Job Description

Title: Social Media Officer

Responsible to: Head of Communications
Location London
Working hours Two days/14 hours a week
Key Working Working in a five-person integrated communications team
Relationships: Working closely with the Head of Communications, Media
Manager, Digital Manager, Membership Communications Manager
and Design and Production Manager

About Us:

With the rising prominence of campaigns championing women’s rights such as

#MeToo and #TimesUp, feminism has reached a new level of public
consciousness. Gender issues are being raised and discussed from the community
level right up to the most prominent global platforms. Yet being young and female
can still come with huge challenges and many people around the world are
discriminated against just for being girls.

Girl Guiding and Girl Scouting is the world’s only movement for every girl and any girl
because we believe that each of them deserves to be the best they can be. The
World Association of Girl Guiding and Girl Scouting (WAGGGS) is the umbrella
organisation for global Guiding and we represent 10 million girls in 150 countries. In
safe, local spaces, girls develop the skills and attitudes to change themselves, their
communities and our world.

Powered by 1.5 million volunteers, our Members already achieve amazing changes
for girls in their communities. In the USA, Girl Scouts are changing the world with
Science, Technology, Engineering, and Math (STEM). In Malta, Girl Guides have
changed the law around female genital mutilation. In Syria, Girl Guides are learning
leadership skills at a time when many NGOs are leaving the country. In Africa, the
Movement has doubled in size in the last three years and aims to double again in the
next three years.

The World Association of Girl Guides and Girl Scouts (WAGGGS) keeps the global
Movement thriving, united and growing and we support our 150 Member
Organisations to develop their girls into the leaders of the future.

Job Purpose:

The Social Media Officer is a part time role which will be part of a team responsible
for providing a professional media, public relations, digital and communications
service across WAGGGS’ to support our advocacy, fundraising, membership and
programme objectives.

Page 1 of 4
Job Description Updated: April 2017
Job Description
The role will play a key part in driving an increase in the public profile of the
WAGGGS brand through increasing the level, impact and consistency of social media
engagement across our four platforms to our key audiences.

Key Responsibilities:

1. Post to and monitor WAGGGS’ global social media platforms, responding to

comments, direct messages and collating feedback

2. Plan longer term content that can be scheduled ahead of time so our social
media channels are full of exciting case studies and thought provoking content

3. Write and create inspiring and innovative social media content across our
platforms to different external audiences

4. Help grow our social reach, engagement and traffic by making sure our social
media posts are relevant and interesting to our audiences

5. Identify potential social media opportunities where WAGGGS can add real
value and show the work of Girl Guides and Girl Scouts

6. Work closely with the communications team to make sure social media is fully
integrated into all our proactive and reactive communications moments

7. Spot social media trends, including new platforms and changes to existing ones

8. To be responsible for own personal development by undertaking relevant

training attending meetings, conferences and events where possible ensuring
that you are updated in all matters relevant to the role within your Personal
Development Plan agreed with your manager.

This job description is not exhaustive and serves only to highlight the main
requirements of the post holder. The line manager may stipulate other reasonable
requirements.

The job description will be reviewed regularly and may be subject to change.

Page 2 of 4
Job Description Updated: April 2017
Person Specification
Area: Essential: Desirable:
 Training in Photoshop or any design
 Educated to a degree or diploma level programme
Qualifications:
 Excellent standard of English  Language skills, in particular French,
Spanish or Arabic.
 Experience of working in a similar role for
a minimum of one year
 Experience working in a similar role  Experience of working in the charity or
 Experience of working as part of an integrated communications development sector
Experience:
team  Knowledge and experience of evaluating
social media content
 Experience of working in multiple
languages

 Excellent and in-depth knowledge of the social media and

digital landscape
 Excellent written and verbal communication skills
 Excellent working knowledge of Facebook, Twitter, Instagram,
Skills and Knowledge: YouTube and LinkedIn and how they can be used in different
scenarios
 Good understand of emerging social media platforms and
trends
 Good technical knowledge and can pick up new tools quickly

 Passion for social networking, blogging and the use of the

internet
Personal Qualities:
 Dynamic and proactive team player
 Excellent attention to detail
 Able to work on own initiative

Page 3 of 4
Job Description Updated: April 2017
Person Specification
 Creative approach to work
 Able to work in a fast changing environment
 Able to multitask with the ability to focus on details
 Able to deliver against tight deadlines
 Excellent time management skills and an ability to prioritise

Other Requirements:  Occasional work outside regular office hours

 Able to demonstrate a commitment to and be a role model for

WAGGGS’ organisational values of: Member Driven; Brave;
Inclusive; Empowering; Transparent; Professional
Working for
 A passion and commitment for issues affecting girls and young
WAGGGS:
women on a global level, and demonstrable ability to engage
with girls and young women, either through a professional or
personal background.

Special Notes:

Applicants must have the right to work in the UK.

Page 4 of 4
Job Description Updated: April 2017