The Cisco Eos Platform

The Cisco Eos® social entertainment software

platform enables media and entertainment
companies to develop community-driven
websites that provide more personal
experiences around branded content.
Delivered as a software-as-a-service (SaaS)
solution hosted by Cisco, and backed by a
complete professional services and support
organization, Cisco Eos unlocks economies of
scale across entire digital content portfolios
by centralizing core operational functions
while allowing each brand to independently
create, manage, and monetize their own digital
businesses.

www.cisco.com/go/media
www.cisco.com/go/media || cmsgsales-cdc@cisco.com
cmsgsales-cdc@cisco.com
The Cisco Eos® Platform
The combination of widespread broadband access and digital
content availability has fundamentally changed the entertainment
experience, and the business of entertainment. These
technology trends are disrupting traditional business models
and changing consumers’ expectations of entertainment. All of
which is leaving media and entertainment companies with the
challenge of figuring out how to increase the profitability of their
premium content portfolios, while engaging audiences within
the interactive and immersive experiences they are demanding.
The Cisco Eos® platform was designed to help media and
entertainment companies address both of these issues and help
them create new, sustainable digital businesses.
The Cisco Eos hosted software platform enables media
and entertainment companies to more economically deliver
and effectively monetize compelling social entertainment
experiences around branded content. Built to scale, the platform
supports multiple customers, thousands of customized sites,
and millions of users. It brings together social networking, site
administration, content management, and audience analytics
on a secure hosting infrastructure. Cisco Eos technology offers
everything media companies need to create, manage, and
monetize online communities.
By combining high-quality professional content with user-
generated interactions to create unique and engaging
entertainment experiences, the platform unlocks the value of
branded content. The Cisco Eos platform helps media and
entertainment businesses by:
• Reducing the cost and complexity of creating online
content experiences that extend across multiple
websites and devices.
• Providing a smarter way to manage content and
create meaningful audience connections.
• Increasing the revenue potential and ROI of each site
and across the entire digital portfolio.
Create Better Web Experiences
The Cisco Eos platform enables media companies to build
websites with more compelling features and launch them up
to five times faster. It provides a modular design environment
and complete toolset for creating new online communities and
migrating existing sites to the Cisco Eos platform.
• Website design: A range of options from pre-built
page templates to full customization by customers
using CSS, HTML, and JavaScript provides complete
control over look and feel.
• Feature set selection: Over 40 modules, including
user profiles, content sharing such as YouTube
uploads, and community interaction tools such as
forums allow deeper consumer connections around
entertainment content.
• Content ingestion and content management system
(CMS): Integrated tools that administer bulk uploads
of content to multiple Cisco Eos sites, conduct the
transcoding process, and manage meta data create
a unified workflow that speeds time to market.

Browse Bar Module

Top Menu
CSS Starter Library
Site
Activity
Feed
Music Player

Module-based Comments
Applets

Featured RSS
Items
Area to Video
Showcase Registration News Gallery Message
Produced / UG & Friend
Content
Banner
Ad Profiles

Module Library Free form

(40+ Available, Footer Text
API accessible)

www.cisco.com/go/media | cmsgsales-cdc@cisco.com | 2
• Third-party integration: APIs that enable integration of
external services such as site analytics, ad serving,
commerce, and content feeds such as Twitter and
RSS allow core business functions to be kept in
place.
• Internationalization: Version controls that allow different
languages, visual designs, feature sets, and content
enable rapid development of geographic-specific
experiences.
Manage Content and Communities More Efficiently
By combining the way content is managed with how the overall
audience experience is displayed and distributed, the Cisco Eos
approach provides a smarter way to grow loyal fan bases and
engagement with each brand.
• Content management: Publishing tools to define and
display dynamic content such as most popular lists
and activity feeds keep sites fresh and allow content
virality to be identified.
• Roles and permissions: Customizable access controls
let each brand define administration parameters for
different work groups such as site designers and
content managers.
www.cisco.com/go/media
• Moderation: Tools including keyword-based content
filter and replace, user-generated content approval
queues, community flagging, and in-line deletion
keep community contribution within brand standards.
• Audience acquisition: SEO-optimized templates,
Facebook Connect integration, content sharing
tools, and syndication via RSS and widgets provide
the visibility needed for consumers to find and join
communities.
• Customer retention: Dynamic content updates,
configurable recognition and rewards, email
notifications, and membership options create
incentives to keep audiences coming back.
Monetize Digital Content More Effectively
Cisco Eos technology provides a unique foundation for revenue
growth by connecting audiences, content, and all of the
information necessary to define, integrate, and optimize different
revenue streams within a single platform.
• Paid content: Create and manage fan clubs or
tiered subscription services that restrict access
to specific content and provide media companies
with additional revenue streams and promotional
opportunities.
| cmsgsales-cdc@cisco.com | 3
• Merchandise sales: Integrate with third-party
e-commerce systems using Cisco Eos APIs to help
ensure that your premium content experiences lead
directly to transactions.
• Sponsorships: Easily add and manage custom
advertiser integrations such as site backgrounds or
module wraps across multiple sites to incent higher-
value advertising deals.
• Advertising: Automatically integrate third-party banner
and video ad serving including pre roll, overlays, and
post-roll to help ensure consistent monetization of
communities.
• Analytics: Map registration profiles to behavioral data
by brand or across an entire portfolio, enabling in-
depth audience segmentation, which can be used
to inform paid content and merchandising business
models.
For more information about the Cisco Eos platform,
please contact the Cisco Media Solutions Group at
cmsgsales-cdc@cisco.com.

