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Project Report ON Importance of Effective Brand Building and Segmentation With Respect To Icici Credit Cards
Project Report ON Importance of Effective Brand Building and Segmentation With Respect To Icici Credit Cards
Project Report ON Importance of Effective Brand Building and Segmentation With Respect To Icici Credit Cards
ON
IMPORTANCE OF EFFECTIVE BRAND
BUILDING AND SEGMENTATION WITH
RESPECT TO ICICI CREDIT CARDS.
PREPARED BY:-
ALOK BISHT
submitted in Partial fulfillment of the requirement for the award of the Degree of
Reg.No. :
RESEARCH GURGAON
Mrs. NEHA
Head of Department
Bharathiar University
(2009-11)
DECLARATION
MBA IN MARKETING
Course with
Specialization
Date :
Countersigned by
Signature of the Guide
CERTIFICATE
Head of Department
ACKNOWLEDGMENT
Lastly I would like to thank all the respondents who offered their
opinions and suggestions through the survey that was conducted
by me in New-Delhi.
ABBREVIATIONS
(POS) - POINT-OF-SALE
CERTIFICATE
ACKNOWLEDGEMENT
ABBREVIATIONS
CHAPTER 1:- 1
CHAPTER 2:- 13
CHAPTER 3:- 44
CHAPTER 4:- 50
4.1 FINDINGS 51
• CONCLUSIONS 52
• QUESTIONNAIRE 53 - 55
• BIBLIOGRAPHY 56