check vehicle’s charging status remotely.
• Charging when rates are lowest.
• Notify owners when the charging stops or is unplugged.
Mahindra e2O was the first connected car in 3.Remote heating, ventilating and air conditioning (HVAC)
India launched in 2013 with telematics

CONNECTED CARS
Smart Office

CONNECTED CARS Emerging Artificial Intelligence (AI) Applications
Context & Environment Aware Connected Services Voice controls with Smart Assistants
Object Recognition with Machine Learning Autonomous Driving

ClickOEM
toWilledit Master
Increasingly Invest Intitle style
AI Platforms That Heavily Depend On Software Algorithms 20
CONNECTED CARS
Connected Car Opportunities

CONNECTED CARS
Value Creation Models from Smart Mobility
GENERATING REVENUES REDUCING COSTS ENHANCING SAFETY & SECURITY
R&D and Material Cost Reduction Reducing Rescue / Intervention Time

Direct Monetization
 RWUP field data gathering to  Real-time warnings
 Selling features & services
optimize & improve designs  Predictive maintenance
 Alerts from critical diagnostic data
Customized Advertising
Running Cost Reduction  Panic button with GPS
 Use car data to push customized
 Analyze vehicle usage patterns to  E-Call services
offering to customers
reduce repair & downtime
Monetizing Data
 Aggregate, analyze, and resell Improve Customer Satisfaction
big data to 3rd parties  Tailoring product/service to
customer needs
CONNECTED CARS
Data is Money

CONNECTED CARS Harnessing Data for Competitive Advantage
Internet of Things & Product Insights from Quality, Sales

Telematics Social Media Databases
Customer Feedback
Customer Failure, Warranty
Preferences Data
BIG DATA ANALYTICS

RAPID ACTIONABLE INSIGHTS & COMPETITIVE ADVANTAGE
Product Rapid Customer In-Showroom

Crowd Sourcing Service Customer
Performance
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Copyright © 2017 Mahindra & Mahindra Ltd. All rights reserved.
Design Inputs Response Experience
24
CONNECTED CARS
Digital Value of Connected Car Applications
Autonomous driving
HIGH
Assisted Driving Multimodal Integration

COMPLEXITY
Usage based Insurance

MEDIUM
Location based Services
Digital Dealership
Predictive Maintenance
Electric vehicle diagnostics & control
Next Generation Servicing
Infotainment Services
LOW
SHORT TERM MEDIUM TERM LONG TERM
TIME
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SIZE OF THEto edit
BUBBLE Master
INDICATES title style
REVENUE POTENTIAL
25
CONNECTED CARS
Converge or be ready to be Disrupted…
DIGITIZED SERVICES & CONTENT SOFTWARE SYSTEM HARDWARE INFRASTRUCTURE
CUSTOMER • Streaming Content • App Store INTEGRATION • Components • Database / Cloud
SUPPORT • Mobile Apps • OS/Platform • Vehicle electronics, • Car design & • Mobile Network
• CRM / Payments interface, software manufacturing • Mobility
PLAYERS • Infrastructure integration • Mobile Devices Infrastructure
OEMs
Players are partners &
competitors at the same time
Automotive Suppliers
Players are breaching

Digital & Internet Companies barriers for new domains
Telecom Service Providers
Insurance Service Providers
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Master title
/ TRADITIONAL style
BUSINESS NEW DOMAIN
26
CONNECTED CARS Converge or Be Ready to be Disrupted…
Digital Smart Mobility Services & New Business Models
• Ride & car sharing, rentals
• Streaming Content
INTERNET, • Payments
DIGITAL, TECH • Advertisements
COMPANIES • Context Aware Services
• Communication, Social Media
• Integration with mobiles & wearables
SHRINKING BOUNDARIES INCREASING COMPETITION

Connected Car Features Integration OEM have to
• Hardware, networking, system integration collaborate &
• Connected car features & OEM car-as-service partner for
• Safety – Active safety, & against theft transportation
OEM • Autonomous Driving services
• Over-the-Air updates revenue
INCREASING COMPETITION
Technologies & Intellectual Property
• HMI
• Infotainment Electronics
AUTO • Advanced driver assistance systems
SUPPLIERS • Connectivity & cloud enabled services 27
CONNECTED CARS
Strategic Partnerships as a Key Enabler
CONNECTED CAR REVENUE GENERATION WILL RELY ON ROBUST STRATEGIC PARTNERSHIPS
Individual
Suppliers &
OEM
Service CREATING A WIN-WIN
Providers PARTNERSHIP TO
REMAIN RELEVANT
Outsourcing Specialized
to High Tech Players &
Giants Start-ups
28
CONNECTED CARS
How to Win?
CONNECTED CARS
Formula for Success….
Early Market Entry
Forging Strategic Partnerships
Build Versatile Platforms With Scalable Architecture
Monetize Data With Analytics & Cloud Services
Frugality & Customer Value Proposition
Plan To Avert Rapid Tech Obsoletion
Ensure
Click DataMaster
to edit Security &title
Privacy
style 30
THANK YOU

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CONNECTED CARS :

THE FUTURE OF MOBILITY

Mahindra & Mahindra

Click to edit Master title style 3

Click to edit Master title style 4

Smart Phone based

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The Connected Car Evolution

Average speed (kmph)

Click to edit Master title style

Blood pressure upto 135/107mm Hg from 118/78mm Hg

Click to edit Master title style

Click to edit Master title style

Click to edit Master title style

INDUSTRY FIRST* INDUSTRY FIRST*

ECOSENSE CONNECTED APPS

ANDROID AUTO EMERGENCY CALL

Vehicle Tracking & Alert

Click to edit Master title style 14

Social Media Location & Whether Services

Entertainment Smart Phone Integration

Click to edit Master title style

FOTA is key enabler for the Connected Car:

FOTA key applications:

TESLA: LEADER OF OTA FIXES & EXCITING FOTA ENABLED RECONFIGURABLE

• High potential with smart city infrastructure

• Good market pull, saves fuel, time, less

• Extending parking time through mobile

• High potential for EVs especially if the

Click to edit Master title style 17

2. Remote Vehicle Charging Control

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Click to edit Master title style

Object Recognition with Machine Learning Autonomous Driving

Connected Car Opportunities

GENERATING REVENUES REDUCING COSTS ENHANCING SAFETY & SECURITY

R&D and Material Cost Reduction Reducing Rescue / Intervention Time

Click to edit Master title style

Internet of Things & Product Insights from Quality, Sales

BIG DATA ANALYTICS

Product Rapid Customer In-Showroom

Assisted Driving Multimodal Integration

Usage based Insurance

Players are breaching

Telecom Service Providers

Insurance Service Providers

Click to edit CORE

SHRINKING BOUNDARIES INCREASING COMPETITION

Forging Strategic Partnerships

Build Versatile Platforms With Scalable Architecture

Monetize Data With Analytics & Cloud Services

Frugality & Customer Value Proposition

Plan To Avert Rapid Tech Obsoletion

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