Americas Headquarters Asia Pacific Headquarters Europe Headquarters

Cisco Systems, Inc. Cisco Systems (USA) Pte. Ltd. Cisco Systems International BV
San Jose, CA Singapore Amsterdam, The Netherlands

Cisco has more than 200 offices worldwide. Addresses, phone numbers, and fax numbers are listed on the Cisco Website at www.cisco.com/go/offices.

CCDE, CCENT, CCSI, Cisco Eos, Cisco HealthPresence, Cisco IronPort, the Cisco logo, Cisco Nurse Connect, Cisco Pulse, Cisco SensorBase, Cisco StackPower, Cisco StadiumVision, Cisco TelePresence, Cisco Unified
Computing System, Cisco WebEx, DCE, Flip Channels, Flip for Good, Flip Mino, Flipshare (Design), Flip Ultra, Flip Video, Flip Video (Design), Instant Broadband, and Welcome to the Human Network are trademarks;
Changing the Way We Work, Live, Play, and Learn, Cisco Capital, Cisco Capital (Design), Cisco:Financed (Stylized), Cisco Store, Flip Gift Card, and One Million Acts of Green are service marks; and Access Registrar,
Aironet, AllTouch, AsyncOS, Bringing the Meeting To You, Catalyst, CCDA, CCDP, CCIE, CCIP, CCNA, CCNP, CCSP, CCVP, Cisco, the Cisco Certified Internetwork Expert logo, Cisco IOS, Cisco Lumin, Cisco Nexus, Cisco Press,
Cisco Systems, Cisco Systems Capital, the Cisco Systems logo, Cisco Unity, Collaboration Without Limitation, Continuum, EtherFast, EtherSwitch, Event Center, Explorer, Follow Me Browsing, GainMaker, iLYNX, IOS, iPhone,
IronPort, the IronPort logo, Laser Link, LightStream, Linksys, MeetingPlace, MeetingPlace Chime Sound, MGX, Networkers, Networking Academy, PCNow, PIX, PowerKEY, PowerPanels, PowerTV, PowerTV (Design), PowerVu,
Prisma, ProConnect, ROSA, SenderBase, SMARTnet, Spectrum Expert, StackWise, WebEx, and the WebEx logo are registered trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other
countries.

All other trademarks mentioned in this document or website are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (0910R)

Americas Headquarters Asia Pacific Headquarters Europe Headquarters

Cisco Systems, Inc. Cisco Systems (USA) Pte. Ltd. Cisco Systems International BV
San Jose, CA Singapore Amsterdam, The Netherlands

Cisco has more than 200 offices worldwide. Addresses, phone numbers, and fax numbers are listed on the Cisco Website at www.cisco.com/go/offices.

CCDE, CCENT, CCSI, Cisco Eos, Cisco HealthPresence, Cisco IronPort, the Cisco logo, Cisco Nurse Connect, Cisco Pulse, Cisco SensorBase, Cisco StackPower, Cisco StadiumVision, Cisco TelePresence, Cisco Unified
Computing System, Cisco WebEx, DCE, Flip Channels, Flip for Good, Flip Mino, Flipshare (Design), Flip Ultra, Flip Video, Flip Video (Design), Instant Broadband, and Welcome to the Human Network are trademarks; Changing
the Way We Work, Live, Play, and Learn, Cisco Capital, Cisco Capital (Design), Cisco:Financed (Stylized), Cisco Store, Flip Gift Card, and One Million Acts of Green are service marks; and Access Registrar, Aironet, AllTouch,
AsyncOS, Bringing the Meeting To You, Catalyst, CCDA, CCDP, CCIE, CCIP, CCNA, CCNP, CCSP, CCVP, Cisco, the Cisco Certified Internetwork Expert logo, Cisco IOS, Cisco Lumin, Cisco Nexus, Cisco Press, Cisco Systems,
Cisco Systems Capital, the Cisco Systems logo, Cisco Unity, Collaboration Without Limitation, Continuum, EtherFast, EtherSwitch, Event Center, Explorer, Follow Me Browsing, GainMaker, iLYNX, IOS, iPhone, IronPort, the
IronPort logo, Laser Link, LightStream, Linksys, MeetingPlace, MeetingPlace Chime Sound, MGX, Networkers, Networking Academy, PCNow, PIX, PowerKEY, PowerPanels, PowerTV, PowerTV (Design), PowerVu, Prisma,
ProConnect, ROSA, SenderBase, SMARTnet, Spectrum Expert, StackWise, WebEx, and the WebEx logo are registered trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries.

All other trademarks mentioned in this document or website are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (0910R)
C02-573749-01  04/10

©
2010 Cisco Systems, Inc. All rights reserved. www.cisco.com/go/media | cmsgsales-cdc@cisco.com | 4